Marketing in Higher Education
INCORPORATING MARKET ORIENTATION IN HIGHER EDUCATION INSTITUTIONS
... applied in the context of higher ...place in this sector, a strong willingness of universities to adopt marketing concepts can be ...of marketing in higher ...
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Developing a business intelligence initiative in higher education
... For the past years, HEIs have been under pressure to provide management information, not only for their own boards, but also to share with regulatory entities, accreditation bodies, and government agencies. All ...
116
Organizational culture, internal marketing, and perceived organizational support in portuguese higher education institutions
... notable higher education reform was initiated by the Bologna Process to promote mobility by facilitating greater comparability and computability among the diverse higher education systems and ...
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E-mail-marketing – a new tool of communication policy institutions of higher education
... e-mail-of marketing in the educational marketing particular analyzed approaches to the content of the concept «e-mail-marketing", determines the essence his nature and benefits of other ...
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Factors influencing mobile marketing acceptance in higher education students in the United Arab Emirates
... company’s marketing activities can be disrupted by cybercrime which means that the publicly traded companies suffer a huge expense due to the cybercrime which could be in the form of stolen assets, impaired ...
279
Distance higher education in Portugal: a disruptive strategy
... (innovating in-house, collaborating with others, introducing product or process innova- tions, introducing marketing or organizational innovations, and sales of new to market or new to firm ...
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Digital strategy in master programs in management in Portugal
... graduates, higher education institutions and businesses and professional ...inherent in marketing higher education (Table 4), the Portuguese market and Master Program in ...
143
Virtual reality and gamification in marketing higher education: a review and research agenda
... of education, creating a need for permanent updating on their functioning, usefulness and application in the classroom, which leads to an increase in research on how students learn and respond to ...
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Educ. Pesqui. vol.39 número4
... Program in Education at the Pontifical Catholic University of Rio de Janeiro – study the early years of this long-lived institution, founded in ...presented in two parts, involves a review of ...
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Proceedings of the 5th Global Management Conference, 2013, Global Academic Network & ISCTE-IUL
... company, in contrast to what it was ...significantly higher than the importance given to the certification of companies. In summary, most of Portuguese consumers go regularly to the stores, without ...
435
InTech Creating an ecosystem in higher education
... that in Portugal, people show lower entrepreneurial intentions and cultural attitudes that not favor entrepreneurship (GEM, 2004, 2008; Eurobarometer, ...2003). In this sense, it is not easy to convince ...
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GENDER DIFFERENCES IN HIGHER EDUCATION DEGREE CHOICE
... Both genders value more the Persistency, Capacity for Action, and Dedication and Commitment, recognizing that these characteristics are fundamental for both social work, by women, and ICT by men. However, women of social ...
8
AN AWARD SYSTEM FOR GAMIFICATION IN HIGHER EDUCATION
... students in appropriate ways ...this in mind, we designed a higher education subject, of the computer science course, around game concepts and ...learning in a HEI. The sections ...
10
Toward Integral Higher Education Study Programs in the European Higher Education Area: A Programmatic and Strategic View
... thought. In this model contracts are concluded at the beginning of the study program in which it is agreed, as a freely chosen engagement, that a small percentage of the future income of the graduate is ...
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Equity, quality and relevance in higher education in Brazil
... better education to children, and this is an important ...of higher education in Brazil is having a direct impact on economic de- ...of higher edu- cation worldwide is more related to ...
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Learning activities with semantic hypermedia in higher education
... futurists in the beginning of the twentieth-century with artist like ...cinema. In 1916 Marinetti and others declared, in the “The Futurist Cinema” manifesto, that film was the supreme art because it ...
509
Educ. Pesqui. vol.40 número3
... quality in higher education, whose tasks of supervision, error correction, and publication of major results are ...to education, ensured by the State, does not suffice to guarantee its ...
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Rev. esc. enferm. USP vol.41 número1 en v41n1a00
... unification in university ...developing in programs that promote and encourage mobility and exchanges of teachers and students among the various universities of the continent that are taking part in ...
2
English as a lingua franca in higher education: Implications for EAP
... medium higher education a common feature of many academic institutions in northern Europe and ...universities in southern Europe, English is gaining significance with increasing academic ...
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