COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL THE AMAZING SPIDER-MAN National and 10 Markets TELEVISION / RADIO

(1)

COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL

THE AMAZING SPIDER-MAN

National and 10 Markets

TELEVISION / RADIO

(2)

COLUMBIA TRISTAR FILMS OF BRAZIL

THE AMAZING SPIDER-MAN

TERRITORY: BRAZIL

TARGET AUDIENCE:

The target used in the plan according to IBOPE rating's institute:

In order of priority our target audiences are as follows:

1 .Male and Female ABC 18-49 years

2. Male and Female ABC 04-17 years

MEDIA:

TELEVISION

We recommend, with high priority, television for its great penetration and covering in the target.

RADIO

Advertising buy as outlined on the flow chart (nine days - 15 spots/day) - Rio de Janeiro and São Paulo.

Pre Lauching: From June 26th until June 30th

. Average cover - around 36 (NET)

. Medium Frequency - above 2,3 (NET)

Lauching: From June 1st until July 07th

. Average cover - around 66 (NET)

. Medium Frequency - above 4,3 (NET)

Sustaining: From June 8th until July 14th

. Average cover - around 48 (NET) and around 50 (10 markets)

. Medium Frequency - above 2,3 (NET) and above 2,2 (10 markets)

Total Flowchart: From June 26th until July 14th

. Average cover - around 69,6 (NET) and around 76 (10 markets)

. Medium Frequency - above 5,9 (NET) and above 6,2 (10 markets)

(3)

MEDIA FLOW CHART

Film: THE AMAZING SPIDER-MAN

MEDIA

1 WEEK (Pre Launch)

LAUNCH

1st WEEK (Sustaining)

2nd WEEK (Sustaining)

3nd WEEK (Sustaining)

National

National SBT / 10 Markets GLO

From June 24th until June 30th

From July 1st until July 7th

From July 8th until July 14th

spots 60" and 5"

spots 30" and 15"

TELEVISION

R$ 1,323,668

R$ 3,046,702

R$ 557,659.90

Spots of 30" - Rio de Janeiro and São Paulo

From July 4th until July 6th

From July 11th until July 13th

From July 18th until July 20th

RADIO

R$ 109,547

R$ 91,289.32

Top 10 Territory

Release Date

Italy

Mexico

Korea

Brazil

July 6th

Spain

France

Germany

Australia

UK

Japan

(4)

COLUMBIA TRISTAR FILMS OF BRAZIL

THE AMAZING SPIDER-MAN

MIDIA

ITEM

BUDGET R$ (1)

BUDGET R$ (2)

TOTAL COLUMBIA

SHARE%

R$

TELEVISION

TOTAL GLOBO

Pre-Launch

1,261,515

1,122,748

1,128,425

TOTAL SBT

Pre-Launch

218,270

194,260

195,243

TOTAL GLOBO

Launch

3,156,569

2,809,347

2,823,551

TOTAL SBT

Launch

249,470

222,028

223,151

TOTAL GLOBO

Sustaining

444,162

395,304

397,303

TOTAL SBT

Sustaining

179,270

159,550

160,357

TOTAL TV

5,509,256

4,903,238

4,928,030

94%

RADIO

RIO DE JANEIRO - MEDIA SPOTS 30" - FM O DIA - MIX FM

Launch

45,068

40,110

40,313

SÃO PAULO - MEDIA SPOTS 30" - TRANSCONTINENTAL FM - MIX FM

Launch

77,400

68,886

69,234

RIO DE JANEIRO - MEDIA SPOTS 30" - FM O DIA - MIX FM

Sustaining 1

37,556

33,425

33,594

SÃO PAULO - MEDIA SPOTS 30" - TRANSCONTINENTAL FM - MIX FM

Sustaining 1

64,500

57,405

57,695

RIO DE JANEIRO - MEDIA SPOTS 30" - FM O DIA - MIX FM

Sustaining 2

37,556

33,425

33,594

SÃO PAULO - MEDIA SPOTS 30" - TRANSCONTINENTAL FM - MIX FM

Sustaining 2

64,500

57,405

57,695

TOTAL RADIO

326,580

290,656

292,126

6%

GRAND TOTAL

5,835,836

5,193,894

5,220,156

100%

TOTAL WITH TAX

5,220,156

BUDGET (2): SPECIAL PRICE TO COLUMBIA - 11%

(5)

COLUMBIA TRISTAR FILMS OF BRAZIL

THE AMAZING SPIDER-MAN

Spot = 60", 30", 15" and 5"

P

R

É

-L

A

N

Ç

A

M

E

N

T

O

MARKETS

BUDGET R$ (1)

BUDGET R$ (2)

CUSTO FINAL

_{% MARKET% PERIOD}

COLUMBIA

NACIONAL

1,479,785

1,317,009

1,323,668

100.0%

SUB TOTAL

1,479,785

1,317,009

1,323,668

100%

TOTAL GLOBO

1,261,515

1,122,748

1,128,425

85.2%

TOTAL SBT

218,270

194,260

195,243

14.8%

SUB TOTAL

1,479,785

1,317,009

1,323,668

100%

27%

L

A

N

Ç

A

M

E

N

T

O

MARKETS

BUDGET R$ (1)

BUDGET R$ (2)

CUSTO FINAL

% MARKET% PERIOD

COLUMBIA

NACIONAL

3,406,039

3,031,375

3,046,702

100.0%

SUB TOTAL

3,406,039

3,031,375

3,046,702

100%

TOTAL GLOBO

3,156,569

2,809,347

2,823,551

92.7%

TOTAL SBT

249,470

222,028

223,151

7.3%

SUB TOTAL

3,406,039

3,031,375

3,046,702

100%

62%

S

U

S

T

E

N

T

A

Ç

Ã

O

MARKETS

BUDGET R$ (1)

BUDGET R$ (2)

CUSTO FINAL

% MARKET% PERIOD

COLUMBIA

NACIONAL

179,270

159,550

160,357

28.8%

BELO HORIZONTE

34,350

30,572

30,726

5.5%

BRASÍLIA

19,355

17,226

17,313

3.1%

CURITIBA

27,971

24,894

25,020

4.5%

FLORIANÓPOLIS

7,913

7,042

7,078

1.3%

FORTALEZA

15,872

14,126

14,198

2.5%

PORTO ALEGRE

29,595

26,340

26,473

4.7%

RECIFE

21,034

18,720

18,815

3.4%

RIO DE JANEIRO

85,829

76,388

76,774

13.8%

SALVADOR

23,098

20,557

20,661

3.7%

SÃO PAULO

179,146

159,440

160,246

28.7%

SUB TOTAL

623,432

554,854

557,660

100%

TOTAL GLOBO

444,162

395,304

397,303

71.2%

TOTAL SBT

179,270

159,550

160,357

28.8%

SUB TOTAL

623,432

554,854

557,660

100%

11%

GRAND TOTAL

5,509,256

4,903,238

4,928,030

100%

5,509,256.23

(6)

COLUMBIA TRISTAR FILMS OF BRAZIL

THE AMAZING SPIDER-MAN

TARGET 1 - Male and Female / ABC 18-49

TARGET 2 - Male and Female / ABC 04-17

Markets

PRE-LAUNCH

OTS

REACH - %

TRP

TARGET 1

TARGET 2

TARGET 1

TARGET 2

TARGET 1

TARGET 2

NET

2.3

2.7

36

47

76

126 Markets

LAUNCH

OTS

REACH - %

TRP

TARGET 1

TARGET 2

TARGET 1

TARGET 2

TARGET 1

TARGET 2

(7)

