Forecasting and estimation of medical tourism demand in India

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Smart Innovation, Systems and Technologies 171

Álvaro Rocha · António Abreu ·

João Vidal de Carvalho ·

Dália Liberato · Elisa Alén González ·

Pedro Liberato   Editors

Advances in

Tourism, Technology

and Smart Systems

Smart Innovation, Systems and Technologies

Volume 171

Series Editors

Robert J. Howlett, Bournemouth University and KES International, Shoreham-by-sea, UK

Lakhmi C. Jain, Faculty of Engineering and Information Technology, Centre for Artificial Intelligence, University of Technology Sydney, Sydney, NSW, Australia

The Smart Innovation, Systems and Technologies book series encompasses the topics of knowledge, intelligence, innovation and sustainability. The aim of the series is to make available a platform for the publication of books on all aspects of single and multi-disciplinary research on these themes in order to make the latest results available in a readily-accessible form. Volumes on interdisciplinary research combining two or more of these areas is particularly sought.

The series covers systems and paradigms that employ knowledge and intelligence in a broad sense. Its scope is systems having embedded knowledge and intelligence, which may be applied to the solution of world problems in industry, the environment and the community. It also focusses on the knowledge-transfer methodologies and innovation strategies employed to make this happen effectively. The combination of intelligent systems tools and a broad range of applications introduces a need for a synergy of disciplines from science, technology, business and the humanities. The series will include conference proceedings, edited collections, monographs, hand-books, reference hand-books, and other relevant types of book in areas of science and technology where smart systems and technologies can offer innovative solutions.

High quality content is an essential feature for all book proposals accepted for the series. It is expected that editors of all accepted volumes will ensure that contributions are subjected to an appropriate level of reviewing process and adhere to KES quality principles.

** Indexing: The books of this series are submitted to ISI Proceedings, EI-Compendex, SCOPUS, Google Scholar and Springerlink **

Álvaro Rocha

•

António Abreu

•

João Vidal de Carvalho

•

Dália Liberato

•

Elisa Alén González

•

Pedro Liberato

Editors

Advances in Tourism,

Technology and Smart

Systems

Proceedings of ICOTTS 2019

Editors Álvaro Rocha

Department of Informatics Engineering University of Coimbra

Coimbra, Portugal

António Abreu

Institute of Accounting and Admn Polytechnic of Porto

S. Mamede de Infesta, Portugal João Vidal de Carvalho

Institute of Accounting and Admn Polytechnic of Porto

S. Mamede de Infesta, Portugal

Dália Liberato

School of Hospitality and Tourism Polytechnic of Porto

Vila do Conde, Portugal Elisa Alén González

Faculty of Business Sciences and Tourism University of Vigo

Ourense, Spain

Pedro Liberato

School of Hospitality and Tourism Polytechnic of Porto

Vila do Conde, Portugal

ISSN 2190-3018 ISSN 2190-3026 (electronic) Smart Innovation, Systems and Technologies

ISBN 978-981-15-2023-5 ISBN 978-981-15-2024-2 (eBook) https://doi.org/10.1007/978-981-15-2024-2

©Springer Nature Singapore Pte Ltd. 2020

This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.

The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.

The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

This Springer imprint is published by the registered company Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore

Organizing committees

Honorary Chair

Álvaro Rocha, University of Coimbra, Portugal

Honorary co-Chair

Lakhmi C. Jain, University of Camberra, Australia

General Chairs

António Abreu, Polytechnic of Porto, Portugal

João Vidal de Carvalho, Polytechnic of Porto, Portugal

Luis Ernesto Franchi, Universidad Abierta Interamericana, Argentina

Program Chairs

Dália Liberato, School of Hospitality and Tourism, Polytechnic of Porto, Portugal Elisa Alén González, University of Vigo, Spain

Local Organizing Committee

Vanesa Margarone, Universidad Abierta Interamericana, Argentina Natalia Salomón, Universidad Abierta Interamericana, Argentina

Ezequiel Mateo Martinich, Universidad Abierta Interamericana, Argentina

Advisory Committee

Ana García-Valcárcel, University of Salamanca, Spain

André Riani Costa Perinotto, Federal University of Piauí, Brazil

Carmen María Ramos, UNESCO Chair in Cultural Tourism Untref-Aamnba Buenos Aires, Argentina

Carlos Costa, University of Aveiro, Portugal

Eduardo Parra-Lopez, University of La Laguna, Spain Filipa Brandão, University of Aveiro, Portugal

Francisco Javier Tejedor, University of Salamanca, Spain

Hector Luis Vivas, National University of Río Negro, Argentina Jose Antonio Fraiz Brea, University of Vigo, Spain

