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Effects of Eye Images and Norm Cues on Charitable Donation

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Academic year: 2017

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Figure 1). Cardholders were mounted on the front and back of the boxes. We inserted a blue card (100  65 mm, W  H) on the front of the box indicating that the donation would be sent to the United Nations High Commissioner for Refugees (UNHCR) to aid refuge
Table 2 shows the amount donated and number of patrons according to condition.
Figure 2. Boxplot of amount donated per patron by condition. Bold bars represent the median.
Figure 3. Transition of the amount donated per patron during the study period (a) in the small-norm/no-eyes condition, (b) in the large-norm/

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