Online Social Media
The Possibilities of Social Media Marketing: Why Sponsored Posts on Facebook and Instagram are effective Online Branding Tools
... a social and psychological ...of online media are discussed and taken into consideration, however not situated in the ...of online social media platforms – therefore suggests the ...
26
Credibility of social online media: in the eyes of Finnish professional journalists
... The online social media have not enough scope to assure readers about the au- thenticity of their information through crosschecking at the initial stage but the informa- tion can be checked and ...
16
Building online content on offline moments: opportunities for brands in social media
... an online social media campaign, the relatively narrow target group reached in social media campaigns could be broadened by the event referred ...opinion online. Moreover, using ...
201
O impacto do Social Media Marketing na qualidade dos relacionamentos dos fans desportivos com os clubes de futebol
... de social media marketing tem por objetivo promover um acréscimo na qualidade do relacionamento do fã desportivo para com a ...reserva online em plena página Facebook oficial dos clubes dos bilhetes ...
130
Crises management in a social media environment from the perspective of a public relations manager
... Furthermore, it is important to define which communication tools to use in the course of a crisis. According to Schultz et al. [2011], blogs and Twitter are considered efficient tools to "repair" the reputation ...
15
A Digital Communication Strategy for Kiehl’s: Humanize an Online Engagement
... an online survey, targeted to Portuguese people which gathered 259 respondents (187 women and 73 men), the majority being from Lisbon, students, and having a college ...
27
A influência dos media tradicionais e dos social media na reputação e na ligação emocional à marca
... A reputação é um dos temas frequentemente abordado por investigadores porque está associado a maior retenção de clientes (Herbig & Milewicz, 1993), melhor relação com funcionários (Deephouse, 2000) e fornecedores, ...
96
A corrupção como representação social: a influência dos media
... grupo social atribuem a si próprios ou aos outros e que vão condicionar as ações e atitudes do indivíduo perante uma ação ou sujeito estereotipado” (Maisonneuve, 1967 cit in Moliner, 1996, ...conduta social ...
68
Crowdfunding: Uma nova estratégia para o jornalismo online Estudo de Caso
... 20 Em Maio de 2014, surgiu um novo jornal digital o Expresso diário. Com uma rotina diferente de todos o que operavam até então, o novo produto da Impresa surge como o primeiro vespertino online português pago, ...
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COMMUNITY MEDIA ONLINE: RESEARCH APPROACHES AND PRACTICES OF FUNCTIONING - CASE OF ETHNIC MEDIA
... There were several messages focused on civic participation. Among them was invitation to a meeting with a lawyer (September 13, 2016), who, how it was written in the text, "could protect the rights of the ...
12
: Brapci ::
... rede social mais utilizada pelas bibliotecas públicas ...ou media sociais, como por exemplo blog, YouTube ou Twitter, entre outras, é, geralmente, feita por bibliotecas que possuem página no Facebook, ...
20
O USO CONSUMO E A PRODUÇÃO DE MEDIA NOVOS MEDIA DOS ESTUDANTES BRASILEIROS NAS UNIVERSIDADES DE
... de Media dos estudantes brasileiros nas universidades na Região de ...novos Media e articulação com os Media tradicionais, a nova lógica uso, consumo, produção dos Media e imigração, de modo ...
94
Measuring online social bubbles
... Indeed, social media and blogs could be very different from other types of sites, because of the strong social influence in ...of online activity: information search, one-to-one communication ...
14
Fundraising and online marketing: how social media have an impact on the growth of a charity organization
... The main aim of this dissertation is to study how digital marketing techniques can be implemented in the fundraising strategy of non-profit organizations, and how to face the transition from an old school fundraising ...
60
Jogabilidade online: a vertente social dos MMOG
... convívio online, de conhecer e jogar com outras pessoas é muitas vezes ...mecanismo social nesta tipologia de ...experiência social ao invés de uma experiência ...
68
Counting to Nowhere: Social Media Adoption and Use as an Opportunity for Public Scholarship and Engagement
... scan their best photographs for profile pictures, then pay to upload them, and continue using the site. Certainly, these users are experiencing a different Facebook than my American undergraduate students do. It is ...
3
Media Rituals in Eusébio’s Exequies
... agents, media and audience as a coronation, that is, “the recognition and glorification of a hero” (Dayan and Katz, 1992: ...within media enactements, argued that the coronation represents the ceremonial ...
18
IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
... the Social media, proposing the use of communication strategies, through interactive games and banners on Facebook that lead the consumer to the company website, or behavioral communication (persuading the ...
34
Media Rituals in Eusébio’s Exequies
... agents, media and audience as a coronation, that is, “the recognition and glorification of a hero” (Dayan and Katz, 1992: ...within media enactements, argued that the coronation represents the ceremonial ...
18
Análise da procura de informação sobre atividade física nos media sociais online
... sociais online têm capacidade de influenciar os comportamentos dos indivíduos (Nabi, Prestin, So, 2013; Oh, Ozkaya, LaRose, 2014; Pinkerton et ...MS online específicos para partilha de experiencias ...
6