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The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity

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Academic year: 2021

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Figure 1. Conceptual model proposed
Table 3. Discriminant validity: Square root of AVE and correlations of  constructs  Correlations of Constructs  Construct  1  2  3  4  5  6  7  AVE 1/2 0.83  0.84  0.90  1.00  0.88  0.78  0.90  1
Figure 2. Structural results

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