Nº Plano: 26322 Praça: NACIONAL Target Pri.:AMBOS ABC 18-49 X - 60 SEC Target Sec.:AMBOS ABC 04-17 V - 05 SEC

NETWORK PROGRAMS JULY

INS FULL COST% NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO FANTASTICO 20:4523:10XX 1 ### 840,400.00 (7.50) ### 777,370.00 22.59 23 10.42 10 6.55 7 85.12 GLO TELA QUENTE 22:2500:25X X 1 ### 523,400.00 (7.50) ### 484,145.00 25.45 25 12.56 13 11.96 12 43.98 SBT BOM DIA & CIA 09:3012:45V 3V3V3V3V3V 15 ### 270,000.00 (35.00) 7,800.00 117,000.00 6.09 91 2.07 31 4.30 65 4.30 SBT CARROSSEL ANIMADO PP07:3009:30V 2V2V2V2V2V 10 ### 180,000.00 (35.00) 7,800.00 78,000.00 4.02 40 1.46 15 2.53 25 6.10 SBT SABADO ANIMADO 07:0012:45V 4V4 ###53,700.00 (35.00) 5,817.50 23,270.00 5.96 24 2.01 8 4.53 18 3.30 PREÇO TOTAL 165555431 ### ### 203 76 126 22.02 TOTAL TRP 102299998 TOTAL GRP 23522626262624 GLO### SBT 218,270.00 SPOT 60" (X)1100000 ### TT 5" (V/I)0555554 TT GERAL165555431 INITIAL

TIMEEND TIMELEGEND C.P.M. (Pri)

(8)

Nº Plano: 26311 A - 30 SEC Praça: NACIONAL B - 15 SEC Target Pri.:AMBOS ABC 18-49 D - 15 SEC Target Sec.:AMBOS ABC 04-17 V - 05 SEC

INS FULL COST % NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO A GRANDE FAMILIA 22:3523:20B B 1 ### 294,900.00 (9.50)### 266,884.50 29.76 30 14.04 14 12.05 12 21.69 GLO ALTAS HORAS 01:2003:25D D1 ###22,450.00 (10.50)###20,092.75 7.62 8 3.59 4 2.53 3 6.39 GLO BOM DIA BRASIL 07:3008:30B BD 2 ###58,400.00 (10.50)###52,268.00 8.54 17 3.25 7 1.70 3 9.17 GLO CALDEIRAO DO HUCK 16:1018:25D D1 ###49,700.00 (10.50)###44,481.50 15.64 16 6.30 6 5.29 5 8.06 GLO CARAS DE PAU 13:0513:55AA 1 ###86,400.00 (11.50)###76,464.00 15.98 16 6.35 6 7.63 8 13.74 GLO GLOBO ESPORTE 12:5013:20D D 1 ###70,150.00 (10.50)###62,784.25 13.32 13 4.88 5 4.58 5 14.68 GLO JORNAL DA GLOBO 00:2000:50B B D 2 ### 167,250.00 (10.50) ### 149,688.76 10.63 21 5.00 10 4.04 8 17.08 GLO JORNAL DA GLOBO 00:2000:50A A 1 ### 111,500.00 (10.50) ###99,792.50 10.63 11 5.00 5 4.04 4 22.77 GLO JORNAL HOJE 13:2013:50D B D2 ### 137,500.00 (9.50)### 124,437.50 13.32 27 4.79 10 4.06 8 14.82 GLO JORNAL NACIONAL 20:3021:10A A 1 ### 507,000.00 (9.50)### 458,835.00 34.70 35 13.71 14 10.53 11 38.18 GLO MAIS VOCE 08:3010:00D D 1 ###24,250.00 (10.50)###21,703.75 7.30 7 2.89 3 1.86 2 8.57 GLO MAIS VOCE 08:3010:00A A 1 ###48,500.00 (10.50)###43,407.50 7.30 7 2.89 3 1.86 2 17.14 GLO MALHACAO 17:5518:25B B D 2 ### 214,050.00 (10.50) ### 191,574.76 24.97 50 9.07 18 11.45 23 12.05 GLO NOVELA I 18:2519:15B B 1 ### 158,475.00 (10.50) ### 141,835.12 30.44 30 11.37 11 10.77 11 14.23 GLO NOVELA II 19:3020:30A A 1 ### 289,800.00 (9.50)### 262,269.00 34.73 35 13.41 13 13.06 13 22.31 GLO NOVELA III 21:1022:25B B 1 ### 379,350.00 (9.50)### 343,311.75 41.72 42 18.14 18 15.55 16 21.59 GLO SESSAO DA TARDE 15:5517:50B BD 2 ###49,700.00 (11.50)###43,984.50 15.93 32 6.24 12 7.34 15 4.02 GLO SH QUINTA FEIRA III 00:0500:30B B 1 ###94,125.00 (9.50)###85,183.12 13.60 14 6.55 7 5.47 5 14.84 GLO SUPERCINE 23:2501:20D D1 ###88,500.00 (10.50)###79,207.50 15.43 15 7.26 7 5.54 6 12.45 GLO TELA QUENTE 22:2500:25A A 1 ### 261,700.00 (9.50)### 236,838.50 25.45 25 12.56 13 11.96 12 21.51 GLO TEMPERATURA MAXIMA13:5516:00AA 1 ### 101,800.00 (10.50) ###91,111.00 17.30 17 7.47 7 8.86 9 13.92 GLO TURMA DA MONICA 10:5511:15D D1 ###12,900.00 (10.50)###11,545.50 8.49 8 3.17 3 5.99 6 4.16 GLO TV GLOBINHO SSX 10:4012:05A A 1 ###28,400.00 (11.50)###25,134.00 9.05 9 3.01 3 5.97 6 9.53 GLO TV GLOBINHO SSX 10:4012:05B B D 2 ###28,400.00 (11.50)###25,134.00 9.05 18 3.01 6 5.97 12 4.76 GLO VALE A PENA VER DE N 14:4515:55D D 1 ###44,600.00 (10.50)###39,917.00 21.55 22 8.55 9 7.40 7 5.33 GLO VALE A PENA VER DE N 14:4515:55A A 1 ###89,200.00 (10.50)###79,834.00 21.55 22 8.55 9 7.40 7 10.65 GLO VIDEO SHOW 13:5014:45B B D 2 ###88,100.00 (10.50)###78,849.50 14.47 29 5.37 11 4.87 10 8.38 SBT BOM DIA & CIA 09:3012:45V 3V3V3V5V5V 19 ### 342,000.00 (35.00) 7,800.00 148,200.00 6.09 116 2.07 39 4.30 82 4.30 SBT CARROSSEL ANIMADO PP07:3009:30V 2V2V2V2V2V 10 ### 180,000.00 (35.00) 7,800.00 78,000.00 4.02 40 1.46 15 2.53 25 6.10 SBT SABADO ANIMADO 07:0012:45V 4V4 ###53,700.00 (35.00) 5,817.50 23,270.00 5.96 24 2.01 8 4.53 18 3.30 PREÇO TOTAL 298101316967 ### ### 755 295 352 13.17 TOTAL TRP 14334543666233 TOTAL GRP 337911711616116484 GLO ### SBT 249,470.00 SPOT 60" (X)0000000 ### SPOT 30" (A)2430000 SPOT 15" (B)0005600 SPOT 15" (D)0000095 TT 15" (B/D)0005695 TT 5" (V)0555774 TT GERAL298101316967 INITIAL