Juan Luis Nicolau, Virginia Tech, United States Juan Pulido-Fernández, University of Jaén, Spain Luis Paulo Reis, University of Porto, Portugal

Maximiliano E. Korstanje, University of Palermo, Argentina

Mirko Vera Campos, Instituto de Turismo - Universidad Austral de Chile, Chile Pedro Liberato, School of Hospitality and Tourism, Polytechnic of Porto, Portugal Ramiro Gonçalves, University of Trás-os-Montes e Alto Douro & INESC TEC, Portugal

Stanislav Ivanov, Varna University of Management, Bulgaria Vicky Katsoni, University of Western Attica, Greece

Scientific Committee

Agostinho Sousa Pinto, Polythecnic of Porto, Portugal Alejandro Peña, Universidad EIA, Colombia

Alexandra Albuquerque, Polythecnic of Porto, Portugal Alina Badulescu, University of Oradea, Romania

Amélia Silva, CEOS.PP & Polytechnic of Porto, Portugal Ana Azevedo, CEOS.PP & Polythecnic of Porto, Portugal

Ana Branca Soeiro de Carvalho, Polytechnic Institute of Viseu, Portugal Ana Camarinha, Polythecnic of Porto, Portugal

Ana Iglesias Rodríguez, University of Salamanca, Spain

Ana Lima, Polythecnic of Porto, Portugal

Ana Paula Afonso, Polythecnic of Porto, Portugal Ana Paula Brandão, University of Minho, Portugal Anabela Mesquita, Polytechnic of Porto, Portugal

Anacleto Cortez Correia, Portuguese Naval Academy, Portugal Anastasia Stratigea, National Technical University of Athens, Greece André Riani Costa Perinotto, Federal University of Piauí, Brazil António Fernandes, Polytechnic Institute of Bragança, Portugal

Bruno Sousa, CITUR - Centre for Tourism Research, Development and Innovation, Portugal

Cândida Silva, School of Hospitality and Tourism, Polytechnic of Porto, Portugal Carlos Peixeira Marques, University of Trás-os-Montes e Alto Douro, Portugal Catarina Nunes, Estoril Higher Institute for Tourism and Hotel Studies, Portugal Célia Ramos, ESGHT - University of Algarve, Portugal

Célia Talma Gonçalves, Polytechnic of Porto, Portugal Clara Sarmento, Polythecnic of Porto, Portugal

Conceição Castro, Polythecnic of Porto, Portugal

Cristina Barroco, School of Technology and Management of Viseu, Portugal Daniel Pires Vieira, University of Brasília, Brazil

Diana Foris, Transilvania University of Brasov, Romania Eduardo Parra-Lopez, University of La Laguna, Spain

Elaine Scalabrini, Universidade da Região de Joinville - Univille, Brazil Eusébio Ferreira da Costa, Institute of Higher Studies of Fafe, Portugal

Fernanda A. Ferreira, UNIAG & School of Hospitality and Tourism, Polytechnic of Porto, Portugal

Fernando Oliveira Tavares, ISCET - Higher Institute of Business Sciences and Tourism, Portugal

Filipa Brandão, University of Aveiro, Portugal Firmino Silva, Polythecnic of Porto, Portugal

Flávio Ferreira, UNIAG & School of Hospitality and Tourism, Polytechnic of Porto, Portugal

Francisco Silva, Estoril Higher Institute for Tourism and Hotel Studies, Portugal Gorete Dinis, Polytechnic of Portalegre, Portugal

Guaracy Silva, Centro Universitário do Sul de Minas, Brazil Hector Luis Vivas, Universidad Nacional de Río Negro, Argentina Helena Costa Oliveira, Polytechnic of Porto, Portugal

Hugo Sampaio, Polytechnic Institute of Cavado and Ave, Portugal Isabel Borges, Institute of Higher Studies of Fafe, Portugal

Isabel Lopes, UNIAG & Polytechnic Institute of Bragança, Portugal Jimena Tomarelli, Universidad Abierta Interamericana, Argentina

João Reis, Estoril Higher Institute for Tourism and Hotel Studies, Portugal Jose Antonio Fraiz Brea, University of Vigo, Spain

José Avelino Moreira Victor, University Institute of Maia, Portugal José Braga de Vasconcelos, Universidade New Atlântica, Portugal Jose Luis Leiva Olivencia, University of Malaga, Spain

José Luís Reis, University Institute of Maia, Portugal Josep Ivars Baidal, University of Alicante, Spain Juan Luis Nicolau, Virginia Tech, United States Juan Pulido-Fernández, University of Jaén, Spain

Katarzyna Leśniewska-Napierała, University of Lodz, Poland Konstantinos Solakis, University of Ioannina, Greece

