Behavior of the consumer
CONSUMER BEHAVIOR ON THE FRUITS AND VEGETABLES MARKET
... determine the behavior of the consumer regarding fruits and vegetables, an experiment was ...done. The objective of the experiment was to analyze and explore ...
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Buying Behavior Of Organic Vegetables Product The Effects Of Perceptions Of Quality And Risk
... as the degree of excellence or superiority that an organization’s product possesses (Khan, ...perceive the quality of the products and it also called perception of quality, ...
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IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
... source of information and knowledge, ‘providing users with unlimited choices that are just a click ...to the increasing usage of Social Media, they have suggested an innovative Stimuli and Response ...
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INVESTIGATING AND EVALUATING THE EFFECT OF NEURO MARKETING ON CONSUMER BEHAVIOR WITH EMPHASIS ON CONSUMER LOYALTY (CASE STUDY OF SAMSUNG PRODUCTS
... investigated the new information that can be obtained by means of neuromarketing and whether it helps clarify knowledge about ...review of the literature and in-depth interviews with Brazilian ...
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A força da marca na decisão de compra de sandálias masculinas: um estudo exploratório
... fascinante campo do estudo da marca e do comportamento do consumidor.. David A .Managing brand equity: capitalizing on the value of a brand name. Consumer behavior and [r] ...
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The Role of Consumer Education in Achieving Sustainable Consumption Behavior
... most of the world countries there is an economic ...change the habit and life standards of the consumers. On the other side, such factors as variety of goods and service, ...
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Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
... as the extent to which a brand is recognized by potential ...and the ease with which it does so”. Aaker (1991: 61) describes it as the ability of consumers to “recognize or recall that a brand ...
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The effects of uncertainty about the timing of deals on consumer behavior
... During a particular deal, loyal shoppers increase the quantity they purchase the more time that has passed since the previous deal, and the higher the uncertainty [r] ...
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User-Generated Content and travel planning: An application of the Theory of Planned Behavior
... use the hosting firm’s products and to recommend the host firm. The findings showed a strong link between attitude towards participating and intention to participate in such ...studies of ...
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Big Data, the perfect instrument to study today's consumer behavior
... of the tools that uses Big Data in order to study the consumer behavior is SAP hybris Marketing, the marketing solution of SAP (Systems, Applications & Products in ...
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Relationship marketing and consumer behavior in fast-moving consumer goods
... On the other hand, Sloan was also conscious that, although the basic strategy of Ford had stayed the same between 1908 and 1920, the market and the consumers had changed ...
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Dissertação para obtenção do Grau de Doutor em Alterações Climáticas e Políticas de Desenvolvimento Sustentável, Sistemas Sustentáveis de Energia Orientador: Doutora Maria Júlia Fonseca de Seixas, Professora Auxiliar com Agregação, Faculdade de Ciências e
... body of literature covers this topic, but dedicated analysis for Portugal are scarce despite the high perception of this ...to the assessment of consumer groups and to policy ...
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Consumer behavior: factors affecting the virtual consumption in social networks
... identify the determining factors in the purchasing decision of virtual consumers store Treko’s Mania, a small business, the bazaar ...segment. The specific objectives, which seek to ...
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Neutralizing shyness in consumer behavior
... 8 The worst situation for the shy was found to be speaking in public to a big group of people who have high status and evaluate the person (Zimbardo ...form of anxiety, is about people ...
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Shyness in consumer behavior
... likelihood of taking any of the given actions was measured using a 7-item Likert scale 1 ...Thereby, the following options were given: call the customer service, write an Email to ...
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Analysis of the customer satisfaction of the hotel products in Bulgaria
... Analysis of researches and publications. According to the classical understanding marketing is an entrepreneurial activity, through which the formation and development of the needs and ...
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Knowledge Management and Innovation: The Role of Virtual Social Networks in Innovative Consumer Behavior
... outline the profile of the interviewees, considering socioeconomic aspects, possessions and use of computers and communication devices, as well as the us- age rates of Internet ...
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The Influence Of CSR Awareness On Consumer Purchase Decision Of A Telecommunication Network In Ghana A Case Of La Nkwantanag Madina Municipality
... products of socially responsible firms, but are not willing to spend time on figuring out which firm is socially ...At the same time, a segment of consumers continue to buy products from firms with ...
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The Impact of E-Commerce Securi ty, and National Environment on Consumer adoption of Intern et Banking in Malaysia and Singapore
... ways of performing the same task (Roger, 1983; Agarwal & Prasad, ...as the degree to which an innovation is viewed as being consistent with the existing values, needs and experiences ...
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A study on important factors influencing customers’ impulsive buying behavior: A case study of Shahrvand food chain
... Azad and Hamdavipour (2012) performed another study on effects of packaging characteristics on consumer's purchasing confidence. Their results indicated that a good and label with detailed and precise information ...
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