(9)

Nº Plano: 26327 Praça: NACIONAL Target Pri.:AMBOS ABC 18-49 Target Sec.:AMBOS ABC 04-17 V - 05 SEC

INS FULL COST% NEGNEGOTIADE COST AUDIENCE 891011121314 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP SBT BOM DIA & CIA 09:3012:45V 2V2V2V2V2V 10 ### ### (35.00) 7,800.00 78,000.00 6.09 61 2.07 21 4.30 43 4.30 SBT CARROSSEL ANIMADO PP07:3009:30V 2V2V2V2V2V 10 ### ### (35.00) 7,800.00 78,000.00 4.02 40 1.46 15 2.53 25 6.10 SBT SABADO ANIMADO 07:0012:45V 4V4 ### 53,700.00 (35.00) 5,817.50 23,270.00 5.96 24 2.01 8 4.53 18 3.30 PREÇO TOTAL 44444424 ### ### 125 43 86 4.72 TOTAL TRP 777778 TOTAL GRP 202020202024 SBT ### SPOT 5" (V)0444444 24 INITIAL

(10)

Nº Plano: 26326 Praça: BELO HORIZONTE Target Pri.:AMBOS ABC 18-49 Target Sec.:AMBOS ABC 04-17 D - 15 SEC

INSFULL COST% NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO BOM DIA BRASIL 07:3008:30D D 1 1,286.00 1,286.00 (10.50) 1,150.97 1,150.97 6.77 7 2.53 3 1.10 1 21.39 GLO CALDEIRAO DO HUCK 16:1018:25D D1 2,147.00 2,147.00 (10.50) 1,921.56 1,921.56 15.51 16 5.12 5 6.21 6 17.64 GLO JORNAL DA GLOBO 00:2000:50D D 1 3,601.50 3,601.50 (10.50) 3,223.34 3,223.34 8.49 8 3.94 4 2.73 3 38.46 GLO MALHACAO 17:5518:25D D 1 5,031.75 5,031.75 (10.50) 4,503.42 4,503.42 26.45 26 8.16 8 15.40 15 25.94 GLO NOVELA III 21:1022:25D D 1 ######(9.50) ###### 41.49 41 16.73 17 16.56 17 46.13 GLO SESSAO DA TARDE 15:5517:50D D 1 1,030.50 1,030.50 (11.50)911.99 911.99 15.67 16 5.16 5 8.24 8 8.31 GLO TEMPERATURA MAXIMA13:5516:00DD 1 2,415.50 2,415.50 (10.50) 2,161.87 2,161.87 19.05 19 7.52 8 10.08 10 13.51 GLO TV GLOBINHO SSX 10:4012:05D D 1 498.00 498.00 (11.50)440.73 440.73 11.73 12 2.88 3 8.33 8 7.19 GLO VALE A PENA VER DE N 14:4515:55D D 1 2,028.50 2,028.50 (10.50) 1,815.51 1,815.51 21.22 21 7.57 8 8.42 8 11.27 GLO VIDEO SHOW 13:5014:45D D 1 2,017.00 2,017.00 (10.50) 1,805.22 1,805.22 14.76 15 4.48 4 5.37 5 18.94 PREÇO TOTAL 122121110 ### ### 181 64 82 25.20 TOTAL TRP 812552185 TOTAL GRP 19301916562616 TT 15" (B/D)1221211 TT GERAL122121110 INITIAL

(11)

Nº Plano: 26326 Praça: BRASILIA Target Pri.:AMBOS ABC 18-49 Target Sec.:AMBOS ABC 04-17 D - 15 SEC

INSFULL COST% NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO BOM DIA BRASIL 07:3008:30D D 1 1,090.00 1,090.00 (10.50)975.55 975.55 9.26 9 3.82 4 1.22 1 20.97 GLO CALDEIRAO DO HUCK 16:1018:25D D1 1,268.00 1,268.00 (10.50) 1,134.86 1,134.86 13.68 14 5.72 6 4.37 4 16.29 GLO JORNAL DA GLOBO 00:2000:50D D 1 2,403.75 2,403.75 (10.50) 2,151.36 2,151.36 9.69 10 3.93 4 2.33 2 44.95 GLO MALHACAO 17:5518:25D D 1 2,515.50 2,515.50 (10.50) 2,251.37 2,251.37 22.70 23 8.16 8 8.57 9 22.66 GLO NOVELA III 21:1022:25D D 1 9,895.50 9,895.50 (9.50) 8,955.43 8,955.43 41.60 42 16.42 16 13.44 13 44.79 GLO SESSAO DA TARDE 15:5517:50D D 1 527.50 527.50 (11.50)466.84 466.84 15.49 15 6.02 6 6.76 7 6.37 GLO TEMPERATURA MAXIMA13:5516:00DD 1 1,151.50 1,151.50 (10.50) 1,030.59 1,030.59 17.52 18 6.83 7 6.44 6 12.39 GLO TV GLOBINHO SSX 10:4012:05D D 1 253.50 253.50 (11.50)224.35 224.35 10.35 10 3.42 3 4.66 5 5.39 GLO VALE A PENA VER DE N 14:4515:55D D 1 1,054.50 1,054.50 (10.50)943.78 943.78 22.50 23 8.59 9 6.87 7 9.02 GLO VIDEO SHOW 13:5014:45D D 1 1,364.00 1,364.00 (10.50) 1,220.78 1,220.78 15.48 15 6.36 6 4.98 5 15.76 PREÇO TOTAL 122121110 ### ### 178 69 60 22.95 TOTAL TRP 713762386 TOTAL GRP 18322015572314 TT 15" (B/D)1221211 TT GERAL122121110 INITIAL

(12)

Nº Plano: 26326 Praça: CURITIBA Target Pri.:AMBOS ABC 18-49 Target Sec.:AMBOS ABC 04-17 D - 15 SEC

