11Abstract
Abstract
13Abstract
Content
Introduction
So the thesis itself is written in a personal way and describes the work done by me and my developers. This means that any information shared here in the book can be used as marketing and promotional materials.
Introduction
In the process part of the book, which is written as a journal, I demonstrate the process, my technical goals with the app, and how it develops visually. My hope for this thesis is that it can help others who decide to enter the path of application development.
Aims and objectives
While creating this application, I often break the rules of UX and UI design, I experiment and challenge technical opportunities. The reason for that is my firm position that the evolution of application development is inevitable and all the rules we have today will become obsolete and irrelevant tomorrow.
23pictures of the app
- Questions
- Inspiration
- Personal interest in kids fashion Development of illustration style
- Paper doll history
They need visibility, to promote their values and of course, at the end of the day, to sell. The primary users of the app are parents who are interested in design and fashion, but also share concerns about the future of our planet.
43AMERICAN ADVERTISING PAPER DOLLHOUSE FOR
Slow fashion
And as responsible citizens of the world, we strive to take the necessary actions to preserve the planet that has been so generous to us. In a blog post by Madeleine Hill published in 2018, the following definition is given: “Slow fashion is an awareness and approach to fashion that considers the processes and resources required to make clothing, particularly focusing on sustainability . It involves buying better quality clothing that will last longer and value the fair treatment of people, animals and the planet.”
Emphasizing the craftsmanship of the designer, seamstress and all creatives involved in the production process of garments. Since I started shopping for children's clothing and was introduced to the Slow Fashion movement, I've drastically reduced my consumption of mass market clothing. I want to promote 'green' and sustainable brands that share the same philosophy with me and create for the sake of art, not for profit.
Foundation
At the time of extreme digitalization, mobile applications are popping up daily, and in such abundance that any ordinary mobile user will be surprised. There are apps for almost everything: to take control of our finances, to help us book trips, to pay for our train tickets, to write down our ideas, to book childcare time, to make doctor's appointments, to sending money overseas,. And because there are so many apps, it seems that there is no job easier than creating an app, both designing and coding one.
As with any other project, it is necessary to prepare by researching the question, conducting thorough research on the matter and coming to our own conclusions and ideas that will help on the difficult path to the desired result.
Creating a mobile application
- Creating a brand out of the app
- Creating logo, icons and choosing colors
- Creating a team. Producing an app
- When design and technical possibilities collide
The desire to break the existing graphic design rules and create my own helped me make the choices for the visuals of the logo, colors and icons. Small businesses have no desire to pretend to be something they are not, and take pride in the product they make - they want to bring it to market with integrity, care and openness.” When creating a logo for the app, I wanted to make it visually appealing, yet stylish; displaying the atmosphere of the application, but not overloaded with information.
However, I couldn't overlook this issue as in my case the logo or icon of the app is the first thing you see while choosing whether to download the app or not. One of the things that differentiates this "dress up a doll" application from others that already exist is the illustration style. 9 years ago I was an English teacher for an IT team and 5 years ago I got in touch with one of the developers through Instagram.
We had open discussions and established clear roles, with the agreement that honesty is the best policy and we all work towards the same goal - the success of the app. And besides being the app designer, art director, and promoter, I also realized that I'm an app maker.
Marketing a mobile app. Instagram marketing
We have chosen to open an IG account @dressupp_app even before the official launch day of the app because it has a lot to tell people about the process, about the philosophy behind the app. We want our potential users to be with us on this journey, we want to listen to feedback and make changes for the better along the way. In the case of DressUpp, it is an application that requires constant updates (adding new illustrated clothes), more functions can be added to the application, whether we are talking about B2C or B2B.
Freemium: Makes the app free, but with a certain limit on usage time, features, storage space, and more. Customers can try using the app and if they like it, they will be willing to pay to unlock all the features. In-App Purchases: Users get the app for free, but will be offered to purchase new features (or music or tools) while using the app.
Paid and paid: users pay for the app, but there may still be in-app purchase options, or they go paymium and get it all.
Price formation
Advertisements: placing a banner or a commercial video in your application can build a stable income, but the danger is to spoil all user experience. DressUp is a socially responsible app: we teach people about slow fashion and the real cost of clothes, we also decided to donate 5 percent of the revenue to African Education organization. We have to factor this into the price of the app, as well as the commission that Apple Store and Google Store charge for selling an app on their platforms.
But so far we have decided to go with the paid app option by selling the app to customers at a fixed price and we have also added more features that they can purchase later. This option will give us an initial amount to work with and an incentive to further develop the application and thus maintain the interest of users. Our goal is to make customers happy and promote our app through comments, ratings and the "good new word of Instagram".
Marketing of the first version of DressUp app, which is expected to be released in May 2020, is mainly aimed at individual users. We want to show our potential customers the benefits of using the application: no more screenshot collages, to have a beautiful IG image in the feed, to find new contacts by seeing how others use the same application in their feeds, and last but not least, to be socially responsible and contribute to humanitarian projects.
B2C and B2B
The first version will also be used as a demonstration of capabilities for version 2, where companies (fashion companies) are targeted. For that, we need to show them the legitimate statistics: how many people use the app and how many share photos on their IG. For those statistics, we also need to create a technical function to count how many people clicked the "shop" button and actually went to the brand's online store after viewing a garment in our app.
Process diary
Process diary
735.1 To do list for the first version
Work progress. Obstacles on the way
The most frustrating part of the whole process is working with Apple's development program. Unfortunately, I had thought that working with it would be as easy as using an iPhone, but what should have been an easy 15 minute registration and 100 euros a year ended up being an ordeal of several months. So now that we've decided that we're opening a separate company for the app, the process is smoother.
However, at the time of writing this thesis, we are still in the middle of enrollment. The app is written in a language used on both Android phones and iPhones, but we've tested it on Androids so far. Despite almost daily work on the application, the process description is narrowed down to weeks and months.
Diary
Even after they read the description of the app and download it, there is still no guarantee that they will be happy with the choice they have made. The introduction of the application is important, i.e. the instructions, how to use the application and what else. I find it useful to write a plan for the meeting, including all the issues we need to discuss, technical, design or business.
Even though we communicate every day with little issues here and there via Viber and WhatsApp, we still have to have weekly meetings. We want to feel like we have a deadline from meeting to meeting, we also need to solve the bigger questions that keep coming up. It's important not to underestimate the value of personal contact (a video call is, but still feels more personal than a text or an email), the support we feel from each other is so vital.
Looks like we need to either create a separate company for the app, or find another way to upload the app to the Apple store. But there is enough work to do: prepare IG strategy and jobs, call Concordia - an organization that helps with the establishment of a company.
Result
Conclusion
1077.1 What I learned
What the future holds
Ways to Determine the Best Pricing Model for Your App https://www.entrepreneur.com/article/276897.
Literature
Thank You
Jonas, Anna, Mikael
Olya and Igor
Anders
Alfred
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