Lorena Escobar, Universidad Autónoma de Encarnación, Paraguay Lorena Rodríguez Campo, University of Vigo, Spain

Luis Mota, University of Madeira, Portugal

Luís Silva Rodrigues, Polythecnic of Porto, Portugal Luciano da Silva, University of Brasília, Brazil Elisa Alén González, University of Vigo, Spain

Mafalda Teles Roxo, LIAAD-INESCTEC & FEP - University of Porto, Portugal Manuel Enciso García-Oliveros, University of Málaga, Spain

Manuel Moreira da Silva, CEOS.PP & Polythecnic of Porto, Portugal Marco António Furtado, Polythecnic of Porto, Portugal

Maria Inês Pinho, ESE - Polythecnic of Porto, Portugal

Maria Isabel Ribeiro, Polytechnic Institute of Bragança, Portugal Maria João Castro, Polythecnic of Porto, Portugal

Maria José Angélico, Polythecnic of Porto, Portugal Marisol Correia, University of Algarve, Portugal Matheus Guedes, Faculdade de São Lourenço, Brazil

Mirna Medeiros, Universidade Estadual de Ponta Grossa, Brazil

Mónica Oliveira, School of Hospitality and Tourism, Polytechnic of Porto, Portugal Nadia Czeraniuk, Universidad Autónoma de Encarnación, Paraguay

Olimpio Castilho, Polythecnic of Porto, Portugal

Oscar Navós, Escuela Argentina de Negocios, Instituto Universitario, Argentina Pablo de Carlos, University of Vigo, Spain

Patricio Sanchez-Fernandez, University of Vigo, Spain

Paula Odete Fernandes, UNIAG & Polytechnic Institute of Bragança, Portugal Raul Laureano, ISCTE - University Institute of Lisbon, Portugal

Rodrigo Franklin Frogeri, FUMEC University, Brazil Romeu Lopes, Polytechnic Institute of Guarda, Portugal Rui Humberto Pereira, Polytechnic of Porto, Portugal Sandrina Teixeira, Polytechnic of Porto, Portugal

Sandro Carvalho, Polytechnic Institute of Cavado and Ave, Portugal Sara Pascoal, Polytechnic of Porto, Portugal

Sérgio Dominique, Polytechnic Institute of Cavado and Ave, Portugal Sérgio Lousada, University of Madeira, Portugal

Simona Riurean, University of Petrosani, Romania Sonia Ferrari, University of Calabria, Italy

Stanislav Ivanov, Varna University of Management, Bulgaria Susana Martins, Polytechnic of Porto, Portugal

Suzanne Amaro, Polytechnic Institute of Viseu, Portugal Tatiana Antipova, Perm University, Russia

Teresa Dieguez, School of Hospitality and Tourism, Polytechnic of Porto, Portugal Teresa Guarda, Universidad Estatal Peninsula de Santa Elena, Ecuador

Vânia Costa, Polytechnic Institute of Cavado and Ave, Portugal Veronica Feder Mayer, Universidade Federal Fluminense, Brazil Yanina Plos, Universidad Nacional del Comahue, Argentina

Preface

This book is composed by the papers written in English and accepted for presen-tation and discussion at the 2019 International Conference on Tourism, Technology & Systems (ICOTTS’19). This Conference had the support of the UAI (Universidad Abierta Interamericana) and AISTI (Iberian Association for Information Systems and Technologies). It took place at Buenos Aires, Argentina, December 5th–7th, 2019.

The 2019 International Conference on Tourism, Technology & Systems (ICOTTS’19) is an international forum for researchers and practitioners to present and discuss the most recent innovations, trends, results, experiences and concerns in the several perspectives of Tourism and/or Information Technologies and Systems. The Program Committee of ICOTTS’19 was composed of a multidisciplinary group of 125 experts and those who are intimately concerned with Information Systems and Technologies. They had the responsibility for evaluating, in a ‘double-blind review’ process, the papers received for each of the main themes proposed for the Conference: Technology in Tourism and Tourist experience; Generations and Technology in Tourism; Digital Marketing applied to Tourism and Travel; Mobile Technologies applied to sustainable Tourism; Tourism research in providing innovative solutions to social problems; Tourism, Wellness and Hospitality; Information Technologies in Tourism; Digital transformation of Tourism Business; Traveling for health/medical and wellness; Information Technologies in Ecotourism and Agritourism; Information Technologies in Food Tourism; Information Technologies in Education and Educational Tourism; eTourism and Tourism 2.0; Big data and Management for Travel and Tourism; Geo-tagging and Tourist mobility; Health Tourism; Information Systems in Tourism and Hospitality; Smart Destinations; Resilience and Tourism; Dark Tourism; Military Tourism; Tourism Management; Tourism Planning; Strategic Planning in Tourism; Destination Marketing Planning; Destination Partnerships and Team-Building; Destination Governance and Leadership; Destination Product Development; Destination Markets; Accessible Tourism; Cultural Tourism; Destination Quality; Education and Tourism; Human Resources development in Tourism; Robotics in Tourism; Destination Marketing Systems; Computer

Reservations Systems; Global Distribution Systems; Electronic Information Distribution in Tourism and Hospitality; Organizational Models and Information Systems; Information Systems and Technologies.

