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RETAIL IN THE EMERGING MARKETS: A STUDY BASED ON ASSOCIATION RULES

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Academic year: 2019

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Figure 2: Substitute products  –  mature markets
Table  1  shows  general  statistics  for  number  of  items  purchased,  amount  spent  and  number of visits in the mature market dataset
Figure 4: average amount spent per shopping visit - emerging market
Figure 5: distribution of visits per day of week - mature market
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