The purpose of this thesis is to present and analyze the presence of social media in people's lives and their usefulness in the field of politics. In addition, the historical overview of the global web explains conditions that serve to better understand the social media presented in this chapter. The next part of the thesis deals with the relationship between people and communication and analyzes the impact that social media can have on people.
In addition, the last part refers to political communication and thus political marketing, which are analyzed in the light of social media. Although political marketing in Europe is still in its infancy, through this chapter we will understand the relationship between political marketing and political communication. In addition, the necessary definitions and historical overview will be provided for a better understanding of the mentioned concepts.
Finally, the mix of political marketing will be presented as well as the opportunities offered by social media in creating a dynamic strategy, a political image and how it can influence the political participation of individuals and the final decision of voters. 1Zhang (2010), “Social media and distance education”, Instructional Support Specialist Center for Instructional Support, publicly available at: http://deoracle.org/online-pedagogy/emerging- technology/social-media-and- distance- education.html.
- Επικοινωνία
- Διαδίκτυο
- Κοινωνικό Δίκτυο
- Κοινωνική Δικτύωση
Social support networks and the bereavement crisis. 2010), "An empirical study of factors influencing the use of social networking services", Computers in Human Behavior, Vol. 12Maranto & Barton (2010), “Paradox and Promise: MySpace, Facebook, and the Sociopolitics of Social Networking in the Writing Classroom”, Computers and Composition, Vol. 13Gunawardena Charlotte N, Mary Beth Hermans, Damien Sanchez, Carol Richmond, Maribeth Bohley, and Rebekah Tuttle, (2009), "A theoretical framework for building online communities of practice with social networking tools", Educational Media International, Vol.46 , No. .1, p.
Ιστορική Αναδρομή Παγκόσμιου Ιστού
Αποσαφήνιση όρων
- Upload
- News Feed
- Hashtags
- Like
- Share
- Tweet
- Retweet
- Check in
- Pins
Social Media
- Google+
- Youtube
- Flickr
- Foursquare
- MySpace
- Spoink
- Yammer
- Plurk
- WordPress
- Blogger
- Bing
- Tibbr
- Digg
- Storify
- Vimeo
- Άνθρωπος και Επικοινωνία
- Άνθρωπος και Μέσα Κοινωνικής Δικτύωσης
- Ο εθισμός στα μέσα κοινωνικής δικτύωσης και η επίδραση τους στις ευαίσθητες
- Παιδιά- Έφηβοι
- Οφέλη και Κίνδυνοι
- Οφέλη
- Κίνδυνοι
18Tsaliki L.(2012), "Greek children using social media: Risks and opportunities of social networks for children and the role of parents", Journal of Children and Media, Vol.
Πολιτική επικοινωνία
Ιστορική αναδρομή πολιτικής επικοινωνίας
Social Media και Πολιτική
Επιπλέον, το άρθρο «Ιστόλογα, παραδοσιακοί πόροι στο διαδίκτυο και πολιτική συμμετοχή: αξιολόγηση του τρόπου με τον οποίο το Διαδίκτυο αλλάζει το πολιτικό περιβάλλον»23 δείχνει ότι η πληροφόρηση μέσω του Διαδικτύου συνδέεται θετικά με τις διαπροσωπικές συζητήσεις, την πολιτική εμπλοκή και συμμετοχή. Μια αξιολόγηση του τρόπου με τον οποίο το Διαδίκτυο αλλάζει το πολιτικό περιβάλλον.», New Media Society, Vol.11, σσ.553-574.
Ιστορική αναδρομή Πολιτικού Marketing
Social Media και Αγορά
- Προσδιορισμός τμημάτων της αγοράς
Στόχοι Social Media Marketing
Ανταγωνιστική θέση Κόμματος στην πολιτική αγορά
Πολιτικό Μείγμα Μάρκετινγκ
- Το πολιτικό προϊόν
- Η προώθηση
- Η τιμή
- Η διανομή
- Η δύναμη
Το διαδίκτυο και οι επιδράσεις του στη συμμετοχή των πολιτών
Social media και η θέση τους στο πολιτικό σύστημα
Το Facebook & Microtargeting ως Εφαρμογές της Πολιτικής Επικοινωνίας
- Microtargeting
Case Study στην περίπτωση εκλογής του Προέδρου των Η.Π.Α, Obama
It's about the amazing things we can do when we come together around a common goal. The story that brings this country together as a healed and united nation will be led by President-Elect Obama, but written by you. The millions of you who built this campaign from the ground up, and the change you wanted to see through the Obama administration, mirror your call-out enemy – this process of putting together the new government is about you.”
