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How to stand out in the market: communication plan for a non-profit organization, APCA

How to stand out in the market: communication plan for a non-profit organization, APCA

In social media, as well as in social networks the development of relationships is the key factor to have into account when organizations enter in this new world. The non- profit organizations that already use this type of communication use them mainly to “streamline their management functions, interact with volunteers and donors and educate others about their programs and services” (Waters et.al., 2009:103), nevertheless, non-profit organization are not using all the potential and opportunities that social media can offer them.
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Marketing communication on a non-profit organization: a case study about the activity of a students' union - Associação de Estudantes do ISCTE-IUL

Marketing communication on a non-profit organization: a case study about the activity of a students' union - Associação de Estudantes do ISCTE-IUL

To be successful when attaining an audience, it is crucial to have a well-defined strategy for communication, aligning with their core mission and values and the specificities of each target’s needs and profile, whether it is a for-profit or a non-profit organization. It can be affirmed that Associação de Estudantes do ISCTE-IUL is successful in its activity, organizing a big variety of events in various areas from political to cultural, or social to sportive. For instance, in 2017, their biggest event was sold out. Although, as it is presented, they could embrace a way of looking to their communication it in a strategic way, exploring individual and social dimensions of digital marketing communication, reflecting on the engagement with the public through diverse campaigns.
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Key words: Non-profit organization, Scaling process, Social impact and Intergenerational

Key words: Non-profit organization, Scaling process, Social impact and Intergenerational

Facing an aging society, where there is a large gap between generations and where the elderly are neglected, the Portuguese Red Cross – Delegation of Vila Nova de Gaia – created the project A+: grandparents at school, which encourages intergenerational work. After observing the positive results of the pilot project, the A+ team decided that the project has the potential to be scaled at a national level to enable it to contribute to the integration of the older people in the society, as well as for positive changes of individuals with regard to the elderly. This work project proposes a method to determine whether A+ can be scaled and what is the most efficient way to do it, establishing a process of scale that can be used by every non-profit organization.
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Facebook satisfaction and its impacts on fundraising: a case study at a Portuguese non-profit organization

Facebook satisfaction and its impacts on fundraising: a case study at a Portuguese non-profit organization

Non-profit organizations have invested in the development of content for their Facebook pages, believing be an efficient and effective means to publicize its mission and raising resources, whether monetary or human. The purpose of this study is to assess the satisfaction of the participants with the Facebook page, and how that satisfaction influences the dissemination of the organization through the word-of-mouth and the donations practices. In this context, a questionnaire was administered to 204 participants that were aware of the Portuguese non-profit organization “Leigos para o Desenvolvimento” (People for Development). The results show that the participants are satisfied with Facebook page of the organization, and that there is influence of satisfaction on the word-of-mouth and on the frequency and amount of donations. However, satisfaction with the Facebook, itself, does not appear crucial to the realization of donations, either in the present or in future as intended. The study focuses only on one organization and includes a sample that may not represent all the population extracts and so inhibit the generalization of the findings to other populations. The paper includes implications for the development of an effective use of the Facebook as a digital marketing tool that can contribute to the sustainability of non-profit organizations. The study confirms the importance of the Facebook as a digital marketing tool that can contribute to the sustainability of non-profit organizations.
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Using creative problem solving (CPS) to improve leadership in a non-profit organization

Using creative problem solving (CPS) to improve leadership in a non-profit organization

Abstract: The purpose of this study was to evaluate the effectiveness of the Creative Problem Solving (CPS) method in improving the leadership process in a non-profit organization. The research was designed around an intervention and structured in three stages (pre-consult, intervention and follow-up), with a team designated by management, in order to bring leadership cohesion to both departments of the organization and also between the board and executive management. The results, expressed in the tasks performed and in the interviews to team members, allowed us to conclude on the effectiveness of the CPS method to improve organizational leadership, by establishing a stronger relationship between departments, as well as, in the long term, between the board and executive management. These results highlight possible solutions to improve the leadership of non-profit organizations.
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Leadership, organizational culture and performance: a cross-cultural aspect of non-profit organization management

