Corporate image and identity
MODELING THE EFFECTIVENESS OF THE CORPORATE IDENTITY MIX IN PERCEIVED QUALITY AND CUSTOMER- RELATED BRAND EQUITY WITH INTERPRETIVE STRUCTURAL EQUATIONS AND MICMAC ANALYSIS
... between corporate identity mix, perceived quality on customers’ behalf and customer-centric brand ...the corporate identity mix has an effect upon the perceived quality and brand ...
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THE CONNECTION BETWEEN THE LOGO CHANGE AND THE CORPORATE IDENTITY : A SAMPLE FROM YORSAN
... products and services in by using distinctive marketing strategies and visual identity ...work and rivalry is a significant ...visual identity represents the strength of a company ...
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Corporate brand identity measurement - an application to the services sector
... organisation and is essential for brand differentiation (Kapferer, 1986, 2008, ...brand identity that enables the transfer from organisation identity to brand identity, in the case of ...
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Brand relationships and corporate brand identity: A structural modelling approach
... brand identity is defined by Kapferer (2008) as an exterior dimension that communicates the physical traits, colors, forms and qualities of the ...brand and includes stakeholders` aspirations ...
239
CAIS : narrowing the gap between brand image and brand identity
... or corporate donors to achieve greater financial independence and ensure the operation of their daily activities (Laidler-Kylander et ...competition and raise awareness among the general public ...
91
Corporate reputation and bankruptcy risk
... good corporate reputation is therefore likely to improve ...risk and corporate reputation, despite the importance of the subject to strategic management (Henkel, ...of corporate reputation on ...
22
National identity and global culture
... biology and sociology tout ...accident, and she always had problems with totalitarian regimes, of whatever color they ...objecively, and that has nothing to do with poliical diferences, ethnic or ...
5
Corporate governance and intellectual capital
... Valah(aghard and Salehi (2012) studied the effect of the corporate governance characteristics and ownership on earnings quality among some Iranian private ...significant and positive on ...
6
LIQUIDITY MANAGEMENT AND CORPORATE RISK
... significantly and lenders had became more ...claimants, and they also need to be more aware of their situation, to submit well founded loan applications to financial ...attention and which ones are ...
7
The Relationship Between Corporate Social Responsibility Practices and Corporate Identity
... February and June 2002 she attended several marketing and management courses at the Faculty of Economics of University of Porto, with a scholarship of the Erasmus/Socrates exchange ...
8
Gender discrimination and social identity
... give and trust more than other male groups, they actually treat women the best in absolute ...wealth and religiosity) have a less uniform behavior: in the trust game, they favor liberal university (high ...
40
Psychological citizenship and national identity
... common identity is arguably not limited to the acknowledgement of each others’ ...2008 and dedicated to the importance of identity in politics, the UK Minister of State Michael Wills argued that ...
13
University identity and university interchange
... graduates and the yearly student intake is too low; the average number of years spent in the university is visibly larger than the normalised duration of ...
8
Tradition and Identity in Lycophron
... 712-737) and by the way it occupies a central place in this specific ...readers, and Lycophron knows ...story and almost erase Odysseus from his ...– and their memory – came to occupy the ...
12
IDENTITY AND THE EUROPEAN UNION
... social identity and how we could define it. The concept of ‘identity’ is one of the most contentious in the social ...sex/gender, and sexual orientation have emerged as divisive social issues ...
3
Government debt and corporate leverage
... policy and excludes public corporations whose primary purpose is to engage in commercial ...state and local governments, and social security ...country and data for the two units are being ...
69
Oral and written narratives and cultural identity
... ratives and cultural identity. New York: Peter Lang, 2007. 314p. Frederico Augusto Garcia Fernandes Não é de hoje o interesse pela coleta e estudo de narrativas orais. Pode-se dizer que se trata de uma ...
5
Intercultural matters : fiction and cultural identity
... literary and scholarly circles determined to maintain and foster and define their national culture in the face of the invader; they became passionate about stories told by ordinary people, which had ...
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Corporate social reponsability strategic corporate social responsability: external and internal outcomes
... of corporate citizenship, thus the appliance based on the empirical findings should be used with ...practices and may serve as a benchmark for other ...sizes and countries would provide more solid ...
43
Rules, social ontology and collective identity
... voluntarism, and of explanations of social rules where these are entirely derived from (or explained only in terms of) the individual interplay of self-goal seeking ...choice and reasoned scrutiny of goals ...
22