This book examines how the tourism industry can increase its resilience and prepare for future crises more effectively. The book provides insights into the economic, social, geopolitical and environmental implications of the COVID-19 pandemic on the tourism and hospitality industry and responses in various international contexts. This book will be an invaluable resource for practitioners in the fields of tourism and crisis management and for readers to compare and contrast tourism destination recovery and crisis management practices across different research methodologies and settings.
James Kennell is Reader in the School of Hospitality and Tourism Management at the University of Surrey in the United Kingdom. Priyakrushna Mohanty is Assistant Professor in the Department of Business Administration (Tourism), Christ University, Bengaluru, India. Anukrati Sharma is Director and Associate Professor, Department of Commerce and Management, University of Kota, Kota, Rajasthan, India.
2023 selection and editing by James Kennell, Priyakrushna Mohanty, Anukrati Sharma and Azizul Hassan; individual chapters, contributors. The right of James Kennell, Priyakrushna Mohanty, Anukrati Sharma and Azizul Hassan to be identified as the authors of the editorial material and the authors of their individual chapters has been asserted under sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
Tour preferred by the interviewed travel agencies 176
Estimated annual income according to tourist product 178
Dr Hassan has worked for the tourism industry as a consultant, academic and researcher for over 20 years. His areas of research interest are technology-enabled marketing for tourism and hospitality, applications of immersive technology in the tourism and hospitality industry, and technology-influenced marketing suggestions for the sustainable tourism and hospitality industry in developing countries. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International and Emerald Group Publishing Limited.
He researches a range of issues in events, tourism and hospitality, with a particular focus on how politics and policy affect the management of these industries. He has published a number of articles, book chapters and other papers on these topics and is a co-author of the core undergraduate textbook Events Management: An Introduction (Routledge). James is a regular contributor to a range of media and has been interviewed for BBC News, BBC Radio 4, The Guardian, China Daily and other outlets.
He is an awardee of the prestigious Travel Corporation (India) Gold Medal for his outstanding performance in the Masters in Tourism Studies Program at Pondicherry University. He also holds a Master's Degree in Commerce along with three PG Diploma Degrees in Rural Development, Research.
EDITOR BIOGRAPHIES
She has two postgraduate specializations – one in International Business (Master of International Business) and the other in Business Administration (Master of Commerce). As a member of 17 professional associations, she has attended a number of national and international conferences and presented 45 papers. Dr. Sharma conducts training sessions at Rajasthan Police Academy, Jaipur on topics such as change management, communication skills, gender discrimination and personality development.
Lwazi Apleni is an associate professor at the University of Zululand's Department of Leisure and Tourism. He also holds a Master's degree in Management Science (cum laude) obtained from the University of Science & Technology Beijing in China. As someone currently occupying academic territory, Lwazi was named Emerging Researcher of the Year at the annual UniZulu Vice-Chancellor Academic Excellence Awards.
Manpreet Arora is Senior Assistant Professor of Management at the School of Commerce and Management Studies, Central University of Himachal Pradesh Dharamshala, India. She is an undergraduate level gold medalist and a postgraduate level award holder.
CONTRIBUTOR BIOGRAPHIES
Sara Joana Gadotti dos Anjos is Professor of the Postgraduate Masters and Doctoral Program in Tourism and Hospitality at the University of Vale do Itajaí, Brazil. Ana Carvalho Ferreira is a Master's student in Tourism Management at the IPCA's Higher School of Hospitality and Tourism (in Barcelos, Portugal). He is a fellow and member of the Institute of Management Consultants (Nigeria), a member of the World Tourism Network and a member of the National Association of Technical and Vocational Educators (Nigeria).
Unathi Sonwabile Henama is a Senior Lecturer in the Department of Tourism and Event Management at the Central University of Technology, Bloemfontein. Simiso Lindokuhle Mabaso is a lecturer at the Durban University of Technology in the Department of Ecotourism, Riverside Campus. She previously received her PhD from the University of Surrey in the UK and her MSc from the Hong Kong Polytechnic University.
She had previously worked as a lecturer at the National Institute of Tourism and Hospitality Management. Isabella Qing Ye is a lecturer in tourism and events at the University of Greenwich, UK.
PREFACE
ACKNOWLEDGEMENTS
INTRODUCTION
Chapter 7 by Mishra and Mishra (2023) utilises Ulrich Beck’s concept of the
Mussoorie', the chapter concludes that the COVID-19 pandemic has created risks that have exacerbated class, caste and gender differences in society in India, thereby affecting the lives of vulnerable sections of the population. In Chapter 9, Cihangir-Çamur et al. 2023) explains that many researchers have tried to reveal the interaction of the COVID-19 pandemic with the capacity of different societies to overcome, adapt and be resilient in the face of a rapidly evolving challenge. To this end, the Turkish experience and response to COVID-19 is presented and analyzed from policy, planning and management perspectives.
This chapter provides a critical perspective on how Turkey's experience reflects or differs from its rivals in terms of its crisis management plan and, in particular, the use of marketing strategies in the recovery process. A case study of Binna Burra Lodge, Australia's longest-running nature-based resort, illustrates the complex effects of successive disasters and the strong case for meaningful initiatives as part of an innovative localized recovery. The case of external quality accreditations for hotels in Spain is the focus of the next chapter, by González-Torres et al.
This study examines the role and utility of external certifications in relation to the COVID-19 pandemic. The results revealed that large hotel chains prefer to develop their quality procedures using external certifications as a potential marketing tool to attract health-conscious tourists in the post-pandemic period. The chapter by Barbosa et al. 2023) is about addressing the importance of food delivery applications in the tourism and hospitality industry at the time of the COVID-19 pandemic from the perspective of consumers in Portugal.
Mixed methods with qualitative and quantitative techniques were used to achieve the aim of the study and a number of insights were gained regarding restaurant consumers and their reasons for using digital tools during the pandemic and how this can attract consumer attention as a possible strategy for industry recovery and crisis management support in the future. Looking at the hospitality industry and the challenges its workforce continues to face during this crisis period, Siegel (2023) uses the example of the North American city of New York to identify pandemic-related stressors, including unsafe working conditions, low wages, employment insecurity and burnout. It represents the farming organization "Building the Future of the Municipality of Jardín, Antioquia", which sought in tourism a way to overcome challenges in a sustainable way.
Based on this case, this chapter seeks to determine whether community-based tourism is a sustainable development strategy for agricultural communities after COVID-19. - A study by Vizcarra et al. (2023) revealed a clear link between a slowdown in hotel occupancy in the border city of Tijuana and violence in the last period before the COVID-19 pandemic, and a more obvious impact during health emergencies due to this phenomenon. In addition, it was found that the impacts of the COVID-19 pandemic on hotel occupancy can be addressed by using risk management programs in their planning, especially using supply chains as a main tool.
Chapter 17 by Sousa et al. (2023) takes a global perspective to examine the emerging contexts in which VR and AR have surfaced in hospitality and tour-