INSFULL COST% NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO BOM DIA BRASIL 07:3008:30D D 1 992.50 992.50 (10.50)888.29 888.29 7.22 7 2.81 3 1.56 2 23.56 GLO CALDEIRAO DO HUCK 16:1018:25D D1 1,927.00 1,927.00 (10.50) 1,724.66 1,724.66 16.79 17 6.75 7 5.60 6 19.04 GLO JORNAL DA GLOBO 00:2000:50D D 1 2,946.75 2,946.75 (10.50) 2,637.34 2,637.34 9.08 9 4.34 4 2.62 3 45.29 GLO MALHACAO 17:5518:25D D 1 3,891.00 3,891.00 (10.50) 3,482.44 3,482.44 25.09 25 8.97 9 12.39 12 28.94 GLO NOVELA III 21:1022:25D D 1 ######(9.50) ###### 40.74 41 16.22 16 13.54 14 59.02 GLO SESSAO DA TARDE 15:5517:50D D 1 954.00 954.00 (11.50)844.29 844.29 14.98 15 5.44 5 6.30 6 11.57 GLO TEMPERATURA MAXIMA13:5516:00DD 1 2,227.00 2,227.00 (10.50) 1,993.16 1,993.16 16.71 17 7.57 8 8.51 9 19.63 GLO TV GLOBINHO SSX 10:4012:05D D 1 589.50 589.50 (11.50)521.71 521.71 9.17 9 2.50 3 7.46 7 15.55 GLO VALE A PENA VER DE N 14:4515:55D D 1 1,657.50 1,657.50 (10.50) 1,483.46 1,483.46 19.85 20 6.83 7 4.74 5 16.19 GLO VIDEO SHOW 13:5014:45D D 1 1,735.00 1,735.00 (10.50) 1,552.82 1,552.82 14.96 15 4.96 5 4.35 4 23.34 PREÇO TOTAL 122121110 ### ### 175 66 67 31.40 TOTAL TRP 811552197 TOTAL GRP 17291615562517 TT 15" (B/D)1221211 TT GERAL122121110 INITIAL

(13)

Nº Plano: 26326 Praça: FLORIANOPOLIS Target Pri.:AMBOS ABC 18-49 Target Sec.:AMBOS ABC 04-17 D - 15 SEC

INSFULL COST% NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO BOM DIA BRASIL 07:3008:30D D 1 353.00 353.00 (10.50)315.94 315.94 10.90 11 5.19 5 2.96 3 14.79 GLO CALDEIRAO DO HUCK 16:1018:25D D1 497.00 497.00 (10.50)444.82 444.82 19.51 20 8.10 8 6.93 7 13.34 GLO JORNAL DA GLOBO 00:2000:50D D 1 787.50 787.50 (10.50)704.81 704.81 14.14 14 7.61 8 5.03 5 22.50 GLO MALHACAO 17:5518:25D D 1 1,112.25 1,112.25 (10.50)995.46 995.46 28.67 29 11.17 11 16.53 17 21.65 GLO NOVELA III 21:1022:25D D 1 4,311.75 4,311.75 (9.50) 3,902.13 3,902.13 44.30 44 20.17 20 18.25 18 47.00 GLO SESSAO DA TARDE 15:5517:50D D 1 217.00 217.00 (11.50)192.04 192.04 18.28 18 7.15 7 10.68 11 6.53 GLO TEMPERATURA MAXIMA13:5516:00DD 1 528.00 528.00 (10.50)472.56 472.56 17.32 17 8.11 8 9.66 10 14.16 GLO TV GLOBINHO SSX 10:4012:05D D 1 210.00 210.00 (11.50)185.85 185.85 11.54 12 4.92 5 9.12 9 9.18 GLO VALE A PENA VER DE N 14:4515:55D D 1 362.50 362.50 (10.50)324.44 324.44 20.81 21 8.32 8 9.73 10 9.47 GLO VIDEO SHOW 13:5014:45D D 1 418.50 418.50 (10.50)374.56 374.56 17.90 18 7.10 7 8.12 8 12.82 PREÇO TOTAL 122121110 8,797.50 7,912.61 203 87 97 21.89 TOTAL TRP 81610727118 TOTAL GRP 17352218622920 TT 15" (B/D)1221211 TT GERAL122121110 INITIAL

(14)

Nº Plano: 26326 Praça: FORTALEZA Target Pri.:AMBOS ABC 18-49 Target Sec.:AMBOS ABC 04-17 D - 15 SEC

INSFULL COST% NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO BOM DIA BRASIL 07:3008:30D D 1 772.50 772.50 (10.50)691.39 691.39 5.89 6 2.11 2 1.24 1 25.03 GLO CALDEIRAO DO HUCK 16:1018:25D D1 1,150.50 1,150.50 (10.50) 1,029.70 1,029.70 16.64 17 5.99 6 6.75 7 13.13 GLO JORNAL DA GLOBO 00:2000:50D D 1 1,595.25 1,595.25 (10.50) 1,427.75 1,427.75 8.43 8 3.99 4 2.31 2 27.34 GLO MALHACAO 17:5518:25D D 1 2,154.75 2,154.75 (10.50) 1,928.50 1,928.50 27.27 27 9.09 9 11.17 11 16.21 GLO NOVELA III 21:1022:25D D 1 7,710.75 7,710.75 (9.50) 6,978.23 6,978.23 43.63 44 19.37 19 13.93 14 27.52 GLO SESSAO DA TARDE 15:5517:50D D 1 541.00 541.00 (11.50)478.78 478.78 17.34 17 5.83 6 8.09 8 6.27 GLO TEMPERATURA MAXIMA13:5516:00DD 1 1,247.00 1,247.00 (10.50) 1,116.06 1,116.06 21.37 21 9.36 9 11.45 11 9.11 GLO TV GLOBINHO SSX 10:4012:05D D 1 273.00 273.00 (11.50)241.60 241.60 15.53 16 4.26 4 11.83 12 4.33 GLO VALE A PENA VER DE N 14:4515:55D D 1 1,156.50 1,156.50 (10.50) 1,035.07 1,035.07 28.75 29 10.35 10 8.26 8 7.64 GLO VIDEO SHOW 13:5014:45D D 1 1,056.00 1,056.00 (10.50)945.12 945.12 18.45 18 6.46 6 5.53 6 11.18 PREÇO TOTAL 122121110 ### ### 203 76 81 15.79 TOTAL TRP 914662696 TOTAL GRP 21372117622717 TT 15" (B/D)1221211 TT GERAL122121110 INITIAL

(15)

Nº Plano: 26326 Praça: PORTO ALEGRE Target Pri.:AMBOS ABC 18-49 Target Sec.:AMBOS ABC 04-17 D - 15 SEC

INSFULL COST% NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO BOM DIA BRASIL 07:3008:30D D 1 999.00 999.00 (10.50)894.10 894.10 10.95 11 3.71 4 3.23 3 18.51 GLO CALDEIRAO DO HUCK 16:1018:25D D1 1,663.50 1,663.50 (10.50) 1,488.83 1,488.83 19.09 19 7.87 8 5.93 6 14.53 GLO JORNAL DA GLOBO 00:2000:50D D 1 3,008.25 3,008.25 (10.50) 2,692.38 2,692.38 16.01 16 7.21 7 7.18 7 28.68 GLO MALHACAO 17:5518:25D D 1 4,074.75 4,074.75 (10.50) 3,646.90 3,646.90 25.92 26 9.87 10 12.96 13 28.38 GLO NOVELA III 21:1022:25D D 1 ######(9.50) ###### 47.02 47 20.09 20 19.15 19 56.53 GLO SESSAO DA TARDE 15:5517:50D D 1 1,002.00 1,002.00 (11.50)886.77 886.77 19.88 20 7.97 8 8.12 8 8.55 GLO TEMPERATURA MAXIMA13:5516:00DD 1 1,944.00 1,944.00 (10.50) 1,739.88 1,739.88 21.33 21 10.28 10 11.45 11 13.00 GLO TV GLOBINHO SSX 10:4012:05D D 1 778.50 778.50 (11.50)688.97 688.97 10.46 10 3.58 4 8.47 8 14.78 GLO VALE A PENA VER DE N 14:4515:55D D 1 1,500.50 1,500.50 (10.50) 1,342.95 1,342.95 23.49 23 9.24 9 8.00 8 11.16 GLO VIDEO SHOW 13:5014:45D D 1 1,594.50 1,594.50 (10.50) 1,427.08 1,427.08 16.19 16 6.00 6 5.52 6 18.27 PREÇO TOTAL 122121110 ### ### 210 85 90 26.49 TOTAL TRP 10167826108 TOTAL GRP 21402120632619 TT 15" (B/D)1221211 TT GERAL122121110 INITIAL

