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Sofia Alexandra de

Oliveira Soares

Ferramenta de apoio ao Planeamento de Produção

na Bosch

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Sofia Alexandra de

Oliveira Soares

Ferramenta de apoio ao Planeamento de Produção

na Bosch

Relatório de Projeto apresentado à Universidade de Aveiro para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Engenharia e Gestão Industrial, realizado sob orientação científica da Professora Leonor da Conceição Teixeira, Professora Auxiliar do Departamento de Economia, Gestão e Engenharia Industrial.

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“Se encontrares um caminho sem obstáculos, ele provavelmente não leva a

lugar nenhum.”

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o júri

presidente Prof. Doutor Carlos Manuel dos Santos Ferreira

Professor Associado Com Agregação da Universidade de Aveiro

Prof. Doutor Luis Miguel Cândido Dias Professor Auxiliar da Universidade de Coimbra

Prof.ª Doutora Leonor da Conceição Teixeira Professora Auxiliar da Universidade de Aveiro

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agradecimentos Gostava de agradecer:

... à minha orientadora Leonor Teixeira por toda a orientação dada ao longo do projeto. Foi sem dúvida um grande suporte;

... à Bosch Termotecnologia, por ter possibilitado a realização do meu estágio; ... a toda a equipa do LOG1 por todo o apoio prestado aquando do meu estágio na empresa, em especial à Susana Silva que permitiu a realização do meu estágio e esteve sempre disposta a colaborar comigo, à Sofia Matias que me orientou durante a sua duração e me deu os melhores conselhos e à Dulce Gomes por tudo o que me ensinou e por toda a paciência que teve comigo; ... aos meus pais, Artur e Alexandra, por todo o carinho e acompanhamento ao longo dos anos. Sem eles este momento nunca seria possível.

... ao meu irmão, Toja, que sempre se mostrou um exemplo a seguir.

... ao meu namorado, Narciso, por toda a amizade, companheirismo, dedicação e paciência ao longo destes anos.

... aos meus amigos e colegas de trabalho, Diamantino Torres e Ana Filipa Casimiro, por todo o suporte dado ao longo do projeto e por todos os bons momentos passados;

... às minhas amigas, Sara Alves e Vera Marques, por toda a amizade e motivação durante a realização desta tese;

A todos o meu muito obrigada!

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palavras-chave Logística; Clientes; Sistemas de Informação; SAP

resumo A excelência no desempenho das atividades logísticas tornou-se hoje uma poderosa

fonte de vantagem competitiva em parte devido ao seu impacto visível nos clientes. Cada vez mais, as empresas têm vindo a concorrer com base na resposta, entrega ou tempo de expedição dos pedidos.

Com o objectivo de optimizar os seus processos, as empresas contam com poderosos sistemas de informação que ao longo da história da logística vêm ganhando maior relevância.

Analisando o mercado atual, que é cada vez mais competitivo surge, então, por parte das empresas a necessidade de evoluírem positivamente no sentido de manter os seus clientes satisfeitos. Consequentemente, as organizações adoptam novos processos de gestão da informação, ou optimizam os existentes, para desta forma aumentarem a capacidade de resposta para com os clientes e ainda, possibilitar um acompanhamento mais específico das necessidades de cada um.

A Bosch Termotecnologia, empresa base do desenvolvimento deste projeto, não é exceção à regra e, faz questão de acompanhar a evolução dos mercados onde está presente, respondendo assim de forma positiva às exigências dos seus clientes. No âmbito do contexto apresentado surge, então, este projeto que visa o desenvolvimento de uma aplicação informática que tem como objectivo permitir a análise de dados em termos de quantidades de encomenda e de previsão fixadas por um determinado cliente. Este é um ponto crítico na empresa, uma vez que as oscilações entre estas quantidades provocam distúrbios na produção que se podem traduzir ter consequências negativas, como a falha nos prazos acordados com o cliente.

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keywords Logistics; Customer; Information Systems; SAP

abstract The excellent performance of logistics activities has now become a powerful

source of competitive advantage in part because of its visible impact on clients. Increasingly, companies have been competing on the basis of response, time of delivery or dispatch of orders.

In order to optimize their processes, companies have powerful information systems that throughout the history of logistics are gaining greater importance. Analyzing the current market, which is increasingly competitive arises, then, by the companies the need to evolve positively in order to keep their customers happy. Consequently, organizations adopt new processes for managing information, or optimize existing ones, to thereby increase the responsiveness to customers and also allow for more specific needs of each.

Bosch Thermotechnology, firm basis for the development of this project is no exception to the rule, and is keen to monitor developments in the markets where it operates, thus responding positively to the demands of its customers. Within the context presented arises, then, this project aims to develop a software application that aims to allow data analysis in terms of quantity ordering and forecasting for a particular customer set. This is a critical point in the company, since the oscillations between these quantities cause disturbances in production that can result negative consequences, such as failure by the deadlines agreed with the customer.

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! 2EHKJLMH(IJ(2JYoPMNQM(b2'c( ! "TJXKPGIGLnHKEXGH( Tabela II.1: Unidades de Negócio do Grupo Bosch

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$G(TGNYG(IJ(KGIM(JHKM(IEHHJPKMQRG5(HJPr(PJOJPEIM5(NM(LMEGPEM(IMH(SJZJH5(M(IESEHRG(IGH(1JNH( IJ( 3GNHoLG( J( 'JXNGTGYEM( IJ( 3GNHKPoQRG( b.1:c5( NG( HJXKGP( IM( ''5( oLM( SJZ( xoJ( n( NJHKM( HoXoPHMT(xoJ(G(FPG|JKG(OGE(IJHJNSGTSEIG<( (

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XGL( HJIJ( JL( -EHtGMe( M( #GtJPK( 1GHX`5( -IM5( xoJ( n5( MKoMTLJNKJ5( PJHFGNHrSJT( FJTMH( SJNIMH5( MHHEHKmNXEM( KnXNEXM( J( OGPLMQRG( IJ( $XJHHUPEGH( $oKG( b$$c( J( KMLtnL( FJTMH( SJNIMH( IJ(

(16)

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Figura II.1: Organização Bosch em Portugal

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(17)

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Tabela II.2: Quadro Organizacional da Bosch Termotecnologia (Fonte: Relatório da Bosch)

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Figura II.2: Evolução temporal da Bosch Termotecnologia ("Vulcano, Soluções de água quente,").

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(18)

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(19)

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Figura III.1: A evolução dos sistemas de informação na empresa. (Carvalho, Azevedo, & Abreu, 2008)

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Figura III.2: Da Gestão da Informação à Gestão do Sistema de Informação (Amaral, 1994).

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Figura III.3Cadeia de Valor numa organização. (O'Brien & Marakas, 2009)

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