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The objective of the study was to identify different market segments for buffalo meat, with target groups

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Academic year: 2019

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Table 1 - Factor loadings after orthogonal rotation and corresponding commonalities
Table 2 - Satisfaction scale regarding attributes of beef and buffalo  meat (%)
Table 3 - Demographic data and household income of interviewees (%)
Table 7 - Sensory analysis outcomes with respect to the sample most liked by the consumer and purchase intention for the product (%)

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