Celebrity endorsement
The e ffectiveness of celebrity endorsement in aspiring new celebrities
... of celebrity endorsement, to fill the gap pointed out in recent studies in the field over the effectiveness of this effect, and above all the moderator variables that can influence or even annul this effect ...
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CELEBRITY ENDORSEMENT IN ADVERTISING
... sponsoring, celebrity endorsement is often used in professional sport, by using the image of the ...clubs, endorsement is the main sponsoring possibility of a ...
8
The managerial and economic effects of celebrity endorsement on consumer purchasing intentions
... According to Ohanian (1991) the higher the perceived credibility of an endorser, the more effective the advertising tends to be. Ohanian (1991) developed a list of 139 adjectives related to source credibility, which was ...
12
The effects of celebrity endorsement on the consumers’ perceptions towards global brands
... The main purpose of this research is to investigate how celebrity endorsements influence the brand equity dimensions (brand loyalty, brand awareness, perceived quality and br[r] ...
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Are celebrities mediators for negative spillover? An empirical study
... Concerning celebrity endorsement, there has been a lot of research, ...effective celebrity endorsement ...an endorsement campaign has on the celebrity ...a celebrity ...
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T MD 15 12 Sílvia do Carmo Lopes
... Segundo Bailey (2007), citado por Cunningham e Bright (2012), existe um factor que balanceia a percepção dos consumidores quanto ao Celebrity Endorsement e que é importante ter em consideração aquando da ...
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O ENDORSEMENT DE DESPORTISTAS INFLUENCIA O
... Sports celebrity endorsement represents a significant investment in communication for several important ...sports celebrity endorsement in the purchasing behavior of the Generation Y ...a ...
56
Rev. adm. empres. vol.52 número6
... the celebrity endorser credibility scale, which informs and reflects the dimensions of source ...with celebrity endorsers (AGRAWAL and KAMAKURA, 1995). A celebrity endorser can be defined as “any ...
11
Ilha Desterro vol.69 número1
... On the other end of the spectrum, the collection tries to meet some requirements from MEC that follow a diferent agenda, not so much concerned with individual success or celebrity idolatry. hus activities that try ...
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Clinical practice guidelines and consensus statements in oncology--an assessment of their methodological quality.
... Given the important role of guidance we feel that both consensus statements and clinical practice guidelines should be subject to the same rigorous and high quality development criteria. We suggest that journals ...
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“No comments?”: Can commentary be a means of expression for the social scientist?
... individual endorsement) and its apparent weakness (with respect to the truth it is supposed to bring, not sustained by academics) could maintain the social scientist’s speech linked to his object, inscribed after ...
5
Religious Belief, Coalitional Commitment, and Support for Suicide Attacks
... Related to this last point, a third critical issue in testing the religious belief hypothesis is that there is often very little variance in core religious beliefs in many of the populations one might be most interested ...
4
Young audiences and fans of celebrities in Portugal
... about celebrity cul‑ ture are thus susceptible to revealing their considerations about what they think «a text should be like, of what is a waste of media time and space, of what morality or aesthetics texts ...
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Who Are the True Fans? Evidence from an Event-Related Potential Study.
... the celebrity gained more at- tention from fans than from non-fans because of the latter’s emotional involvement toward their favorite ...favorite celebrity was similar to that for their loved child, ...
11
Use of a heart team in decision-making for patients with complex coronary disease at hospitals in Michigan prior to guideline endorsement.
... The survey was performed in May, 2011, prior to the endorsement of recommendations for Heart Teams in the management of complex coronary disease. The survey targeted physician champions at each institution; it ...
10
On paternalistic leadership fit: exploring cross-cultural endorsement, leader-follower fit, and the boundary role of organizational culture
... Overall, this paper makes three main contributions to paternalistic leadership literature. First, we propose a conceptual framework of Paternalistic Leadership based on the models of Farh and Cheng (2000) and Aycan ...
145
Humanization of robots: is it really such a good idea?
... To mea- sure this tendency to reserve human traits to humans, they proposed the Beliefs in Human Nature Uniqueness Scale (BHNUS) and showed that endorsement of beliefs in human uniquenes[r] ...
13
Emerging powers and status: the case of the first Brics summit
... leaders' endorsement at the London 2009 summit of almost all of the substantive recommendations put forward by the BRICs countries' finance ministers shows that the BRICs nations were able to use their temporarily ...
13
A Vida é Bela: Institutionalisation Processes and Sensemaking through the Media
... Additionally, the assumption is also confirmed that the media contributed deci- sively to the process of meaning and celebrity construction of A Vida é Bela; in this context, the action[r] ...
24
Sleep promotes the extraction of grammatical rules
... Table 4 and Figure 3 show the endorsement rates during the classification task for the four stimulus types for each of the 5 groups. Within all 5 groups a significant main effect of ACS was present (all P,0.01), ...
10