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ESCOLA
PROCESSO
DE FORMULAÇÃO
DE ESTRATÉGIA
PRESSUPOSTOS CARACTERÍSTICA
do Design de Concepção
O processo de formação de estratégia é
conceitual e informal, avaliando forças e
fraquezas, oportunidades e ameaças
Prescritiva:
A estratégia deve ser
como um receituário,
passível de ser
repetidamente usado do Planejamento Formal
O processo de formulação de estratégia
dispõe de instrumentos formais e numéricos
seguindo um modelo de planejamento
do Posicionamento Analítico
O Processo de formação de estratégia é um
processo analítico que privilegia a análise da
estrutura da indústria na qual a firma atua
Empreendedora Visionário A estratégia da empresa é informal, baseada
no líder da empresa e na sua visão
Descritiva:
A estratégia não deve
ser uma receita, mas,
sim, auxiliar na
formação do julgamento
e da intuição
Cognitiva Mental A empresa elabora novas estratégias através
de novos conceitos e inovações radicais
de Aprendizagem Emergente A estratégia da empresa evolui em um
processo interativo de tentativa e erro
do Poder Negociação A estratégia da empresa é abertamente
influenciada por relações de poder
Cultural Coletivo A cultura da empresa influencia a sua forma
de ver o mundo e definir suas estratégias
Ambiental Reativo
O ambiente é determinante para a
estratégia da empresa através de
comportamentos isomórficos (pressões
institucionais)
de Configuração de Transformação Combina as características anteriores
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Mintzberg, Ahlstrand e Lampel (2000) Vasconcelos (2001)
PRESSUPOSTOS
ESCOLA DIMENSÃO
do Design
INTENCIONAL Estratégia como um padrão de ação
deliberado intencional e racional do Planejamento
do Posicionamento
Empreendedora
de INOVAÇÃO Estratégia como a busca interativa
de inovação, criação e originalidade Cognitiva
de Aprendizagem
do Poder
de CONTEXTO SOCIAL
Estratégia como um processo
de adaptação a fatores humanos,
sociais e contextuais Cultural
Ambiental
C'
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COMPRADORES FORNECEDORES
SUBSTITUTOS
Ameaça de
novos entrantes
Poder de negociação
dos clientes Poder de negociação
dos fornecedores
Ameaça de produtos
ou serviços substitutos CONCORRENTES
NA INDÚSTRIA
Rivalidade entre
as empresas
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