Leadership, organizational culture and performance: a cross-cultural aspect of non-profit organization management

According to Bass (1985), leaders can be considered transformational, when they use non-trivial purposes as means of subordinates’ motivation that require non-trivial decisions. Often, the success is defined by the ability to find a genuine solution in an irregular situation. The ability to think creatively and to act not according to the pattern of the elusive goal is at the same time an effective mechanism for the employees to evaluate their own level of professionalism. The need for such evaluation occurs when the goal can’t be achieved by existing methods. Consequently, transformational leader motivates the employees by satisfying their need in self-actualization in exchange for the achievement of organizational goals. Transformational leadership style may signify for followers that learning is a central competence as transformational leaders are continuous intellectually stimulating the followers and encouraging them to look at things from new perspectives (Hamstra, Van Yperen, Wisse & Sassenberg, 2013). The opportunity to interact with an extraordinary leader, focused on meeting the needs of the highest order, is often the central motive for subordinates’ performance.
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Aplicação da metodologia Balanced Scorecard numa Organização non-profit

Aplicação da metodologia Balanced Scorecard numa Organização non-profit

This dissertation aims to develop the Balanced Scorecard methodology in the Banco Alimentar Contra a Fome in Lisbon, a Portuguese non-profit organization, to provide it with a methodology that enables it to achieve its objectives and improve its work at the service of the community. The implementation of the Balanced Scorecard foresees the realization of three phases: Planning; Development of the basics of the Balanced Scorecard; Execution and feedback. The purpose of the dissertation was the implementation of the first two phases of the implementation of the Balanced Scorecard in the Banco Alimentar Contra a Fome, with the third phase being outside the scope of the dissertation due to the organization's schedule constraints. Subjacent to the main purpose, other sub-objectives are carried out, namely the definition of strategic objectives and targets, the selection of indicators, the design of initiatives and the development of the BACF strategic map.
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Rev. odonto ciênc.  vol.26 número2

Rev. odonto ciênc. vol.26 número2

T homas Van Dyke, DDS, Ph.D., is Vice President for Clinical and Translational Research and Chair of the Department of Periodontology of the Forsyth Institute. Forsyth, an independent non-profit organization, is affiliated with Harvard School of Dental Medicine and Harvard Medical School and has collaborations with university and research organizations around the world.

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As estratégias de relações públicas nos média sociais: análise de campanhas para a mudança social no setor da educação em Espanha e Portugal

As estratégias de relações públicas nos média sociais: análise de campanhas para a mudança social no setor da educação em Espanha e Portugal

The present paper discusses the use of social media when campaigning for social change in the education sector. The main focus is the analysis of the public relation strategies in use: the disclosure of real testimonials and the development of storytelling, as contents that enhance affinity and engagement towards social change. For the purpose of the analysis, two case stud- ies were developed that discuss the campaigns of two non-governmental organizations in the educational sector, via social media: #LeonorDejaLaEscuela by Fundación Secretariado Gitano in Spain, from 2015, and #Amigo-Bagos-Douro by Bagos d’Ouro in Portugal, from 2017. The first one was implemented mainly on Twitter – one of the most well-known social network in use to- day –, while the other one used WhatsApp – the most popular mobile messenger –, as means of campaigning for broader access to education. The study aimed to answer the following research question: what is the role of social media in nonprofit organizations public relations strategies? This equation expressed two scientific objectives: (1 st ) to deepen the knowledge on the ability
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Non-financial Results of Performance Indicators of Trade and  Industry Chambers in Ukraine

Non-financial Results of Performance Indicators of Trade and Industry Chambers in Ukraine

As a result of the study, non-financialЫ indicatorsЫ ofЫ organization‘sЫ activities have been analyzed, the dynamics of membership base and the scope of delivered services have been identifiedЫasЫwellЫasЫtheЫlevelЫofЫorganization‘sЫcompetitivenessйЫThe most promising services have been highlighted.

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Does Prigogine’s Non-linear Thermodynamics Support Popular Philosophical Discussions of Self-Organization?

Does Prigogine’s Non-linear Thermodynamics Support Popular Philosophical Discussions of Self-Organization?

