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1 INTRODUCTION
1.1 Introduction
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1.2 Purpose
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1.3 Academic Relevance
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1.4 Empirical Relevance
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1.5 Problem Statement
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1.6 Research Questions
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1.7 Outline of the Thesis
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2.1 Introduction
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2.2 Corporate Social Responsibility: The Origin of a Concept
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2.4.1 The Prevailing Concept
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3.1 Introduction
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4 METHODOLOGY
4.1. Introduction
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4.3 Statistical Treatment
4.3.1 Sample Characterization
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4.3.5 Organizational CSR Orientation – Organizational Performance
Correlation
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4.4 Conclusion
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5 FINDINGS
5.1 Introduction
1 ' 31 4 C D 9 3 3' 3 7 9 # 3 ' D EC 31
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1 # 9 7 D 1 4 ) 9 $
5.2 Demographics of the Organizations
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3 # ' 3 : ' 3 3 . -CB/Y
3 ./ .,C-<Y
9 9 5 .- BC,>Y
' 9 5 , .CA=Y
9 C # 9 7 41 3: . -CB/Y
F ' 9 # 9 9 6 - -C--Y
5 C 3 E 9 # . -CB/Y
3 9 ' 3 3 ' = <C>/Y
' 3 3 9 5 ' 76 .- BC,>Y
'' 3 9 : '' 3 ' , .CA=Y
1 3 3 ' 4 9 3 / ,C?AY
1 6 < /C?-Y
) 3 B AC//Y
2 ' / ,C?AY
4 9 9 5 = <C>/Y
' 1 9 ' 1 . -CB/Y
[ = <C>/Y
' .-A .--C--Y
1 4' D 9 D # ) 3 4 7 1 ' 7 7 8
D 1 1 9 7 # 9 9 '' 4 C D 5 24 3 9 1 ) 1
L # 1 4' IA=YJ 1 9 3 # .- =- '' 1 D
5' =:,$ 7 8 ' 7 3 1 4' 4 6 ) '6 9 5 9C D 1 4 E
D 1 1 .- .B 6 I,?YJ 9 ,- ,B 6 I,/YJ$
1 5 # 4' 6 ' ) '6 9 5 9C 1 '# # 1 7 8 1 ) 7
>=
'6 / # 1 7 8 I/YJ 4 9 9 4 9 9 4 C ./
I.,YJ 9 ' 7 9 31 E 4 5' 4' 6 D E7 4$ 1 ) G 6
# 1 4' IA=YJ 4 9 1 $
1 4' C 71'6 <-Y 4 9 # ' ' 3 9 # 1 3 D 1
1 3 4 6 9 '6 = 7 8 4 5' 1 9 3 ' 4 5 ' 6 4 C D1 31
3 7 D 1 5 C ) 9 9 1 H I,--=J 24 3 C D1 1 6 1
7 'D 6 4 5' 1 1 ) # 9 4 ) 9
# 1 7 ' 4 5' 3$ 1 3 '9 1 7 1
31 ' 1 4 9 3' 1 # $
?87 4 > &3
! ! 1 , '' . -CB/Y
, .- '' .- BC,>Y
.- =- '' B, A=C.BY
1 =- '' , .CA=Y
[ / ,C?AY
' .-A .--C--Y
4 -:B 6 .= ./CABY
.-:.B 6 ,B ,>CA=Y
,-:,B 6 ,= ,/C.=Y
/-:/B 6 ./ .,C-<Y
<-:<B 6 ., ..C..Y
=- 6 .< .,CB>Y
' .-A .--C--Y
! & =- ' /, ,BC>/Y
=.:.-- ,. .BC<<Y
.-.:.=- ,> ,<C-?Y
.=.:,-- ., ..C..Y
1 ,-- .> .<CA.Y
[ . -CB/Y
>>
?8< 4 > &3 : ! %;
D &
9 4 9 4 / ,C?AY
4' 6 [; E7 4 4 5'
./ .,C-<Y
B, A=C.BY
' .-A .--C--Y
D # ! %
3
<, /ACABY
>> >.C..Y
' .-A .--C--Y
3 4 &! 3
& M
= <C>/Y
.-- B,C=BY
[ / ,C?AY
' .-A .--C--Y
5.3 Demographics of the Respondents
1 7 # 1 4 9 ) 7 <, 6 I \.-CA,JC 4 9
5' =:<$ 1 G 6 # 4 9 33 4 44 I//C>YJ 99' I<,C.YJ
7 G 5 4 C 9 1 1 6 1 ) 4 1 4 3 ) 7 8
) 7 ., 6 I \BC//J$ 71'6 1 '# I<=C/YJ # 4 9 1 9
E 7[ ' 9 4 $ 3 4 ' 1 L # 1 4'
I?,YJC ' ) 7 '6 L D I,AYJC 9 ) 1 '# # 1 4' 1
>?
?8= & % &3
. E & 9 !" /> //C//Y
3!" <= <.C>>Y
,> ,<C-?Y
! 6 )
3 & = 6 ' // /-C==Y
>:.- 6 /. ,AC?-Y
..:.= 6 .- BC,>Y
.>:,- 6 ., ..C..Y
,. 6 .? .=C?<Y
! 6 )
3 & ..CA= BC//
# ) N E %
& <A <<C<<Y
=A =/C?-Y
/= 6 '9
6 7 /, ,BC>/Y
/>:<= 6 '9 /. ,AC?-Y
<>:== 6 '9 ,> ,<C-?Y
'9 1 ==
6 ./ .,C-<Y
<,C,A .-CA,
( % ' ?? ?.C/-Y
' /- ,?C?AY
%! 3 7 . -CB/Y
3 9 6 7 .. .-C.BY
# '
< /C?-Y
31 ' 7 .. .-C.BY
F 71 7 == =-CB/Y
7 ,, ,-C/?Y
>A
5.4 Cluster Analysis
; 1 1 # : ' 1 9 # C 5 3 ) 9 1 1 D
D 9 3 3' 3 D 1 1 4' C 4 7 9 ## 4 4 3 ) #
0 9 9 3' 3 ' ) D I 5' <:? ' '
?8? ! 3 !