(16)

Nº Plano: 26326 Praça: RECIFE Target Pri.:AMBOS ABC 18-49 Target Sec.:AMBOS ABC 04-17 D - 15 SEC

INSFULL COST% NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO BOM DIA BRASIL 07:3008:30D D 1 1,047.50 1,047.50 (10.50)937.51 937.51 7.63 8 3.21 3 1.50 2 21.36 GLO CALDEIRAO DO HUCK 16:1018:25D D1 1,425.00 1,425.00 (10.50) 1,275.38 1,275.38 17.35 17 10.07 10 5.19 5 9.26 GLO JORNAL DA GLOBO 00:2000:50D D 1 2,224.50 2,224.50 (10.50) 1,990.93 1,990.93 8.01 8 4.53 5 2.60 3 32.15 GLO MALHACAO 17:5518:25D D 1 3,037.50 3,037.50 (10.50) 2,718.56 2,718.56 36.00 36 15.26 15 15.78 16 13.03 GLO NOVELA III 21:1022:25D D 1 9,912.75 9,912.75 (9.50) 8,971.04 8,971.04 41.53 42 20.83 21 16.40 16 31.50 GLO SESSAO DA TARDE 15:5517:50D D 1 708.00 708.00 (11.50)626.58 626.58 18.32 18 8.01 8 8.17 8 5.72 GLO TEMPERATURA MAXIMA13:5516:00DD 1 1,735.50 1,735.50 (10.50) 1,553.27 1,553.27 15.97 16 7.66 8 9.40 9 14.83 GLO TV GLOBINHO SSX 10:4012:05D D 1 391.00 391.00 (11.50)346.04 346.04 12.64 13 4.97 5 7.40 7 5.09 GLO VALE A PENA VER DE N 14:4515:55D D 1 1,505.50 1,505.50 (10.50) 1,347.42 1,347.42 24.37 24 11.07 11 8.89 9 8.90 GLO VIDEO SHOW 13:5014:45D D 1 1,415.50 1,415.50 (10.50) 1,266.87 1,266.87 17.28 17 7.79 8 7.08 7 11.90 PREÇO TOTAL 122121110 ### ### 199 93 82 16.47 TOTAL TRP 81688291510 TOTAL GRP 16322018593617 TT 15" (B/D)1221211 TT GERAL122121110 INITIAL

(17)

Nº Plano: 26326 Praça: RIO DE JANEIRO Target Pri.:AMBOS ABC 18-49 Target Sec.:AMBOS ABC 04-17 D - 15 SEC

INSFULL COST% NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO BOM DIA BRASIL 07:3008:30D D 1 2,432.50 2,432.50 (10.50) 2,177.09 2,177.09 8.50 9 2.99 3 1.77 2 15.22 GLO CALDEIRAO DO HUCK 16:1018:25D D1 5,773.00 5,773.00 (10.50) 5,166.84 5,166.84 15.17 15 6.83 7 6.32 6 15.82 GLO JORNAL DA GLOBO 00:2000:50D D 1 ###### (10.50) 9,004.15 9,004.15 11.27 11 5.52 6 4.24 4 34.10 GLO MALHACAO 17:5518:25D D 1 ###### (10.50) ###### 23.63 24 9.63 10 11.35 11 22.42 GLO NOVELA III 21:1022:25D D 1 ######(9.50) ###### 39.71 40 17.30 17 15.93 16 51.47 GLO SESSAO DA TARDE 15:5517:50D D 1 2,452.50 2,452.50 (11.50) 2,170.46 2,170.46 15.13 15 6.73 7 7.71 8 6.74 GLO TEMPERATURA MAXIMA13:5516:00DD 1 5,277.00 5,277.00 (10.50) 4,722.92 4,722.92 16.09 16 7.36 7 8.42 8 13.42 GLO TV GLOBINHO SSX 10:4012:05D D 1 886.50 886.50 (11.50)784.55 784.55 6.59 7 2.94 3 4.07 4 5.58 GLO VALE A PENA VER DE N 14:4515:55D D 1 4,914.50 4,914.50 (10.50) 4,398.48 4,398.48 22.98 23 10.01 10 8.94 9 9.19 GLO VIDEO SHOW 13:5014:45D D 1 5,022.00 5,022.00 (10.50) 4,494.69 4,494.69 14.82 15 5.87 6 5.02 5 16.01 PREÇO TOTAL 122121110 ### ### 174 75 74 23.87 TOTAL TRP 7166723107 TOTAL GRP 16341515552415 TT 15" (B/D)1221211 TT GERAL122121110 INITIAL

(18)

Nº Plano: 26326 Praça: SALVADOR Target Pri.:AMBOS ABC 18-49 Target Sec.:AMBOS ABC 04-17 D - 15 SEC

INSFULL COST% NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO BOM DIA BRASIL 07:3008:30D D 1 1,188.00 1,188.00 (10.50) 1,063.26 1,063.26 10.21 10 4.19 4 3.08 3 17.82 GLO CALDEIRAO DO HUCK 16:1018:25D D1 1,411.50 1,411.50 (10.50) 1,263.29 1,263.29 17.58 18 6.17 6 5.54 6 14.37 GLO JORNAL DA GLOBO 00:2000:50D D 1 2,547.75 2,547.75 (10.50) 2,280.24 2,280.24 8.87 9 4.59 5 3.66 4 34.88 GLO MALHACAO 17:5518:25D D 1 3,249.75 3,249.75 (10.50) 2,908.53 2,908.53 35.11 35 12.63 13 15.54 16 16.17 GLO NOVELA III 21:1022:25D D 1 ######(9.50) ###### 49.78 50 21.43 21 18.34 18 34.29 GLO SESSAO DA TARDE 15:5517:50D D 1 685.00 685.00 (11.50)606.22 606.22 20.50 21 7.89 8 9.46 9 5.39 GLO TEMPERATURA MAXIMA13:5516:00DD 1 1,684.50 1,684.50 (10.50) 1,507.63 1,507.63 20.93 21 8.36 8 10.22 10 12.66 GLO TV GLOBINHO SSX 10:4012:05D D 1 414.50 414.50 (11.50)366.83 366.83 13.40 13 3.72 4 8.88 9 6.92 GLO VALE A PENA VER DE N 14:4515:55D D 1 1,350.00 1,350.00 (10.50) 1,208.25 1,208.25 27.18 27 9.87 10 10.56 11 8.59 GLO VIDEO SHOW 13:5014:45D D 1 1,593.00 1,593.00 (10.50) 1,425.74 1,425.74 16.26 16 5.75 6 5.88 6 17.41 PREÇO TOTAL 122121110 ### ### 220 84 91 19.17 TOTAL TRP 8148827136 TOTAL GRP 21362421663518 TT 15" (B/D)1221211 TT GERAL122121110 INITIAL

