• Nenhum resultado encontrado

Customer relationships

An Exploratory Study on the use of Social Networks in Building Customer Relationships

An Exploratory Study on the use of Social Networks in Building Customer Relationships

... This study analyzes how large Brazilian companies use social networks to build customer relationships. Our theoretical references include: social networks and sociabilities; the social networks Twitter, ...

21

BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE

BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE

... commercialize customer relationships (often, but not necessarily always long-term relationships) so that the objectives of the parties involved are ...sustaining relationships with the ...

5

Costumer journey: a new approach for retailers

Costumer journey: a new approach for retailers

... (2007) customer satisfaction is no longer enough and this topic is in fact a major concern amongst business leaders, researchers and academics when building robust customer ...

149

A Test of Transactional and Transformational Leadership Behaviour of Salesman on Customer Relationship Marketing Behaviour: A Study of the Indian Banking Sector

A Test of Transactional and Transformational Leadership Behaviour of Salesman on Customer Relationship Marketing Behaviour: A Study of the Indian Banking Sector

... behaviour-customer relationships in a dynamic way, using strategies that are new and ...the relationships were considerably weaker than those found for transformational ...

8

Lost and Winback EMAC2012

Lost and Winback EMAC2012

... a customer either ends or continues his relationship with the service ...the customer reflects on the return possibility, sometimes in the future (Coulter & Ligas, ...between customer ...

8

UNDERSTANDING CUSTOMERS' EVALUATIONS THROUGH MINING AIRLINE REVIEWS

UNDERSTANDING CUSTOMERS' EVALUATIONS THROUGH MINING AIRLINE REVIEWS

... airline customer relation ...develop customer process have to form marketing strategies considering frequent flyer passengers in both present and ...understand customer priorities about in-flight ...

11

BBR, Braz. Bus. Rev.  vol.14 número1

BBR, Braz. Bus. Rev. vol.14 número1

... segmentation, customer relationships, capabilities, partnerships and revenue model influence the value proposition, which in turn affects positively the performance of e-business ...

27

An empirical study to determine the critical success factors on customer retention: A case study of Iranian banking sector

An empirical study to determine the critical success factors on customer retention: A case study of Iranian banking sector

... measure customer value ...the customer satisfaction we have used four items provided by Wang and Lo (2003) and the Cronbach alpha was calculated as ...0.932. Customer loyalty was measured based on ...

12

SATISFACTION AND LOYALTY OF CUSTOMERS OF A FINANCIAL INSTITUTION: A CASE STUDY

SATISFACTION AND LOYALTY OF CUSTOMERS OF A FINANCIAL INSTITUTION: A CASE STUDY

... analyze customer satisfaction with aspects that are not connected to the financial crisis which prevents any relationship between satisfaction with this issue and can only reap results for factors as sympathy, ...

11

PERANCANGAN APLIKASI E-CRM PADA PT MANFUKU SEJAHTERA INDONESIA

PERANCANGAN APLIKASI E-CRM PADA PT MANFUKU SEJAHTERA INDONESIA

... dari customer untuk memaksimalkan hubungan mereka dengan perusahaan baik melalui up-selling atau cross-selling dan pada saat yang sama, meningkatkan keuntungan dengan identifikasi, menarik perhatian dan ...

12

Big Data, the perfect instrument to study today's consumer behavior

Big Data, the perfect instrument to study today's consumer behavior

... of the tools that uses Big Data in order to study the consumer behavior is SAP hybris Marketing, the marketing solution of SAP (Systems, Applications & Products in Data Processing) which is integrated into the other ...

14

How customer experience attributes influence customer satisfaction and online bank credibility

How customer experience attributes influence customer satisfaction and online bank credibility

... considering customer experience, it is appropriate to consider two perspectives of consumer behavior: (i) the traditional “information processing and decision oriented” perspective that suggests that ...

23

An assessment of e-service quality, customer satisfaction, and customer trust on customer behavior in online shopping

An assessment of e-service quality, customer satisfaction, and customer trust on customer behavior in online shopping

... Managers should carefully consider the attributes of e-service quality to develop the online store. To provide superior service quality, companies should provide excellent website design that consists of sufficient ...

51

Customer lifetime value na banca

Customer lifetime value na banca

... O principal objectivo deste projecto consistiu na determinação e análise do valor associado a cada cliente existente num banco, com o intuito de identificar e seleccionar os clientes considerados como sendo os mais ...

77

CUSTOMER RELATIONSHIP MANAGEMENT: UMA FERRAMENTA

CUSTOMER RELATIONSHIP MANAGEMENT: UMA FERRAMENTA

... A definição destas três questões teve como objectivo a proposta de uma solução de um veículo de comunicação, um cartão de fidelização, que permitisse suprir as necessidades[r] ...

79

Investigating the effect of emotional and social stimulants of store atmosphere and prices on the customers' satisfaction and loyalty

Investigating the effect of emotional and social stimulants of store atmosphere and prices on the customers' satisfaction and loyalty

... more customer loyalty (Shen & Hsieh, ...the relationships between these variables, but the main challenge is to identify the direction and types of the ...the relationships between background ...

8

THE DIRECT AND INDIRECT EFFECTS OF CUSTOMER FOCUS ON PERFORMANCE IN PUBLIC FIRMS

THE DIRECT AND INDIRECT EFFECTS OF CUSTOMER FOCUS ON PERFORMANCE IN PUBLIC FIRMS

... words, customer focus has been identified as a successful stand-alone strategy which therefore, purportedly requires a particular degree of focus and examination from researchers —a practice that is so highly ...

12

Prototype and proof of concept for a display system in retail stores

Prototype and proof of concept for a display system in retail stores

... After detecting a new face and every time it moves, the onUpdate() method is called. Here it is checked if the customer is still looking at the device. If he is, the current time in milliseconds is compared to the ...

65

Rev. adm. empres.  vol.40 número1

Rev. adm. empres. vol.40 número1

... and customer satisfaction. Customer responsiveness means that customers are exercising real influence over quality and other business ...increased customer satisfaction will not happen if the ...

5

An exploration study to detect important factors influencing customer relationship management on reducing unhappy clients

An exploration study to detect important factors influencing customer relationship management on reducing unhappy clients

... electronic customer relationship management on reducing customer ...management, customer retention, customer oriented strategy and structure ...

6

Show all 1535 documents...

temas relacionados