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customer-based brand equity

Creati ng Customer - Based Brand Equity and Measuring Brand Perception  of Tourists who Travel for Thermal Tourism: Balcova Survey

Creati ng Customer - Based Brand Equity and Measuring Brand Perception of Tourists who Travel for Thermal Tourism: Balcova Survey

... yönelik ise bilgilendirici faaliyetlerin yürütülmesi yararlı olacaktır.Termal tesislerde algılanan kalitenin iyile ş tirilebilmesi için ise; konaklama esnasında turistlerin her [r] ...

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A Responsabilidade Social e o Impacto na Brand Equity.

A Responsabilidade Social e o Impacto na Brand Equity.

... construir Brand Equity vários modelos e pontos de vista de construção têm sido formulados (Aaker and Joachimsthaler 2000; Farquhar ...define customer-based brand equity como o ...

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An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty

An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty

... According to Dawar and Pillutla (2000) employed the expectations-evidence framework to learn more about the effect of firms' responses to crises on customer-based brand equity. They reported ...

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Intercom, Rev. Bras. Ciênc. Comun.  vol.37 número2

Intercom, Rev. Bras. Ciênc. Comun. vol.37 número2

... and customer-based brand ...the brand or higher levels of ...media brand associations or image, we considered items proposed in literature by Aaker (1991) and yoo et ...media ...

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CEO sociability: path towards brand equity and brand relationship

CEO sociability: path towards brand equity and brand relationship

... both Customer- Based Brand Equity and Consumer-Brand Relationship was ...building brand value will depend on Authenticity and Credibility on the CEO’s behalf, guaranteed with the ...

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Managing Consumer-Based Brand Equity in Higher Education

Managing Consumer-Based Brand Equity in Higher Education

... Customer-based brand equity is the differential effect of brand knowledge on consumer response to the marketing of the brand (Keller ...unique brand associations in their ...

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The effects of celebrity endorsement on the consumers’ perceptions towards global brands

The effects of celebrity endorsement on the consumers’ perceptions towards global brands

... belonged. Based on the findings of Kapferer (2012), the next notable phase in the evolution of branding was the era when the market was highly influenced by the early strategies of laundry products ...a ...

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A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian

A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian

... services based on modulatory role of ...between brand advertisement and associate name and brand ...between brand advertisement and customer loyalty towards to ...between brand ...

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THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS

THE INFLUENCE OF MARKET TYPE AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS

... of brand equity, several classical approaches can be identified within the specialized ...conceptualizes brand equity as being a compex system including a set of brand fundamental ...

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An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity

An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity

... Many business owners do their best to build a good corporate reputation (CR) in business industry (Brammer & Millington, 2005). Baldarelli and Gigli (2011), in an assignment, explored the drivers of corporate ...

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Approaches that affect consumer-based brand equity

Approaches that affect consumer-based brand equity

... to brand communication to consumers, such as advertisements in magazines, newspapers, TV, billboards, sent from phone messages, promotional events, and marketing ...of brand equity (Rajh & Dosen, ...

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Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões...

Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões...

... Elabora-se, então, uma pesquisa empírica para verificar a relação existente entre as dimensões que compõem o brand equity baseado no cliente e o mix de marketing organizacional. É desenvolvido análise da ...

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Visual Merchandising Influence on Fashion Brands’ Equity – Consumer Perspective Vera Lúcia Madeira da Piedade, 2508

Visual Merchandising Influence on Fashion Brands’ Equity – Consumer Perspective Vera Lúcia Madeira da Piedade, 2508

... The functional aspect of the store must be very well planned as well so customers can feel comfortable while exploring it. It relates to organization and layout of the store and the goal is to provide convenience for the ...

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A Liderança, o Desempenho Desportivo e a Brand Equity no Futebol Português.

A Liderança, o Desempenho Desportivo e a Brand Equity no Futebol Português.

... forte brand equity significa que os clientes possuem um elevado conhecimento da marca, e mantêm uma imagem favorável da mesma, retendo a ideia de que a marca é de qualidade, apresentando-­‐lhe em troca a ...

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Madalena Cardoso Impacto Patrocínios Desportivos Brand Equity

Madalena Cardoso Impacto Patrocínios Desportivos Brand Equity

... e brand building para ambas as marcas, dando a oportunidade aos cons umidores de juntar o melhor de três mundos num só: Cerveja, Futebol e alta tecnologia de transmissão (Ferreira ...

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IMPACTO DO WEBSITE NO BRAND EQUITY DE UMA EMPRESA JOÃO LUÍS FERNANDES SIMÕES

IMPACTO DO WEBSITE NO BRAND EQUITY DE UMA EMPRESA JOÃO LUÍS FERNANDES SIMÕES

... “o brand equity é o efeito diferencial que o conhecimento desta tem sobre a resposta do consumidor ao marketing da marca em ...o brand equity como o reflexo do consumidor e uma mentalização ...

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A força da marca na decisão de compra de sandálias masculinas: um estudo exploratório

A força da marca na decisão de compra de sandálias masculinas: um estudo exploratório

... fascinante campo do estudo da marca e do comportamento do consumidor.. David A .Managing brand equity: capitalizing on the value of a brand name. Consumer behavior and [r] ...

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T EE 15 16 Mariana Manso

T EE 15 16 Mariana Manso

... Before 1920 "a good product sells itself ". The biggest concern was about the design and production of goods and services, dismissing the relationship with consumers (Boone & Kurtz, 2006). Everything that was ...

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The determinants of customers’ trust and perceptions in the fast food industry

The determinants of customers’ trust and perceptions in the fast food industry

... of customer satisfaction (Adiele & Kenneth-Adiele, ...their brand equity, by offering unique services and products, and understand how important word-of-mouth is, which works as a key ...

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A relação dos consumidores jovens com marcas auto expressivas nas redes sociais: A influência do Brand Love e do Customer-Brand Engagement na lealdade

A relação dos consumidores jovens com marcas auto expressivas nas redes sociais: A influência do Brand Love e do Customer-Brand Engagement na lealdade

... 11 2018c), pelo que se afigura fulcral que exista uma visão estratégica e compreensiva do comportamento dos consumidores nestas plataformas. O Facebook foi a rede social mais usada, com 2,061 milhões de contas, tendo uma ...

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