Already in Prigogine’s (1980) semi-popular book, there is a tendency to use the concept of self-organization instead of the concept of dissipative structures. It is understandable: behind the dissipative structure persists a rather rigorous analysis of such phenomena as the Bénard cells and chemical clock. he concept of self- organization is a descriptive concept which has no explication in the terminology of physics. As was said at the beginning of the present article, “self-organization is a process where some form of global order or coordination arises out of the local interactions between the components of an initially disordered systems”. In Prigogine’s abovementioned book, Chapter 4, where the concept of dissipative structure is formulated, is subsequently followed by Chapter 5 titled “Self- organization”. It is interesting that the term ‘self-organization’ is not present in this chapter. his is a chapter about stability of dissipative structures, the Brusselator, coherent structures in physics, chemistry, biology, ecology. he term ‘self- organization’ helps the author to group together many diferent topics. At the end of the book Prigogine cites Ramon Margalef ’s book on ecology, viewed in a very wide sense of the word. Margalef writes about the “baroque of the natural world”. What he means is that ecosystems contain many more species than would be “necessary” if biological eiciency alone were an organizing principle. his “overcreativity” of nature emerges naturally from the type of description being suggested here, in which “mutations” and “innovations” occur stochastically and are integrated into the system by the deterministic relations prevailing at the moment. (Prigogine, 1980, pp. 129–130)
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Rev. Soc. Bras. Med. Trop.  vol.30 número3

Rev. Soc. Bras. Med. Trop. vol.30 número3

This study was carried out at the Blood Bank of the Hospital Albert Einstein, a non- profit private institution in the city of São Paulo. All candidates for blood donation were interviewed. The candidates were deferred as blood donors if they had any risk factors for Chagas’ disease. Risk factors for Chagas’ disease were considered positive when: a) the donor recognized the insect that transmits the disease (the donor was shown photographs of different species of the triatomidae), b) had lived in endemic areas in homes infested by the triatomidae, or c) had received blood transfusions.
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“Crowdfunding” como uma fórmula para o financiamento de projetos: uma análise empírica

“Crowdfunding” como uma fórmula para o financiamento de projetos: uma análise empírica

Of the 1,251 campaigns registered, 23 had their headquarters outside of Spain, 11 in Italy, three in Germany, two in Andorra and one in each of the following countries; Argentina, Belgium, Cuba, Portugal, Japan, Mexico and Holland. These 23 campaigns whose headquarters were not in Spain were eliminated leaving a sample of 1,228 campaigns. As Verkami makes up 44% of the active projects accumulated in the two polls, it is estimated that the sample is representative of this type of general platform. 44% of the 2,791 campaigns on general platforms are projected to be hosted by Verkami in 2013, allowing a comparison to be made of the success index of the profit and non- profit-making crowdfunding campaigns hosted on a general platform with a reliability of 95% (K = 2,575) and a margin of error of 2.1%. At first the finite number of campaigns did not provide any performance data (p = q = 0.5). As the United States of America Crowdfunding Industry Report 2013 estimated that 50% of the campaigns in the States end successfully, the estimated values of p and q would be maintained. To enhance the validity of the sample, 149 campaigns hosted on the general platform Goteo, selected in the same period of time as the sample from Verkami were included.
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Estud. av.  vol.23 número65 fr a02v2365

Estud. av. vol.23 número65 fr a02v2365

indique une subordination à l’employeur. Mais ce que nous voyons, au grand jour, c’est une subordination, non pas un employeur, mais à un système, tellement obscur que plus personne ne sait réellement qui est son véritable patron ! Eh bien, prenons cette réalité au mot : si l’on se sait plus qui est patron, c’est qu’il est inutile, un lointain rentier et parasite empêtré dans une crise financière qu’il ne comprend et ne maîtrise plus. Devenir libre est une chose simple : développer et exercer son pouvoir d’action, son initiative, avec intelligence, discernement, connaissances, culture, générosité. Ce pouvoir n’est pas une abstraction : il existe et ne demande qu’à se développer. Mais ce n’est plus, ni simplement une affaire de cité, ni une affaire de bien vivre, c’est une affaire de champ d’action qui puisse faire synthèse. Et où se situe ce champ d’action ? Dans le mode et le style de vie que nous sommes capables d’inventer, car nous en avons les ressources, le pouvoir, le goût, la nécessité. Inventer de nouveaux modes de vie, voici peut être le point culminant de la sortie du salariat et de l’exercice de la démocratie.
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Fear the walking dead: the epidemic of zombie firms in Portugal