(19)

Nº Plano: 26326 Praça: SÃO PAULO Target Pri.:AMBOS ABC 18-49 Target Sec.:AMBOS ABC 04-17 D - 15 SEC

INS FULL COST% NEGNEGOTIADE COST AUDIENCE 1234567 DOM. TRP (Pri)TRP (Sec) SMTWTFS UNIT.TOTAL UNIT.TOTALIAGRPIATRPIATRP GLO BOM DIA BRASIL 07:3008:30D D 1 6,006.50 6,006.50 (10.50) 5,375.82 5,375.82 8.91 9 3.42 3 1.49 1 17.48 GLO CALDEIRAO DO HUCK 16:1018:25D D1 ### 10,771.00 (10.50) 9,640.04 9,640.04 14.48 14 5.48 5 4.24 4 19.56 GLO JORNAL DA GLOBO 00:2000:50D D 1 ### 24,278.25 (10.50) ### 21,729.03 11.20 11 5.06 5 4.67 5 47.75 GLO MALHACAO 17:5518:25D D 1 ### 28,394.25 (10.50) ### 25,412.85 21.22 21 7.40 7 9.27 9 38.19 GLO NOVELA III 21:1022:25D D 1 ### 92,067.00 (9.50)### 83,320.64 40.45 40 17.95 18 14.75 15 51.62 GLO SESSAO DA TARDE 15:5517:50D D 1 5,774.00 5,774.00 (11.50) 5,109.99 5,109.99 14.44 14 5.64 6 6.39 6 10.08 GLO TEMPERATURA MAXIMA13:5516:00DD 1 ### 11,045.00 (10.50) 9,885.28 9,885.28 15.93 16 6.70 7 8.12 8 16.41 GLO TV GLOBINHO SSX 10:4012:05D D 1 2,353.50 2,353.50 (11.50) 2,082.85 2,082.85 6.90 7 2.34 2 4.42 4 9.90 GLO VALE A PENA VER DE N 14:4515:55D D 1 ### 10,005.50 (10.50) 8,954.92 8,954.92 17.93 18 7.32 7 5.86 6 13.60 GLO VIDEO SHOW 13:5014:45D D 1 8,530.00 8,530.00 (10.50) 7,634.35 7,634.35 12.10 12 4.50 5 3.95 4 18.87 PREÇO TOTAL 122121110 ### ### 164 65 63 30.27 TOTAL TRP 712662275 TOTAL GRP 16291614532114 TT 15" (B/D)1221211 TT GERAL122121110 INITIAL

(20)

COLUMBIA TRISTAR FILMS OF BRAZIL

THE AMAZING SPIDER-MAN

RADIO

Formato

Desconto

CPM

Inserções

July'12

BUDGET 1 R$ BUDGET 2 R$

1

2

3

4

5

6 S

M

T

W

T

F

RIO DE JANEIRO

LAUNCH

Mix FM

Spot :30 - 06-19h - Monday-Friday

815 50%

408 72,142

5.6

45

15

15 18,338

16,320

16,403

FM O Dia

Spot :30 - 06-19h - Monday-Friday

1,080

45%

594 194,614

3.1

45

15

15 26,730

23,790

23,910

Total RJ

90 45,068

40,110

40,313

SÃO PAULO

Mix FM

Spot :30 - 06-19h - Monday-Friday

1,900

40%

1,140

107,566

10.6

45

15

15 51,300

45,657

45,888

Transcontinental FM

Spot :30 - 06-19h - Monday-Friday

1,160

50%

580 149,199

3.9

45

15

15 26,100

23,229

23,346

Total SP

90 77,400

68,886

69,234

TOTAL RÁDIO

0

60

60 122,467.50

108,996.08

109,547.18

326,580.00

Custo

(21)

COLUMBIA TRISTAR FILMS OF BRAZIL

THE AMAZING SPIDER-MAN

RADIO

Formato

Desconto

CPM

Inserções

July'12

BUDGET 1 R$ BUDGET 2 R$

8

9

10

11

12

13

14

15

16

17

18

19

20 S

M

T

W

T

F

S

M

T

W

T

F

RIO DE JANEIRO

SUSTAINING

Mix FM

Spot :30 - 06-19h - Monday-Friday

815 50%

408 72,142

6

75

15

10

10 30,563

27,201

27,338

FM O Dia

Spot :30 - 06-19h - Monday-Friday

1,080

45%

594 194,614

3

75

15

10

10 44,550

39,650

39,850

Total RJ

150 75,113

66,850

67,188

SÃO PAULO

Mix FM

Spot :30 - 06-19h - Monday-Friday

1,900

40%

1,140

107,566

11

75

15

10

10 85,500

76,095

76,480

Transcontinental FM

Spot :30 - 06-19h - Monday-Friday

1,160

50%

580 149,199

4

75

15

10

10 43,500

38,715

38,911

Total SP

150 129,000

114,810

115,391

TOTAL RÁDIO

0

60

0

40 204,112.50

181,660.13

182,578.63

Custo

(22)

GLOBO

TYPE OF PROGRAM

DETAILS

AVENTURAS DO DIDI

TELEVISION SERIE

The series consist of several different minutes scenes featuring comic adventures and situations with Didi Mocó, played by Renato Aragão.

TV GLOBINHO

CHILDREN ORIENTED SHOW

Aired everyday, except on Sundays, is a program featuring cartoons.

BIG BROTHER BRASIL

REALITY SHOW

CALDEIRAO DO HUCK

VARIETY SHOW

Its a Saturday afternoon show targeted at teenagers. It is the winner in its time-slot.

ESPORTE ESPETACULAR

SPORTS

Reports and competitions on Sunday mornings with the presentation of Glenda Kozlowski and Tande.

ESTRELAS

VARIETY SHOW

It is an interview show that each day chooses a Globo celebrity and show their lifes off stage.

MALHACAO

YOUNG ORIENTED SOAP OPERA

Is a Brazilian soap opera for the teenage audience.

NOVELA I

SOAP OPERA

This is the time-slot of the first soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is A Vida da Gente.

NOVELA II

SOAP OPERA

This is the time-slot of the second soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Aquele Beijo.

VALE A PENA VER DE NOVO

SOAP OPERA

Rerun of the most famous soap operas broadcasted by the channel. The current soap opera is Mulheres de Areia.

VIDEO SHOW

YOUNG ORIENTED NETWORK BACKSTAGES

VICTORIOUS

TELEVISION SERIE

HANNAH MONTANA

TELEVISION SERIE

TV XUXA

VARIETY SHOW

Presented by Xuxa Meneghel on Saturdays 14:45 pm, is a program designed for family, with musical acts, interviews, contests and more.

TURMA DA MÔNICA

CHILDREN ORIENTED SHOW

Cartoons created by Maurício de Souza.

CARAS DE PAU

COMEDY

TYPE OF PROGRAM

DETAILS

NOVELA REBELDE

SOAP OPERA

ESPORTE FANTÁSTICO

SPORTS

SÉRIE ESPECIAL

TELEVISION SERIE

SÉRIE VESPERTINA

TELEVISION SERIE

SBT

TYPE OF PROGRAM

DETAILS

Brazilian version of Big Brother reality show made by television producer Endemol. The program consists of the confinement of a variable

number of participants in a scenographic house, being watched by cameras 24 hours a day, with no connection to the outside world.