Case Study για την Ελλάδα
- Το κίνημα των Αγανακτισμένων του Συντάγματος
- Οι Πολιτικοί στο Twitter
How Social Media is Transforming the Way We Live and Do Business”, Publication: John Wiley & Sons, Inc. Publications: John Wiley & Sons, Inc. 2008), "Here Comes Every-Body: The Power of Organizing without Organizing" London: Penguin. Marketing on the Social Web", USA, O'Reilly Media Inc. Electrónico, available at the website: http://atallen.wordpress.com categorization-of-social-media/. 1999), "Voter Segmentation and Candidate Positioning", in Newman, B.I.(ed.), Handbook Of Political Marketing, London Sage. Boyd & Ellison (2008), “Social Networking Sites: Definition, History and Scholarship”, Journal of Computer-Mediated Communication Vol.13, pp.
Brown, Broderick & Lee (2007), “Word-of-mouth marketing within online communities: conceptualizing the online social network”, Journal of Interactive Marketing, Vol. Duan, Gu &Whinston, (2008), “The dynamics of online word-of-mouth and product sales: an empirical study on the film industry”, Journal of Retailing, Vol. 2012), “Facebook, Twitter, Google+, Pinterest: The Users Of Social Media”, available at http://www.mediabistro.com/alltwitter/social-edia-users_b22556. Eric Gilbert and Karrie Karahalios (2009), “Predicting Tie Strength with Social Media”, University of Illinois at Urbana-Champaig, USA http://social.cs.uiuc.edu/people/gilbert/pub/chi09-tie - gilbert.pdf.
Richmond, Maribeth Bohley and Rebekah Tuttle, (2009), “Α theoretical. a framework for building online communities of practice with social networking tools”, Educational Media International, Vol.46, No.1, p. 2009), “Making an impression: New media in the 2008 presidential nomination campaigns”, Symposium: Reforming the Presidential Nomination Process, p. 53-58. Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment. Online social networks and leadership: Implications of the new online work environment for leadership”, International Journal of Manpower, Vol.34, No.8, pp An empirical study of factors influencing social. O'Keeffe & Pearson (2011), "The Impact of Social Media on Children, Adolescents and Families", Clinical Report, PEDIATRICS Vol.
Romero et al (2011), “Consumer adoption of social networking sites: implications for theory and practice”, Journal of Research in Interactive Marketing, Vol. Salleh (2010), “Consumer Perceptions and Purchase Intentions Regarding Organic Food Products: Exploring the Attitudes Among Academics”, Canadian Social Science Vol. 2012), "Social Media in Higher Education", The Europa World of Learning, available at www.worldoflearning.com. Applications of Public Relations Theory to Political Marketing”, Journal of Political Marketing, Vol.9, pp Unraveling the political effects of the Internet on political participation”, Political Research Quarterly , Vol.
Tsaliki L.(2012), "Greek children using social media: social network risks and opportunities for children and the role of parents", Journal of Children and Media, Vol. 2012), “Social media peer communication and impact on purchase intentions: A consumer socialization framework”, Journal of Interactive Marketing. Weir & al (2011), "The Threats of Social Networks: Old Wine in New Bottles?", Information Security Technical Report, Vol. 1997), "Reconciling Marketing with Political Science: Theories of Political Marketing", Journal of Marketing Management, Vol.13, pp.651-663. Zhang (2010), "Social Media and Distance Education", Teaching Support Specialist Center for Support of Teaching, δημοσιεμένος στον συμποστή:. http://deoracle.org/online-pedagogy/emerging-technologies/social-media-and-.