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Keywords1 6 / Innovation; Franchise;
Case study escription!
Recebido em 20.12.2011 Aceito em 08./3+3/,4
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AUTORES DEFINIÇÕES DE KM
Wiig Construção sistemática, explícita e intencional do conhecimento e sua aplicação para maximizar a eficiência e o retorno sobre os ativos de conhecimento da organização.
Petrash Disponibilização do conhecimento certo para as pessoas certas, no momento certo, de modo que elas possam tomar as melhores decisões para a organização.
Hibbard Processo de busca e organização da expertise coletiva da organização, em qualquer lugar em que se encontre, e de sua distribuição para onde houver o maior retorno.
Spek e Spijkevert Controle e o gerenciamento explícito do conhecimento dentro da organização, de forma a atingir seus objetivos estratégicos.
Beckman Formalização das experiências, conhecimentos e expertise, de forma que tornem
acessíveis para a organização, e esta possa criar novas competências.
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