Its format is that of a daily "electronic magazine", where the network's backstages are shown, with on-set and behind-the-scenes footage on

Globo's series and soap operas including bloopers, interviews with the actors, directors and authors, funny segments with scenes from soaps,

and old videos from the network's archives.

Victorious is an American sitcom created by Dan Schneider for Nickelodeon. The series revolves around aspiring singer Tori Vega (portrayed

by Victoria Justice), a teenager who attends a performing arts high school called Hollywood Arts High School, after taking her older sister

Trina's (Daniella Monet) place in a showcase while getting into screwball situations on a daily basis.

Series juvenile appears on Saturdays. Milley Stewart is a girl aged 14 who moves to Malibu with her brother Jackson and father Robby, a

professional composer. His best friends are Lilly and Oliver. Milley lives a double life: during the day live all the excitement of a girl her age and

the night becomes the star of Hannah Montana, which hides the true identity of the public.

The program brings each Sunday, with six sketches a humorous takes on a theme of everyday life. Pedrão (Marcius Melhem) and Jorginho

(Leandro Hassum) bring issues such as party, gym, health, technology, fears, etc..

RECORD

Mexican novel of success among teenage audiences between 2004 and 2006, now in the Brazilian version. His protagonists sing and engage

in various stories.

Presented by Mylena Ciribelli and Claudia Reis, displays special articles on various sports, including interviews with sports personalities in

Brazil and abroad, striking images of athletes surpassing his own limitations and a complete coverage of the most important competitions.

CSI: Crime Scene Investigation is an American crime drama television series. The series follows Las Vegas criminalists (identified as "Crime

Scene Investigators" working for the Las Vegas Police Department instead of the actual title of "Crime Scene Analysts" and "Las Vegas

Metropolitan Police Department"). The series mixes deduction, gritty subject matter and character-driven drama.

Everybody Hates Chris is an American television comedy inspired by the teenage experiences of comedian Chris Rock in the neighborhood of

Bed-Stuy, Brooklyn in the district in New York. The series ran for four seasons and was aired in the United States between the years 2005 to

2009. His main cast consists of Terry Crews, Tichina Arnold, Tequan Richmond, Imani Hakim, Vincent Martella and Tyler James Williams, who

is in the lead role.

(23)

EasyMedia 3

GIOVANNI+DRAFTFCB LTDA.

RÁDIO RECALL

Ranking

Perfil

AS ABC 18-49

MM

HH

A

B

C

DE

IDADE 10-14

EMISSORA

IA%

IA#

AFIN%

PS%

GRJ - FM-TOTAL FM

20.48 1,072,948.44 110.37

56.77

43.23

3.56

32.58

54.14

9.72

6.27 GRJ - FM-FM O DIA 100.5

3.72 194,613.68

133.93

55.94

44.06

1.48

27.54

59.16

11.82

9.35 GRJ - FM-BEAT 98

2.41 126,297.35

137.94

56.72

43.28

1.82

29.73

59.24

9.21

11.45 GRJ - FM-93 FM

2.24 117,179.65

125.38

66.85

33.15

1.24

32.18

59.73

6.85

6.45 GRJ - FM-MELODIA

2.08 109,119.05

97.43

60.95

39.05

1.10

23.69

61.59

13.62

3.47 GRJ - FM-JB FM 99.9

1.86 97,540.04

105.82

48.80

51.20

5.62

45.80

44.90

3.68

0.65 GRJ - FM-MIX

1.38 72,141.73

133.94

51.46

48.54

8.09

39.48

45.17

7.26

16.99 GRJ - FM-NATIVA FM

1.21 63,330.62

96.40

59.46

40.54

1.92

23.52

60.77

13.79

4.03 GRJ - FM-SUPER RÁDIO TUPI

0.97 50,551.19

75.26

47.85

52.15

0.69

28.73

57.00

13.58

1.15 GRJ - FM-RÁDIO GLOBO

0.63 32,965.48

64.02

68.85

31.15

3.35

37.75

48.99

9.92

2.48 GRJ - FM-MPB FM 90.3

0.53 27,894.72

108.44

52.68

47.32

10.02

54.09

32.86

3.04

3.13 GRJ - FM-SULAMÉRICA PARADISO

0.50 26,261.93

122.92

52.87

47.13

14.66

46.25

33.95

5.13

2.44 GRJ - FM-107

0.36 18,658.07

94.31

52.92

47.08

5.44

16.51

56.22

21.83

33.97 GRJ - FM-BANDNEWS FM

0.33 17,392.67

110.24

34.65

65.35

17.71

49.49

31.89

0.91

0.75 GRJ - FM-TRANSAMÉRICA

0.26 13,798.83

144.28

41.30

58.70

5.68

41.58

46.40

6.34

6.47 GRJ - FM-CATEDRAL FM 106.7

0.26 13,500.81

77.49

72.36

27.64

1.95

41.24

53.07

3.74

0.92 GRJ - FM-102.9 RÁDIO DO VERÃO

0.21 10,822.85

159.10

33.83

66.17

14.56

37.63

46.92

0.89

1.27 GRJ - FM-CBN

0.20 10,387.47

80.59

44.18

55.82

16.45

52.82

26.49

4.24

0.29 GRJ - FM-COSTA VERDE FM

0.20 10,351.89

121.98

56.72

43.28

1.99

29.18

51.79

17.04

13.12 GRJ - FM-REDE ALELUIA

0.18 9,319.34

106.56

74.43

25.57

0.00

26.73

64.52

8.76

2.26 GRJ - FM-GOSPEL FM

0.18 9,222.73

122.06

67.33

32.67

4.79

29.86

57.52

7.83

7.93 GRJ - FM-FM 104.5

0.06 3,391.89

79.30

69.99

30.01

5.70

39.60

45.64

9.06

7.97 GRJ - FM-MEC FM

0.04 2,069.16

83.36

48.85

51.15

14.81

77.76

7.43

0.00

0.00 GRJ - FM-ROQUETE PINTO

0.01

485.13

82.48

36.45

63.55

4.21

48.40

47.39

0.00

0.00 Rio de Janeiro - Set/11 a Nov/11

(24)

Perfil

IDADE 15-19 IDADE 20-24 IDADE 25-29 IDADE 30-34 IDADE 35-39 IDADE 40-49 IDADE 50-59 IDADE 60+

PS%

7.79

9.09

10.51

9.03

10.49

18.41

15.50

12.91

15.01

16.28

18.77

10.47

9.76

11.77

5.58

3.01

18.53

18.24

14.31

10.26

11.57

8.28

4.88

2.47

5.29

9.89

10.45

14.02

11.70

20.66

12.61

8.94

2.87

5.79

8.47

9.64

9.82

23.69

19.35

16.88

1.39

5.06

5.59

6.59

13.43

27.22

26.05

14.01

23.55

13.90

12.38

8.77

8.75

10.26

4.82

0.56

3.01

4.32

7.10

8.33

11.68

27.38

19.50

14.65

0.88

1.80

5.49

4.38

8.09

23.44

27.87

26.89

1.49

2.44

3.42

4.63

7.86

16.30

25.27

36.12

0.89

4.20

15.14

9.22

11.02

18.23

20.86

17.31

3.30

6.46

10.91

7.91

17.29

23.52

19.99

8.18

20.56

20.10

7.85

8.74

1.91

4.15

2.30

0.42

0.21

2.76

6.73

12.09

12.49

26.29

24.35

14.33

13.69

13.32

16.45

11.71

13.40

11.61

5.14

8.22

1.20

1.91

1.70

8.65

5.91

23.11

17.49

39.10

7.04

17.99

20.59

10.14

15.23

16.00

9.30

2.44

0.45

0.58

6.45

3.23

17.82

16.56

25.29

29.32

12.89

10.20

16.61

10.06

7.34

18.23

8.30

3.25

6.23

6.15

4.44

9.68

15.17

22.07

17.28

16.74

5.32

13.55

13.30

10.03

12.00

16.65

4.97

16.25

1.29

8.18

2.31

10.33

8.69

17.84

36.37

7.02

0.00

1.54

0.72

7.04

35.82

16.63

38.26

9.05

12.63

4.73

1.98

0.00

16.25

6.53

48.83

(25)

EasyMedia 3

GIOVANNI+DRAFTFCB LTDA.

