Brand and communication
Revitalizing Brand Loyalty through Social Media Communication: A double mediation survey
... building and keeping up brand loyalty are among central themes of research for ...sustain brand loyalty over a period. However, the concept of brand loyalty is vanishing nowadays due to shift ...
26
Vichy : stronger skin for a stronger life : brand positioning and communication strategies
... scientific brand dedicated to scientific ...them and through its long-standing relationship with its ...the brand were: close to the women, new and visible performance and a dynamic ...
76
A Corporate Communication Analysis of a Long-Standing Turkish Brand: Is Türkiye ̇Is ̧bank a Heritage Brand?
... studies and showed that heritage brands not only focus on marketing communication, which serves to increase sales of products and services by attracting customers, but also focus on communicating ...
19
The influence of social media communication on consumer's attitudes and behavioral intentions concerning brand-sponsored events
... SM brand-related communi- cation is also known in literature as user-generated content ...public and available over the Internet, for occurring outside users’ professional routines and practices, ...
20
Brand redefinition and communication plan for Grândola
... the brand name and some elements that resemble the sun, sunset/sunrise and/or mountain range and the sea (beaches), even if not in a so direct ...relaxed and spontaneous. The new ...
103
Which communication strategy should a male luxury (fashion) brand – associated with a luxury car brand – develop, in order to increase its awareness in Europe
... about communication, not about ...PR and cultural sponsorship, as long as it is coherent with the created brand ...the brand to be incomparable and immediately ...carefully and ...
29
Brand Revitalization: Penciptaan Brand Image Produk Green Sands Bebas Alkohol Melalui Marketing Communication (Advertising dan Public Relation) Pada Pt Multi Bintang Indonesia Tbk.
... Sangatlah penting untuk menilai brand image yang diakibatkan oleh promosi perusahaan. Pada dasarnya iklan dan PR yang dilakukan sebuah perusahaan bertujuan untuk menciptakan brand image suatu produk. PT ...
16
A CSR communication strategy for Continente: improving brand image and reinforcing local community bonds
... Christmas, and supports, since 2003, social institutions and public entities integrated in the National Health ...(60%) and an online public vote (40%) 29 ...
92
Albufeira: a proposal for brand redefinition and communication plan
... ² and more than 40,000 inhabitants, Albufeira is the city and county, located on the south coast of Portugal and is part of the district of Faro and the region of ...lively and social ...
59
CEO sociability: path towards brand equity and brand relationship
... human and CEOs to be held accountable for good and bad ...media and being more visible but also brought good outcomes to the overall positioning strategy that brands ...However, and despite ...
208
Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship
... the communication mix through further investigating their effects on brands and acknowledging their influencing ...the brand and improving perceived relationship ...researchers and ...
19
ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING
... The brand identity and brand image are two concepts used extensively in ...identity and brand image. Brand image is persistent and it takes time to change ...identity ...
8
Communication strategy to rejuvenate a brand: case study of Cockburn´s Port on social media
... Wine brand, is improving the brand image and introducing it to new ...to brand image, Cockburn’s Port has a positive quality in which its communication should focus on, the fact that it ...
80
Brand relationships and corporate brand identity: A structural modelling approach
... companies and also to a good communication of events: visits to companies, seminars with successful business men who are ex-students of F1 (one of the most famous is someone that was considered one of the ...
239
CAIS : narrowing the gap between brand image and brand identity
... The brand identity was inferred using both primary (1) and secondary (2) ...the brand identity of CAIS two interviews (Appendix 1 – Interview guideline) were carried out with two CAIS employees: Sara ...
91
ETHICS AND COMMERCIAL COMMUNICATION
... part and intended audience by ...human communication must ...global brand or a national one may take less than 10-15 ...editorials and on the street) they act (responsibility / public ...
12
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
... key and some brands struggle to do ...the brand since it will lead to a more genuine and mutual beneficial brand-influencer relationship (Rogers, ...consumers and, in this sense, they ...
74
The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook
... dominant communication channels and have introduced new means of interaction and engagement between consumers and brands (Hudson, Huang and Madden ...Facebook and other SNS have ...
12
Communication, ethics and anthropoethics
... noticeable, and can be read in two contrasting ...real-Time communication scenarios encountered ...satellites. And McLuhan was capable of envisaging a global village, but neither was capable of ...
11
Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning
... Aveiro and Portuguese Municipalities have had an important paper in the economy of the sea, and bet in being a part of a future where the sea has a more relevant role, generating wealth and ...
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