The aim of the thesis is to design a website for the marketing of a small business in home care. The objectives are to facilitate the sale of the services and products of the company online and to provide support information to potential customers. The purpose of this project is to establish a website for marketing the services of the company.
A mission statement is based on a goal or ethic, and it shapes the company's identity. Vision and mission statements are also a tool to keep employees engaged and motivated in the company's strategic planning process. Its role is to ensure the customer that the company's services represent them best.
It is a part of the company's brand strategy, which must be created only after the company's brand strategy has been developed. Therefore, the logo comes last, after the brand strategy, goals and values of the company.
5 Aims and goals of the project
According to a Google survey, 61% of visitors return to Google if a site doesn't have a mobile site or isn't optimized for smartphones and find other sites that can be read on their mobile devices. The benefits of a mobile version of a website are consistent branding that provides a look and feel for a business, faster page loads and an improved user experience, as mobile websites are designed to work and look better on mobile devices. The disadvantages of such mobile versions of websites are that they have a more complex design, require more content management, and do not offer the best web browsing experience (Bowers 2013).
6 Implementation of the website
- Design
- Search Engine Optimization (SEO)
- Content Management
- Search Engine Marketing (SEM)
The company's dominant color should be chosen taking into account the complexity of color psychology and in accordance with differences in cultures, situations and industry (Kramer, 2012b). Search engine optimization is optimization of the content inside the website, and not marketing outside the website. One of the criteria for having good search engine optimization (SEO) is that every website must meet HTML standards.
Validity of web documents in HTML is checked by the website validator. Permalinks are keywords separated by a dash in a page's URL, very important for the search engine optimization (SEO) of each page. It is easier for Google and other search engines to direct more visitors to websites that have keywords embedded in the page name.
There should only be one H1 Heading Titles tag per page in the body of the page. It is used for pictures. should be used with care and should support the keywords used to optimize the page. To make it easier for visitors to navigate the site, all menus should be at the top of the page.
Sub-menus that remain visible in a section of the website can be used, as well as drop-down menus if many menus are required (Kramer, 2013d.). One of the most important criteria for a website established by Google to be interesting and thus attract more traffic to the website is that the website is rich in content. If a site has created content-rich pages with 300 words per page, Google finds it attractive and drives more traffic to the site.
It's all about how to promote content within the site and drive traffic to the site.
7 Ethical considerations
Outcomes
The company's mission and vision form the brand identity and codify the principles the company stands for and what it is all about. And it can be expressed in fifteen seconds or less (Pinskey, 1997): Local, human, small, a little different, yet very common. The logo was carefully chosen based on the brand of the company as it was founded and after consultation with my friends, some existing customers and a company.
The dominant color of the company was chosen in accordance with the company's brand and consideration of the complexity of color psychology. The dominant color of the brand is light green, and it is combined with red and white. On each image there is an "Alt text" chosen in accordance with the brand and mission that the company stands for.
In this case, the location of the company, what it offers, the cost of the services and information about the company, with contact details for further information and online ordering of the service. On the services page, first in the submenu is a subscription form for a free evaluation of a plan for the required service. On each service page there is a statement clarifying the legal limitations of the services provided, in this case the company does not offer services that require a nursing degree.
The page to which the keyword phrase is linked is also optimized for that phrase (SiteNinja, Content Management System “CMS”, 2013).
Discussions and conclusions
It represents the idea that in order to achieve health and well-being, it promotes the need for an overall balance between the three aspects of life. Every aspect of life makes up a side of the triangle and there are mental health, physical health, social health (Jeanty. For the writer of this thesis, as the creator and owner of an ethical home care business, the components of the business triangle that encompass the company's mission are: promotion health, primary care and home care in the community (Gottlieb et al. 2013).
The role of color in science, humanity and health has been explored and theories developed by researchers, practitioners, allied health and social care professionals, alternative and complementary therapists (Applied. arts&health, 2012). Researchers have found that green color is perceived by many people with healing energy, and is associated with refreshing the mind and recovery. It had to be as short as possible and to do this in Finnish, which is not my native language, was a challenge.
