In order for the launch of the campaign at Oy High Peak Finland Ltd. complete success, the graphic designer should make all the fitness campaign concept materials look professional. High Peak needs to market the product concept to its customers so that customers understand the simplicity of the campaign.
HISTORY
COMPANY TODAY
HIGH PEAK PROCESSES
The products are mainly handled at the High Peak office and warehouse in Tampere, where the final quality control is done. High Peak began to expand its expertise into many other fields besides giveaway products.
CAPACITY TO WORK
FINNISH LAW 1383/2001
CAPACITY TO WORK ACTIVITIES
Collectively changing the company's work environment will show results and contribute to the company's success. Every employee has a certain role in the company and if one person suffers from any health problem, it affects every employee.
MOTIVATION
MOTIVATIONAL MODEL
Capacity to work activities must be carefully planned in every company so that they serve the actual purpose of enhancing employees' abilities to do their jobs better. Therefore, every company must be aware of the work capacity of its employees.
TYPES OF MOTIVATION
MOTIVATIONAL THEORIES
Esteem needs include the need for attention, recognition, self-esteem, achievement, autonomy, and status. According to McClelland, every person wants to succeed in life, to achieve something great, and the need to do so motivates him.
COMMUNICATION
AFTER METHOD
The second-person frame means that the questioner must try to think about the whole topic from the other person's point of view. Requested information only means that the person communicating needs to ask what the other person wants to know.
INTERACTIVE CONVERSATION
MARKETING RESEARCH
QUALITATIVE RESEARCH
The qualitative research consists of two distinctive parts: data collection and data analysis. The above steps provide a clear and structured way to begin and end the analysis of all data collected during the qualitative research conducted.
OPEN-ENDED QUESTIONS
Use the coding process to generate a description of the environment or people, as well as categories or themes for analysis. Step 1 of organizing and preparing data for analysis involves transcribing the interviews conducted in this thesis. The second step is about organizing all the collected data and capturing the overall information and meaning of the collected data.
In research such as this, where respondents' opinions, beliefs or judgments are important; Open-ended questions yield the best kind of answers (Gillham 2000, 5.). The respondent will give his thoughts and feelings; but mainly the control of the conversation is with the respondent. Each seller has their own customers, so they know best which companies are useful and present a good introduction of High Peak customers.
BACKGROUND INFORMATION
- DORANOVA OY
- MILLOG OY
- FORSSA PRINT
- GO-GO FITNESS CENTER
The company is a client of High Peak, but also acts as a consultancy for High Peak. In order to promote the working ability of the workers in the dark autumn, D-vitamin bottles were given to everyone. An employee can purchase the fitness vouchers cheaper and the company pays part of the costs (Mattila 2011.).
The second interviewee was Tiina Rintala at Millog Oy, who is an assistant in the company and the interview took place on 11 November 2011. Forssa Print has taken several measures to focus on the employees' physical well-being in the company. Finally, Forssa Print carries out health checks and vaccinations for employees through the occupational health clinic.
PREVIOUS EXPERIENCES OF FITNESS CAMPAIGNS
MILLOG OY
Millog Oy also used various products to motivate the employees, such as Nordic walking poles and heart rate monitors (Rintala 2011.).
SEPPO HOFFRÉN KONSULTTITOIMISTO
The campaign was not carefully monitored; everyone kept track of their achievements on an Excel spreadsheet. After the second five weeks, participants achieved 443 activities, which averages about 18 activities per participant, a weekly average of 4.4 activities. Unfortunately, during the campaign, the interest of some participants decreased and at the end of the campaign, only 21 participants turned in their Excel spreadsheet.
There were a total of 363 activities, which on average meant approximately 17 per participant, a weekly average of 3.4 activities (Matis 2011.).
LAUNCHING OF THE PRODUCT CONCEPT
- DORANOVA OY
- MILLOG OY
- FORSSA PRINT
- GO-GO FITNESS CENTER
If the company were to launch a fitness campaign at Doranova Oy, Perttu suggested that a good amount of fitness level groups in the campaign would be from three to four. To launch a successful fitness campaign and get the employees to participate in the campaign, the campaign must be well planned. The announcement about the campaign should be clear, so that the employees will not be confused about the facts.
