Consumer-based brand equity
Managing Consumer-Based Brand Equity in Higher Education
16
Approaches that affect consumer-based brand equity
17
The determinants of customers’ trust and perceptions in the fast food industry
78
The effects of celebrity endorsement on the consumers’ perceptions towards global brands
128
THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS
5
CEO sociability: path towards brand equity and brand relationship
208
Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões...
153
A Liderança, o Desempenho Desportivo e a Brand Equity no Futebol Português.
89
T EE 15 16 Mariana Manso
72
Building consumer-brand relationship through mobile marketing
121
Madalena Cardoso Impacto Patrocínios Desportivos Brand Equity
101
Creati ng Customer - Based Brand Equity and Measuring Brand Perception of Tourists who Travel for Thermal Tourism: Balcova Survey
25
BAR, Braz. Adm. Rev. vol.6 número2
17
How customer satisfaction changes behavior: A case study of banking industry
6
OS DESAFIOS DO GERENCIAMENTO DO BRAND EQUITY NO PONTO DE VENDA MESTRADO EM ADMINISTRAÇÃO
180
ENGAGEMENT WITH THE FASHION INDUSTRY ON INSTAGRAM ANTONIA SCHNEIDER – 2718
25
A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian
6
Customização vs Identidade de Marcas de Moda
135
Dissertação Margarida Gago
76