Interactivity: a factor to increase memorization Interactividad: un factor que aumenta la memorización

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Recebido em 23 de novembro de 2010 / Aprovado em 28 de março de 2012 Editor Responsável: João Maurício Gama Boaventura, Dr.

Processo de Avaliação: Double Blind Review

1. Doutor em Administração de Empresas pela Fundação Getúlio Vargas, Escola de Administração de Empresas de São Paulo – EAESP/FGV. Professor da Escola Superior de Propaganda e Marketing – ESPM. [gbrossi@usp.br]

2. Pesquisadora  Auxiliar  da  Universidade  de  São  Paulo,  Escola  de  Artes,  Ciências  e  Humanidades  –  EACH/USP. [fernanda.liveri@unilever.com]

3. Doutor em Educação pela Universidade de São Paulo, Faculdade de Educação – FE/USP. Professor da Universidade Estadual de Campinas – UNICAMP e da Universidade Nove de Julho – UNINOVE. [dirceuds@gmail.com]

4. Doutor em Administração de Empresas pela Fundação Getúlio Vargas, Escola de Administração de Empresas de São Paulo – EAESP/FGV.

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