!
# 3 &
"
! ! . =/ =,C<AY
, <A <?C=,Y
% .-.
# ?
1 3' 5 1 4 ) '6 9 ) 9 9 7 5 1 3' 3 C D 1 =/
7 8 3 4 7 1 9 ) D 3' I=,YJ 9 <A 3 4 7 1
3' 3 ' ) D 3' I<AYJ 4 9 5' =:=$ 1 4 ) 9 7 )
9 # 1 _ 2 1 9 5 ) 9C 1 7 ' 9 ' 1 4 ' 3 6
1 5 9[ D 4 4 3 ) # C 7 1 1 5 9 ) 4 9
1 7 ) 9 # 1 2 9 1 D ) 1 4 ) 9 $ 1 ' 71 '6
' 7 5 # 4 1 1 1 9 ) D 4 3 ''6 3 D 1
1 ' # 1 96 56 C 9 ') I,-->JC #' 3 7 3 '
4 3 4 # 3 9 4 # 3 # ) C 9 3 '9 5 #' 3
1 7 D 7 41 7 ) 1 4 3 # 3 ' 4 5 ' 6 9 1 5 # 1
) ' C 1 3 9 5 1 ) # # 3 1 ) # 7 8 I 5 '$ ,--=J
4'6 # 4 7 8 7 7 4 5' 4 3 3
I ' 5 '$C .BBAC 3; '' 9 7 'C ,---J$ 1 4 # 1 3' 3
>B
! =* ! "
5' =:> ) ' 1 1 9 ## 3 5 D 5 1 3' : ' 9
4 ' 3 # 1 7 8 3 D 1 1 4 4 3 ) # $ ' .
7 8 1 ) ' 7 5 # 3 3 9 9 4 I,.YC ) #
3 4 9 # '6 4' 6 D E7 4J 1 ' , 7 8 I?YJ$ '
,< 7 8 I<=YJ 1 9 L 9 4 ' 3 9 # 1 3 C
7 .= 1 3' 3 L 9 I/.YJ$ ' C '6 = 7 8 1 4'
4 5' 1 9 4 C < # D1 31 5 ' 7 7 ' .$
' .
' , -C,.
-C/<
:-C/A
?-?8@ 6 # % " & . % " & .
! !
! 9 ! 7
! " ! "
D &
9 4 9
4 . .CBY . ,CBY
4' 6 [; E7 4
4 5' .- .ACBY , <C,Y
<, ?BC/Y <= B/CAY
D
# ! %
3
,< <=C/Y .= /.C/Y
,B =<C?Y // >ACAY
3
4 &! 3
& M
< ?C?Y . ,C,Y
<A B,C/Y <= B?CAY
' 3 ' ) D 7 8 33 46 5 1 1 ' D 9 1 71 2
1 1 ) 5' 5 ) ' C 7 8 ' 7 9 5 # 4' 6
I 5' =:?J$ 1 3 5 24' 9 56 1 # 3 1 6 7 7 8 6 5
3' 9 3 3 '# 4 '6 D 1 1 1 : 3 3 5G 3 ) 9 '6
' 99 ' 7: 5 ' 6 76 I 97 '$C
,--AJ$ 1 1 1 9C 33 # 3' 3 ' ) D 7 8 1 1 ) 1
1 71 3 C '9 7 9 7 5 # 4' 6 3 5 24' 9 56 1
3 4 ) 9) 7 9[ 7 9 7 1 '' D 9 1 7 8 7 D
9 5 3 D '' 5' 1 9 1 E 9 '' D ) 9
?.
?8C 6 # % " & . % " & .
! !
! 9 ! 7
! " ! "
! ! 1 , '' - - . ,C.Y
, .- ''
> ..C/Y < AC/Y
.- =- ''
<> A>CAY <- A/C/Y 1 =- ''
- - , <C,Y
[ . .CBY . ,C.Y
' =/ .--Y <A .--Y
4
-:B 6 ? ./C,Y A .>C?Y
.-:.B 6 .B /=CAY A .>C?Y
,-:,B 6 ., ,,C>Y .. ,,CBY
/-:/B 6 > ..C/Y ? .<C>Y
<-:<B 6 < ?C=Y ? .<C>Y
=- 6 = BC<Y ? .<C>Y
' =/ .--Y <A .--Y
!
& =- ' .? /,C.Y .= /.CBY
=.:.-- B .?C-Y .. ,/C<Y
.-.:.=- .< ,>C<Y A .?C-Y
.=.:,-- ? ./C,Y < AC=Y
1 ,--[ > -..C/Y -B . .BC.Y -C.Y
' =/ .--Y <A .--Y
5.5
Cluster Positioning-Organizational Performance Correlation
; 1 1 5G 3 ) # 5 7 7 ' 71 1 99 3 ' 5 D 3' H
4 D 1 @ 8 9 H H I,---J 9 ' 9 9 3 # 7 8 '
4 # 3 C 4 H 3 ' 3 ## 3 D 9 4 ) 3 '
