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Associations of the brand

How corporate social responsibility can influence brand equity

How corporate social responsibility can influence brand equity

... from the mechanisms of image transfer, besides following a strategy of commonality, brands might also consider strategies of complementarity, which imply moderate or low brand-cause fit ...

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Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories

Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories

... strong brand is creating brand saliency in the mind of the ...consumer. Brand salience refers to aspects of the awareness of a brand such as ...

235

ANA RAQUEL MARQUES SANTOS 1607

ANA RAQUEL MARQUES SANTOS 1607

... identify the reason why they chose it. The four scenarios designed to understand consumption behavior of this target were: being in a sun terrace at the end of the afternoon, ...

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Assessing brand personality associations of top of mind wine brands

Assessing brand personality associations of top of mind wine brands

... identify the relative positioning of the top-of-mind green wine ...analysis of cross-tabular data to be performed, collected in the form of numerical frequencies on a ...

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EXPLORATORY RESEARCH REGARDING ROMANIANS' PERCEPTION ABOUT THE REGIONAL BRAND “MARAMUREª”

EXPLORATORY RESEARCH REGARDING ROMANIANS' PERCEPTION ABOUT THE REGIONAL BRAND “MARAMUREª”

... years, the expansion of touristic activities confirmed the importance of marketing activities in touristic ...number of options, and the traditional elements regarding ...

10

The determinants of customers’ trust and perceptions in the fast food industry

The determinants of customers’ trust and perceptions in the fast food industry

... For the perform of this investigation we first spread a number of ten pilot surveys on line, in order to see the behavior of the people, we tested that for the respondents ...

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Dissertação Mestrado   Felix Dietrich 214015

Dissertação Mestrado Felix Dietrich 214015

... which the product is a central focus of audience attention (Cowley & Barron, 2008; Gupta & Lord, ...number of studies indicate that prominent products are more likely to be recognized than ...

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How brand personality, brand identification and service quality influence service brand equity

How brand personality, brand identification and service quality influence service brand equity

... works of Farquhar (1989), Keller (1993) and Aaker (1991). The concept of brand equity is often related to the Farquhar’s approach (1989), which defines it as added value for the ...

12

Consumer brand relationships: the determinants of brand loyalty in the context of football clubs

Consumer brand relationships: the determinants of brand loyalty in the context of football clubs

... Deloitte, Brand finance, Forbes, Football finance, Interbrand) that on a yearly basis present the results achieved by each football club in terms of their brand ...to the report ...

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The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector

The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector

... Actually, brand loyalty is a variable persecuted by companies in order to assure ...a brand or a product can more likely have positive be- havior toward this ...toward the brand reflect a ...

10

	Field Cancerisation of the Upper Aerodigestive Tract: Screening for Second Primary Cancers of the Oesophagus in Cancer Survivors

Field Cancerisation of the Upper Aerodigestive Tract: Screening for Second Primary Cancers of the Oesophagus in Cancer Survivors

... Risk of developing a second malignancy should be anticipated after curative treatment of ...both the pattern and the increased incidence of second primary cancers in OSCC ...Because ...

8

Contribution To The Study Of Reproduction Parameters Of The European Conger Eel Conger Conger Linnaeus 1758 From The Western Algerian Coasts Oran Bay Algeria

Contribution To The Study Of Reproduction Parameters Of The European Conger Eel Conger Conger Linnaeus 1758 From The Western Algerian Coasts Oran Bay Algeria

... However, the males H.S.I. in this study, were stable during all the sampling period, this probably indicates that males of ...used the liver reserves for maturation before migration because ...

6

Examining the role of wine brand love on brand loyalty: a multi-country comparison

Examining the role of wine brand love on brand loyalty: a multi-country comparison

... successful brand this study shows, in line with Novak et al. (2006), that the emotional bond that wine brands form with their customers is a key differentiator in defending against ...competitors. ...

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The analysis of solidification process of ferritic-austenitic cast steel

The analysis of solidification process of ferritic-austenitic cast steel

... to the relationships given in Table 1, the solidification character of both of examined duplex cast steel compositions should be pure ...ferritic. The degree of segregation ...

4

Evaluating the influence of selected parameters on sensitivity of a numerical model of solidification

Evaluating the influence of selected parameters on sensitivity of a numerical model of solidification

... in the range of variability of each parameter there are 4 points ...(p=4). The number of simulation needed to be conducted depends on the number of the studied ...

6

Rev. adm. empres.  vol.54 número3

Rev. adm. empres. vol.54 número3

... studied the relationship be- tween brand image and brand loyalty in hotel industry and very watchfully stated that “brand image can be an extrinsic informa- tion cue for both existing and ...

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The impact of social identity of brand on brand loyalty development

The impact of social identity of brand on brand loyalty development

... as the difference between revenue and cost (Khalifa, 2004), relationship between quality of different products sold under the same brand and the value of brand (Gabay, ...

10

The influence of the arc plasma treatment on the structure and microhardness C120U carbon tool steel

The influence of the arc plasma treatment on the structure and microhardness C120U carbon tool steel

... composition of this steel is presented in Table ...on the basis EN ISO 4957:1999 norms to obtain a structure with a relatively high ...method. The surface of the samples were remelted ...

4

The effects of celebrity endorsement on the consumers’ perceptions towards global brands

The effects of celebrity endorsement on the consumers’ perceptions towards global brands

... imagery? The response lies in the maturing market which is undergoing new technological improvements every few ...that the new improvements in nanotechnology, as well as 3D printing and breakthroughs ...

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The Existence Of Leading Islands Securing And The Border Areas Unitary State Of Indonesia An Analysis In Law Perspective

The Existence Of Leading Islands Securing And The Border Areas Unitary State Of Indonesia An Analysis In Law Perspective

... Abstract: The research was carried with the aim to discover the existence of securing the foremost islands and state border region of the Republic of Indonesia ...

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