customer-based brand equity
Creati ng Customer - Based Brand Equity and Measuring Brand Perception of Tourists who Travel for Thermal Tourism: Balcova Survey
25
A Responsabilidade Social e o Impacto na Brand Equity.
128
An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty
6
Intercom, Rev. Bras. Ciênc. Comun. vol.37 número2
24
CEO sociability: path towards brand equity and brand relationship
208
Managing Consumer-Based Brand Equity in Higher Education
16
The effects of celebrity endorsement on the consumers’ perceptions towards global brands
128
A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian
6
THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS
5
An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity
6
Approaches that affect consumer-based brand equity
17
Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões...
153
Visual Merchandising Influence on Fashion Brands’ Equity – Consumer Perspective Vera Lúcia Madeira da Piedade, 2508
29
A Liderança, o Desempenho Desportivo e a Brand Equity no Futebol Português.
89
Madalena Cardoso Impacto Patrocínios Desportivos Brand Equity
101
IMPACTO DO WEBSITE NO BRAND EQUITY DE UMA EMPRESA JOÃO LUÍS FERNANDES SIMÕES
56
A força da marca na decisão de compra de sandálias masculinas: um estudo exploratório
116
T EE 15 16 Mariana Manso
72
The determinants of customers’ trust and perceptions in the fast food industry
78
A relação dos consumidores jovens com marcas auto expressivas nas redes sociais: A influência do Brand Love e do Customer-Brand Engagement na lealdade
74