Evaluation of a brand
Evaluation of brand extensions:the case of fragrances
... consumption of fragrances, inferring about the symbolic meaning of its ...extension of a luxury brand. Fragrances are part of the market of personal luxury goods, which ...
20
Promoting healthy eating standards on children through CSR educational programs: an evaluation of impact on eating preferences, attitude towards the brand and perceived brand reputation
... level of detail was not important. The researcher distributed sheets of A4 white paper and gave the children the verbal instruction “If you were told you can have any meal you want, what would you choose? ...
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Brand Extension Evaluation: an experimental research study in the service sector
... similarity of the extension with the MM and the perceived similarity of the MM as the main determinants for a good evaluation of brand extensions (BOTTOMLEY, HOLDEN, 2001; VÖLCKNER, ...
22
Branding with the in-out effect: the impact of consonantal articulation on brand evaluation
... the evaluation of neutral stimuli ...most of the previous evidence was not conclusive regarding the nature of the link between affect and approach-avoidance motivational states or behavior, ...
27
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
... car brand and customers (Belk, 1988; Loureiro & Kaufmann, 2016; Park et ...the brand and the cus- tomer self become close and also when brand-related thoughts and memories become more promi- ...
10
Brand sensuality and consumer-based brand equity
... the evaluation of high quality ...diagnosticity of touch, such as bath towels and carpeting (McCabe and Nowlis, ...lack of direct experience results in less self-confidence for individuals ...
149
Brand worlds
... the brand world is not perceived as being authentic or trustworthy, it diminishes the value derived from the experience for the ...cognitive evaluation, but affective responses to external stimuli such as ...
55
Two-stage categorization in brand extension evaluation: electrophysiological time course evidence.
... stages of attention during the low-level processing of stimuli ...process of perception and evaluation for warning signal word, P2 reflected the engagement of attention resources and ...
19
THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
... the evaluation of the three self-reinforcing elements through the purchase of products with multiple designs and symbolic ...integrating brand heritage as a mechanism that determines whether a ...
9
Effects of product characteristics and brand strength on brand engagement in Instagram
... a brand or a ...intensity of an individual’s participation in and connection with an organisation’s offerings and/or organisational activities, which either the customer or the organisation ...definitions ...
82
The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
... items of the questionnaire and find out if the items were well ...validity of the operational measures and ensured that customers understood the study’s instructions, questions and response scales in the ...
20
Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship
... associated brand efforts in SNS to positive outcomes related to firms’ performance, with effects on aspects like word-of-mouth (WoM) intentions, purchase intentions, overall brand equity and ...
19
The impact of brand love in building brand loyalty among young consumers
... outcome of Brand Loyalty with the greatest loading values of all the hypothesis ...a brand it more prone to become a brand ambassador of the ...between Brand Love and WOM ...
109
Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention
... name of their favorite for each category (milk, yogurts, potato chips and ...level of cause-brand fit, a 5 Likert-scale was used with smiley faces for each ...rate of cause-brand fit ( ...
25
Determinants of loyalty toward Booking.com brand
... reliability of the website and its response ...scope of feelings - trust on the seller; trust on the internet as a means of distribution; trust on the online business and regulations environment; and ...
35
The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
... growth of restaurants industry has indicate high increase which can be see through the quantity, quality, and the heterogeneous of restaurant ...expansion of the economics side, constitute positive ...
9
Analyzing consumer-based brand equity on Facebook: the impact of brand gender
... number of Facebook brand pages they liked and describe the product/service categories they belong ...Facebook brand page. For the rest of the questionnaire, respondents were asked to answer ...
7
How brand personality, brand identification and service quality influence service brand equity
... strength of the influence of brand identification and brand personality on perceived brand equity, brand identification exercises a stronger effect on brand ...reason, ...
12
Drivers of Customer Brand Engagement: An Application to Virtual Brand Communities on Facebook.
... format of interactivity from a single interaction to a relationship type of exchange over time (Etgar, ...phase of co-production, both parties created points of contact, improved knowledge ...
257
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
... levels of perceived quality ...influence of individuals' positive attitudes towards advertisements on brand equity ...level of creativity, the message communicated will be more or less likely ...
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