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DESIGN THINKING

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Design Thinking

History

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Design Thinking History

1992 2005

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Design Thinking

Innovation Holistic View

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Design Thinking

Why a user wants a product?

SECURITY

STIMULATION SELF-ACTUALIZATION RELATEDNESS INFLUENCE

COMPETENCE IDEALISM COLLECTING THE

MEANINGFUL

POPULARITY WELL-BEING

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Design Thinking

Human Centred Design Process

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Design Thinking

Understand context of Use

UNDERSTAND CONTEXT OF USE

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Design Thinking

Understand context of Use

Fall in love with the problem, not the

solution

• Contextual Inquiry

• User Observation

• User Interviews

• Expert Interviews

• Focus Groups

• Stakeholder Analysis

Question 0

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Design Thinking

Understand context of Use

Write down words related with FRIDGE!

20sec

The expert is not a user!

Users are not always logical, at least not on the surface. To be a great designer you need you look a little deeper into how people think and act.

Want your users to fall in love with your designs? Fall in love with your users.

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Design Thinking

Understand context of Use

Optimist

The glass is half-full

Pessimist

The glass is half-empty

Engineer

The glass is twice as big as it needed to be

Realist

The glass is full, half each with

water and air

Idealist

There is certainly more

for everyone

Opportunist

The main thing is that I have enough to drink

Capitalist

I do not care where the

bottle is

Communist

The water in the glass belongs to

everyone

Nihilist

The glass exists only as

a graphic.

Sexist

The glass does not fill

by itself,

babe!

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Design Thinking

Understand context of Use

SYNTHESIZE INSIGHTS & DEFINE

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Design Thinking

Synthesize Insights and Define

“Out of clutter, find simplicity. From discord, find harmony.

In the middle of difficulty lies opportunity.”

Albert Einstein

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Design Thinking

Synthesize Insights and Define

How might we? Personas

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Design Thinking

Synthesize Insights and Define Top Findings

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Design Thinking

Understand context of Use

Ideate & Realize

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Design Thinking Ideate and Realize

State of

the art

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Design Thinking

Solution Space

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Design Thinking Ideate and Realize

Not implemented

Fully implemented Satisfied

Kano Model

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Design Thinking Ideate and Realize

Reframing

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Design Thinking Ideate and Realize

Reframing

How would a famous person deal with the issue such as Mahatma Gandhi, Steve Jobs etc.?

How would nature deal with the issues

such as any kind of animal, weather etc.?

How would another type of organization deal with the

problem such as Mafia,

Military, University, etc.?

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Design Thinking Ideate and Realize

What’s your favorite superhero?

Reframing

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Design Thinking Ideate and Realize

Object

Observation

https://www.randomlists.com/things

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Design Thinking Ideate and Realize

Build on ideas of others

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na ld N or m a n

Design Thinking

Ideate and Realize

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Design Thinking Ideate and Realize

If a picture’s worth a thousand words, a prototype is worth a thousand pictures.

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Design Thinking

Understand context of Use

TEST & GATHER FEEDBACK

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Design Thinking

TEST & GATHER FEEDBACK

• Contextual Inquiry

• User Observation

• User Interviews

• Expert Interviews

• Focus Groups

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Design Thinking

TEST & GATHER FEEDBACK

• Be patient, watch and understand

• Give the users the feeling of being appreciated

• Accept criticism and valuate the chance to improve your product. Do not defend your design.

• Don’t contradict the user nor agree with her/him – stay neutral

Don’t fall in love with your design!

=

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Design Thinking

And Then?

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Design Thinking

I didn’t fail 1000 times. The light bulb was an invention with 1000 steps.

How did it feel to fail 1000 times?

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Design Thinking

Human Centred Design Process

“If you’re not falling now and again, it’s a sign you aren’t doing anything very innovative.”

Woody Allen

“It’s fine to celebrate success but it’s more important to heed the lesson of failure.”

Bill Gates

Go for quantity, not for quality.

Fail the earliest possible and

learn from it.

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Design Thinking

How does it fit with SCRUM?

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Design Thinking

Design Thinking Rules

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Design Thinking

Design Thinking Rules

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Design Thinking

Successful Use Case

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Design Thinking

Further information

Websites:

Interaction Design Foundation - https://www.interaction-design.org

Innovation Training - https://www.innovationtraining.org/category/design-thinking

Books:

Design Thinking Methodology Book, Emrah Yayici Digital Innovation Playbook, Dark Horse Innovation

Innovation by Design, Thomas Lockwood and Edgar Papke

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THANK

YOU

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