The gifts employees receive must be interesting enough to actually encourage employees to participate in the campaign. At Forssa Print, they plan to reward the employees who have participated the most at the end of the campaign. The campaign could be broken down into three levels of fitness groups: Beginner, Intermediate, and High Level.
PRODUCTS AS MOTIVATORS
- DORANOVA OY
- MILLOG OY
- FORSSA PRINT
- GO-GO FITNESS CENTER
30 Motivation for fitness must be ongoing throughout the campaign so that employees are interested in continuing. A good way to motivate employees is to have incentive products that get more expensive with each level of achievement. In order to motivate people to exercise and really get more fit, product gifts should be given to employees at least once a month.
The products should be part of the campaign because they will inspire the employees to work and if a person achieves the goals they are rewarded for the success. This is impossible for companies to give to employees as no one can consistently guide each individual through a fitness campaign. Ultimately the gift should be something valuable and truly rewarding so that employees who have achieved the goals and completed the campaign feel good about their achievement.
STRUCTURE
Finally, the launch of the campaign will depend on the size of the company and how and where the employees work. The start of the campaign will require the company to be active at the beginning of the campaign, so that every employee is familiar with the campaign and its operation. Finally, the third question is that the employee begins to think about what he really wants to achieve during the campaign.
The campaign should aim to change the lifestyle of the employees not just to make them train for the campaign. To make the campaign successful, company starting the campaign must give all this information to the employees. The employees will benefit more from the company, which will make them happier, and in this way, the company benefits from the campaign in the long run.
LAUNCHING OF THE CONCEPT
EXCEL TABLE
The company name may appear at the top to indicate the company launching the campaign. This information shows whose company has received Excel and what the goals of that particular participant are. The table will calculate the total number of hours worked per week and over the five-year period, it will also show how many hours the employee must work in order to reach the goal.
All the employees can enter their activities and the number of hours they worked per day to the table. As Table 2 shows, the equations calculate the weekly workout hours to the Total row and show how many hours are missing. This person X would receive a product gift from the company they work for as a reward for their hard work.
BOOKLET
POSTER
This type of poster is easy for the company to use but requires more from the employees as they have to keep track of their achievements before writing it on the poster. As shown in Table 3, every person achieved their goal and even two went beyond the campaign goals, this would mean that each person would receive a product gift chosen from the product package by the management of the company that bought the concept of fitness campaign. The campaign launch poster format would require either an all-staff meeting about the campaign or perhaps another poster next to the list of campaign accomplishments.
At the meeting someone can introduce the campaign and how it will be developed in the company, this way people can ask questions about it before the start and be more aware of the whole concept. The downside of information given at the meeting is that not all people may be present at the meeting, which would leave them unaware of the campaign. The poster would be better in the sense that it would present all the necessary information so that employees could participate in the campaign and the information could be displayed a few weeks before the start of the campaign so that everyone has time to be informed about the campaign.
PRODUCTS
PRODUCT CATEGORIES
Camelbak brand is well known for their high quality products and High Peak sells them to the customers as customized products. In conclusion, it can be stated that Oy High Peak Finland Ltd. should launch a fitness campaign as it is a concept that is needed in companies. It can be stated that many of the companies with previous experience of a fitness campaign lacked certain qualities that could make the campaigns better.
High Peak can offer the whole concept with all the qualities, so that the campaigns are as successful as possible. The concept includes product gifts offered by High Peak, which will be selected by customers from a product catalog; also High Peak will provide information, guidance on how to make the campaign a success and finally the following excel spreadsheet, brochure or poster. The concept should be advertised to High Peak's customers through various channels, such as mass e-mail, the next catalog, the High Peak website and possibly through the mail.
High Peak employees will need to be on hand to provide additional information about the campaign. During the process of launching the concept to the customers, High Peak employees should highlight how companies can get tax relief from this type of fitness campaign, which can benefit their employees.