RÁDIO RECALL

Ranking

Perfil

AS ABC 15-49

MM

HH

A

B

C

DE

IDADE 10-14

EMISSORA

IA%

IA#

AFIN%

PS%

GSP - FM-TOTAL FM

18.44 1,821,310.15 114.49

53.94

46.06

5.89

40.98

45.34

7.79

6.70 GSP - FM-NATIVA FM

1.63 160,668.33

109.31

64.65

35.35

2.02

37.06

51.33

9.59

4.13 GSP - FM-TRANSCONTINENTAL

1.51 149,198.78

140.37

51.35

48.65

0.71

32.75

60.00

6.53

5.03 GSP - FM-TUPI FM

1.37 135,312.36

89.81

52.13

47.87

2.27

35.25

51.16

11.31

3.88 GSP - FM-BAND FM

1.35 133,441.83

123.74

62.52

37.48

4.10

39.89

47.76

8.26

7.56 GSP - FM-GAZETA FM

1.11 110,053.09

113.54

66.38

33.62

2.68

36.24

49.36

11.71

8.53 GSP - FM-MIX

1.09 107,565.66

121.41

51.05

48.95

5.44

40.80

46.33

7.43

18.89 GSP - FM-105 FM

1.05 104,144.41

134.09

42.41

57.59

1.86

35.85

50.58

11.70

6.84

0.99 97,560.18

125.95

67.16

32.84

1.05

37.21

56.59

5.15

6.24 GSP - FM-89 FM

0.82 81,375.93

121.03

51.37

48.63

9.10

48.55

36.55

5.80

19.96 GSP - FM-ALPHA FM

0.82 81,022.17

113.35

49.26

50.74

13.66

50.59

31.88

3.87

0.90 GSP - FM-KISS FM

0.69 68,612.36

145.86

25.02

74.98

9.43

58.58

30.09

1.90

3.49 GSP - FM-METROPOLITANA FM

0.65 64,618.99

130.52

52.33

47.67

5.38

45.65

42.12

6.85

11.05 GSP - FM-89.7 NOVA BRASIL

0.61 60,355.53

133.77

59.34

40.66

16.86

54.38

28.32

0.44

0.86 GSP - FM-JOVEM PAN FM

0.56 54,857.20

115.81

42.61

57.39

10.56

46.81

35.47

7.15

9.01 GSP - FM-ENERGIA 97

0.47 46,459.84

143.81

36.30

63.70

14.39

57.73

26.22

1.66

10.64 GSP - FM-ANTENA 1

0.46 45,244.68

93.04

55.41

44.59

14.60

51.76

29.15

4.50

2.20 GSP - FM-IMPRENSA

0.33 32,394.79

119.41

47.07

52.93

0.00

17.02

67.20

15.78

1.56 GSP - FM-GOSPEL FM

0.33 32,129.16

114.70

68.54

31.46

1.19

42.85

51.24

4.72

6.33 GSP - FM-TROPICAL

0.31 30,294.83

114.58

75.06

24.94

1.30

26.22

60.66

11.81

6.33 GSP - FM-CBN

0.24 23,778.44

77.12

41.31

58.69

21.76

57.30

18.79

2.15

1.40 GSP - FM-TRANSAMÉRICA

0.23 22,867.48

130.32

24.73

75.27

8.59

50.41

38.75

2.26

3.82 GSP - FM-MUSICAL FM

0.21 20,940.61

86.45

67.06

32.94

1.96

29.89

49.44

18.71

2.13 GSP - FM-BAND NEWS

0.19 19,101.85

91.51

36.93

63.07

14.78

52.72

31.02

1.48

1.48 GSP - FM-REDE ALELUIA

0.17 16,336.76

94.24

60.28

39.72

0.00

28.38

65.07

6.55

1.00 GSP - FM-RÁDIO DISNEY

0.13 12,533.18

98.67

70.78

29.22

6.22

48.14

44.25

1.40

40.13 GSP - FM-RÁDIO SULAMÉRICA TRÂNSITO

0.11 10,470.20

123.18

23.32

76.68

10.73

61.47

27.80

0.00

0.00 GSP - FM-MIT FM

0.10 9,883.08

153.73

35.35

64.65

26.05

51.96

21.99

0.00

0.99 GSP - FM-NOSSA RÁDIO

0.10 9,670.81

121.19

52.91

47.09

1.40

34.14

53.52

10.94

1.34 GSP - FM-RÁDIO BANDEIRANTES

0.09 8,558.02

69.86

37.67

62.33

14.02

52.09

28.02

5.87

1.52 GSP - FM-MUNDIAL FM

0.08 8,381.69

75.62

75.85

24.15

4.36

30.28

38.06

27.30

0.79 GSP - FM-ELDORADO BRASIL 3000

0.05 5,198.68

79.21

38.51

61.49

21.17

65.69

13.13

0.00

1.20 GSP - FM-REDE USP

0.03 2,542.45

88.55

23.12

76.88

21.57

38.20

40.23

0.00

0.00 GSP - FM-94.1 RÁDIO DO VERÃO

0.02 2,466.52

171.17

45.06

54.94

16.06

54.23

29.72

0.00

0.00 GSP - FM-RÁDIO ESTADÃO ESPN

0.02 2,385.07

111.74

18.97

81.03

31.84

47.72

20.44

0.00

5.21 GSP - FM-CULTURA FM

0.02 2,380.76

42.91

41.20

58.80

26.91

51.72

19.04

2.34

2.84 GSP - FM-TERRA FM

0.02 2,219.79

46.81

47.30

52.70

0.00

28.20

58.82

12.99

0.82 GSP - FM-SUPER RÁDIO TUPI

0.01

758.93

40.55

56.44

43.56

0.00

4.30

88.07

7.64

12.12 GSP - FM-SCALLA FM

0.00

41.50

2.85

27.57

72.43

54.63

19.80

6.21

19.35

0.00 GSP - FM-EXPRESSÃO FM

NA

São Paulo - Set/11 a Nov/11

Segunda a Sexta - 06h às 19h - Todos os locais

(26)

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IDADE 15-19 IDADE 20-24 IDADE 25-29 IDADE 30-34 IDADE 35-39 IDADE 40-49 IDADE 50-59 IDADE 60+