Fear the walking dead: the epidemic of zombie firms in Portugal

As studied by several authors like Alexandre et al. (2017) and de Barros et al. (2017) the continuity of these firms in the market, which in normal conditions would leave the business, reduce the level of productivity of Portuguese firms and hinder the entry of new firms in the market, which if they wanted to enter would have to reach higher levels of productivity to compensate the reduction in the market profitability caused by the existence of zombies. While zombie firms survive the non-zombies die due to the productivity gap between them. These two papers showed that zombies tend to decrease overtime having a raise after the 2008 crisis until the EFAP entered in the Portuguese economy. Also, observing the results obtained in this work we can see exactly that. Zombies tend to raise after an economic crisis but after monetary policies being implement they fall.
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Rev. Bras. .  vol.71 número4 en a01v71n4

Rev. Bras. . vol.71 número4 en a01v71n4

Art. 10. The agreements and contracts signed between STI, support institutions, fostering agencies and private non-profit national entities related to research activities, whose purpose is compatible with this Law, may reserve resources for the coverage of administrative and operational expenses, observing the maximum limit defined by the rules.

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Office work: an analytical model for professionalization in social work in the non-profit sector in Portugal.

Office work: an analytical model for professionalization in social work in the non-profit sector in Portugal.

Nas burocracias profissionais (forma 3), encontramos os processos de racionalização onde, em consequência da descentralização e da ação profissional ao nível operacional, existe um maior[r]

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PROFIT – THE ABSOLUTE EXPRESSION OF PROFITABILITY

PROFIT – THE ABSOLUTE EXPRESSION OF PROFITABILITY

Profitability of an economic unit is expressed through a system of indicators, because "no index or economic category can reflect the total, perfect, complex reality of economic phenomena or processes. Each expresses a side of concrete, essential details (indexes), but a full one (economic category). This system of indexes for profitability is characterized by a higher degree of consolidation, of reflection of the economic-financial results. They must be correlated to the other indexes of economic efficiency from the various subsystems that constitute the factors which determine the actual amount of profit and the rate of return. Each indicator has a certain form of expression according to the phenomena to which it refers. Thus, they can be expressed in relative sizes as medium sizes or indexes. They can also be expressed in physical, conventional or value units. The ability to develop monetary results can not be judged independently to the employed means for achieving them. Therefore, the profitability analysis is not limited to investigating its absolute indexes but also the relative ones, obtained by comparing the results to the means employed or consumed for developing the specific activity
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Linfoma primário do sistema nervoso central.

Linfoma primário do sistema nervoso central.

33. Poortmans PMP, Kluin-Nelemans HC, Haaxma-Reiche H, Van't Veer M, Hansen M, Soubeyran P et al. High-dose methotrexate- based chemotherapy followed by consolidating radiotherapy in non- AIDS - related primary central nervous system lymphoma: European Organization for Research and treatment of Cancer Lymphoma Group Pjase II, trial 20962. J Clin Oncol. 2003;21 (24):4483-8. 34. Hoang-Xuan K, Taillandier L, Chinot O, Soubeyran P, Bogdhan U,

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ACCOUNTING RESPONSIBILITY FOR BUSINESS EVALUATION

ACCOUNTING RESPONSIBILITY FOR BUSINESS EVALUATION

In the world today the need for improvement the business management quality assumes significant change in organization and mode of business management. Establishing of appropriate level, structure and authority of business management depends in most cases on the size, number of employees, complexness of technological and business process, market position and other factors. Development of a business requires decentralization of operative functions. The decentralization of a business means the increase of operative activities control of greater number of managers in such a business. An important segment that so far was neither sufficiently applied in the romanian practice, not sufficiently treated is a system of responsibility.
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