ICOTTS’19 received about 100 contributions from 20 countries around the world. The papers accepted for presentation and discussion at the Conference are published by Springer (this book) and by AISTI, and will be submitted for indexing by ISI, EI-Compendex, SCOPUS and/or Google Scholar, among others.

We acknowledge all of those that contributed to the staging of ICOTTS’19 (authors, committees, workshop organizers and sponsors). We deeply appreciate their involvement and support that was crucial for the success of ICOTTS’19.

Buenos Aires, Argentina December 2019

Álvaro Rocha António Abreu João Vidal de Carvalho Dália Liberato Elisa Alén González Pedro Liberato

Contents

Technology in Tourism and Tourist Experience

Naturalistic analysis of tourist pedestrians’ spatial cognition . . . .

Andreas Gregoriades and Loukas Dimitriou

Extracting Feeling From Food Colour . . . 15 Vicente Casales-Garcia, Lledó Museros, Ismael Sanz, Zoe Falomir

and Luis Gonzalez-Abril

Social Media Influence: A Comprehensive Review in General

and in Tourism Domain . . . 25 Marlon Santiago Viñán-Ludeña, Luis M. de Campos,

Luis-Roberto Jacome-Galarza and Javier Sinche-Freire

Using Data Analytics to understand visitors online search interests:

the case of Côa Museum . . . 37 Aida Carvalho, Arlindo Santos and Carlos R. Cunha

Cultural Tourism: using Google Arts & Culture platform

to promote a small city in the North of Portugal . . . 47 Sara Pascoal, Laura Tallone and Marco Furtado

Smart Experiences in Tourism. . . 57 Noelia Araújo Vila, Diego R. Toubes and Jose Antonio Fraiz Brea

An Importance-Performance Matrix Analysis of the Factors

Influencing US Tourists to Use Airbnb . . . 67 Alicia Palmer, Suzanne Amaro and Luisa Andreu

Most Important Contents in Travel Blogs: A Perspective

from Brazilian Tourists . . . 77 Josmar Andrade and Marcelo Fukuyama Sobata

xiii

Virtual Accessibility on Digital Business Websites and Tourist

Distribution . . . 93 Agostinho Sousa Pinto, Eusébio Costa, Isabel Borges, Fátima Silva

and António Abreu

Infoaccessibility on the Websites of Inbound Markets of Portugal

Destination . . . 105 Isabel Borges, Fátima Silva, Eusébio Costa, Agostinho Sousa Pinto

and António Abreu

The Feedback Channels in a DMO: Case Study in Porto and North

Tourism Association. . . 119 Dália Liberato, Bárbara Carvalho and Pedro Liberato

Innovative Destination Branding: “Porto.”. . . 131 Teresa Dieguez and Oscarina Conceição

Web Accessibility in the Tourism Sector: An Analysis of the Most

Used Websites in Portugal . . . 141 Maria José Angélico Gonçalves, Ana Paula Camarinha,

António José Abreu, Sandrina Teixeira and Amélia Ferreira da Silva Construction of a Specific Glossary in Spanish of Tourism

on the Moodle Platform: A Challenge and a Temptation

for Students due to the Danger of Plagiarism . . . 151 Maria Ivone Osório Cardoso

The Implications of Digital Marketing and e-Commerce

in the Tourism Sector Growth . . . 161 Sandro Carvalho and João Vidal Carvalho

Information and Knowledge Management

CRM as a Key Element in Online Commercialization:

Analysis of Tourism Search and Metasearch Engines . . . 173 Trinidad Domínguez Vila and Elisa Alén González

Moving Toward Audio-Visual Narrative and Communication-Making

Skills on Adults Education. . . 189 Maria João Castro and Paula Peres

The Video Guides at the Musei Civici in Rome: An Example of Technological Innovation in Touristic Cultural Heritage

Experiences . . . 199 Adele Magnelli, Davide Pantile, Roberta Falcone and Valeria Pizziol

Forecasting and Estimation of Medical Tourism Demand in India . . . . 211 Manoj Ahire, Paula Odete Fernandes and João Paulo Teixeiral

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Á. Rocha et al. (eds.), Advances in Tourism, Technology and Smart

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