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ENTERING IN THE SOUTH AFRICAN MUSIC STREAMING MARKET – INTERNATIONALIZATION STRATEGY OF NMUSIC ALEXANDRE DAMASCENO DA SILVA POÇO 1472

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Figure 1  –  Issue Research Tree
Figure 2  –  South African Music Market (EURO Million). Source: PwC Media Outlook 2014 - 2018
Figure 4 - nMusic VRIO Framework
Figure 6  –  Diagram of the partnership Value Chain
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