Videos played no role in the Website Optimization because no videos had been uploaded to the website at the time of writing the thesis. At the time of writing this thesis, there were no testimonial and blog page on the website. My website does not use keywords in the URL of the page, which means that I am most likely missing out on potential traffic from Google and other search engines (Kramer, 2013).
To promote my website, I have created a free account on one of the many free tools that can be found on the Internet (Kramer, 2011). To validate my website, I went to the W3C Markup Validation Service for further checking of my website.
10 References
BizBeFound (2013) The Importance of Marketing Your Business Online Available at http://www.bizbefound.com/the-importance-of-marketing-your- business-online/ Accessed 29/04/2013. Bowers.,T (2013), Don't put off making your website mobile friendly, available at http://www.techrepublic.com/blog/tech-manager/dont-put-off-making -your-web-site-mobile-friendly/8223, Accessed 3/5/2013. BusinessDictionary(2013) Search Engine Marketing (SEM) Available at http://www.businessdictionary.com/definition/search-engine-marketing- SEM.html Accessed 05/05/2013.
Conversioniq.com (2012), Smarter Website Optimization Strategies, Websites Are Sales, Not Marketing, Available at http://www.conversioniq.com/website- optimization/websites-are-sales-not- marketing/ Accessed on 28.4.2013. ElevateMindz, (2013) The Importance of a Website to a Business available at http://lifeloveandmusic.net/the-importance-of-a-website-to-a-business/. 2013), Nursing Leadership, Strengths-Based Nursing Leadership Principles for Strengths-Based Nursing: A New Paradigm for Nursing and Health Care for the 21st Century Available at http://www.longwoods.com/content/ 2272.2 Accessed. . Greenwood, N., (2011), Website, Third Party Apps, Social Media and Marketing Tips, How to Add a Facebook Like Button to Your Website, Available at http://www.site-ninja .com/article/173- how-to-add-a-facebook-like-button-to-your-website, Accessed 16.4.2013.
Strategy > The Purpose of Mission and Vision Statements in Strategic Planning Available at http://smallbusiness.chron.com/purpose-mission-vision-. Johnson, A.,G., Google Custom Search, Contacto Magazine, Business News, Why a Website Matters to Your Business , Available at. IWEBBS Business Solutions, Inc (2010), The Role of Web Sites in Today's World, available at http://www.iwebbs.com/blog/toronto-web-designing/.
Kramer, M., 2013, Best Business Practice, Responsive Design, Website Optimization Tips Planning a Website -The 5 most important tips for planning a website available at http://www.site-ninja.com/article/246- planning - a-website-the-5-most-important-tips-when-planning-a-website, Accessed 11.4. Kramer,M.2012, CMS website design, website tips, website color schemes - which colors are right for your website?, available at http://www.site-. ninja.com/article/243-website-color-schemes-what-colors-are-right-for-your- website, Accessed Kramer, M., Validate your website for current standards , Why it is important to validate your website. 2013), Responsive Design, Featured Articles - Website, Responsive Design makes your website mobile-friendly at. Available at http://www.site-ninja.com/article/242-how-do-i-get-my-site-on-google-success-using-the-campaign-approach, Accessed Kramer, M. 2010 ) Website Tips, Search Engine Optimization Tips, Social Media and Marketing, Website Optimization Tips, What is Google Base. Logo design, what role does your logo play in your branding strategy. http://marketing.about.com/cs/brandmktg/a/branding_logo.htm.
Michael Kramer, M., 2013, Responsive Design Featured Articles - Homepage Available at http://www.site-ninja.com/article/245-responsive-design-makes- your-website-mobile-friendly. 2013). The Importance of Having a Unique Selling Proposition (available at http://www.ruddyortiz.com/the-importance-of-having-a-unique-selling-proposition/ accessed 24/2011), The Importance of an Effective Website Available at http:// www.techwyse.com/blog/internet-marketing/importance-of-an-effect-website/ Accessed 4/29/2013.
