Integrated marketing communication
USING INTEGRATED MARKETING COMMUNICATION TO CREATE LONGTERM VALUE FOR A SUSTAINABLE ORGANIZATION. CASE STUDY: THE BAKERY INDUSTRY IN ROMANIA
... in integrated marketing communication ...in integrated marketing communication campaigns are: advertising, sales promotion, public relations, direct marketing, sales ...
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Integrated marketing communication in the digital environment. Advertiser attitudes towards online communication techniques
... digital communication techniques generate synergies with traditional communication ...digital communication actions in order to ensure the integration of the corporate values within the set of all ...
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INFORMATION MARKETING: between promotion and integrated marketing communication :: Brapci ::
... e marketing de causas, considerando que ao se tornar parte de um momento especial e mais relevante na vida pessoal dos consumidores, os ev ento s po d em ampliar e apro fund ar o relacionamento da empresa com o ...
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AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET
... of communication tools to reach target audiences. Successful marketing communications requires the use of various instruments of marketing communication, through which they share a unique ...
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Marketing communication on a non-profit organization: a case study about the activity of a students' union - Associação de Estudantes do ISCTE-IUL
... of communication in an attempt to diminish the weaknesses and value the strengths of the different elements (Kitchen, et ...of Integrated Marketing Communication in consumer behavior where he ...
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ANÁLISE DAS AÇÕES DESENVOLVIDAS PELO INSTITUTO FRANCISCA DE SOUZA PEIXOTO E SUAS CORRELAÇÕES COM AS PERSPECTIVAS DE MARKETING SOCIAL
... de marketing tem uma perspectiva de fora para ...de marketing que afetam o consumidor e obtêm o lucro criando a satisfação do ...de marketing, as empresas produzem o que os consumidores desejam, ...
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Organisational and Strategic Communication Research: European Perspectives II
... of communication invites communication and PR agencies to publicize press releases to the mass media without pondering if the information they are sending is relevant to ...Brasil Communication and ...
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Top Girls on YouTube
... Juliana Baltar is the protagonist of the two most viewed videos among the four YouTubers, namely “Baby Alive has an accident in the Tyrolean traverse” and “Baby Alive is admitted to the Hospital!” (translations from ...
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Study of effectiveness of e-marketing effectiveness given impact of Internet and communications and information technology on attracting tourists (Case Study: Tehran Province)
... E-mail marketing can be used to gain access to the vast and unlimited information in a way that users with an Internet connection can easily find full information about item at any time of day and ...e- ...
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Proposta de acompanhamento em grupo para idosos protetizados
... In the last meeting we discussed social isolation due to communication difficulties. One of the participants, a 78 year old lady said that “.. I used to watch TV very loud and no one in my family would stay in the ...
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‘Your Story is Told, Your Issue is Handled’ The Myth of Social Activity Corporate Storytelling in EnglishSpeaking Business Communication in the Age of Technically Mediated Orality :: Brapci ::
... business communication sharing of norms and values, the development of trust and commitment, sharing of tacit knowledge, the facilitation of unlearning, and the establishment of emotional ...Storyteller ...
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Communication Strategies for Preventing Violence against Women in Timor-Leste: a case analysis
... of communication programs related to gender-based ...strategic communication toolkit totally dedicated to this ...other communication strategies at individual and social ...strategic ...
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Relações públicas em estratégias de growth hacking na comunicação digital: os estudos de caso da Wallapop, Westwing e Fotocasa
... brand’s communication actions? What is the role of research? Is your action based on previous data and information? What is the relationship between communication objectives and business objectives? How are ...
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GestãodeProduto EMBALAGEM 08NOV2007
... de marketing, a embalagem é sinónimo de arte (design, cores, formatos); técnicas (de produção) e ciências (novos materiais e tecnologias) enquanto o responsável logístico tem mais atenção a outras funções: a de ...
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Em busca de um desafio
... Com ponto focal de toda a ação de marketing de- senvolvida na embalagem os alunos propuseram a criação de um Hot Site (www.monbijou.com.br) para funcionar integrado com ela em ações especialmente criadas. Através ...
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As motivações para o passa-palavra eletrónico negativo por parte de consumidores que reclamam: um estudo exploratório
... Segundo Malhotra (2001), as pesquisas de marketing apresentam duas grandes finalidades: 1) identificar problemas de marketing; 2) resolver problemas de marketing. Nes[r] ...
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MARKETING SOCIAL E MARKETING SOCIETAL: UMA CONFUSÃO TEÓRICA SOCIAL MARKETING AND SOCIETAL MARKETING: A THEORETICAL CONFUSION MARKETING SOCIAL Y MARKETING SOCIETAL: UNA CONFUSIÓN TEÓRICA
... social marketing and societal marketing, a misguided usage of these terms keeps on ...social marketing and societal marketing; and, in particular, (2) checking and analyzing possible ...
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Joint Data Management on ICDP Projects and IODP Mission Specific Platform Expeditions
... connection is available. Optical core scanning devices such Optical core scanning devices such as the DMT CoreScan® Color or the smartcube® smartCIS™ (Camera Image Scanner) can be integrated into the network to ...
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YouTube and political communication - Macedonian case
... unilateral communication with the electorate, without transparency and unsocial, which is opposite to the nature of social media aimed interactive two-way communication, and condescension of the opposite ...
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Marketing social : a otica, a etica e sua contribuição para o desenvolvimento da sociedade brasileira
... Marketing Social: Nova Carreira Moral para o Profissional de Marketing.. Marketing Social e Recursos Humanos: aos Colegas dos Ramos.[r] ...
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