Potential of Social Media
A study on the utilization, perception and potential of social media as a marketing tool: the case of travel agencies in Azerbaijan
... type of virtual services where people can connect with each other (Das and Sahoo, ...2011). Social networking sites are applications that enable users to connect by creating personal information ...list ...
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IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
... terms of Costs and Potential Reach levels/groups, enable it to add another important measure on top: ...measure of advertising for the evaluation of advertising programs for two reasons: 1) ...
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Social media influencers
... Moreover, participants expressed the relevance of the way they communicate with their audience. “Nowadays, people discredit everything that is advertisement. There is the belief that Instagramers only do that ...
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The impact of social media in brand building
... dissemination of social media was triggered by the exponential growth of Internet users, leading to a completely new environment for customers to exchange ideas and feedback about products and ...
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A influência dos media tradicionais e dos social media na reputação e na ligação emocional à marca
... A reputação é um dos temas frequentemente abordado por investigadores porque está associado a maior retenção de clientes (Herbig & Milewicz, 1993), melhor relação com funcionários (Deephouse, 2000) e fornecedores, ...
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Forecasting power of social media sentiment time series
... use of daily data may be a ...analyzing social media to get deeper knowledge about market ...combination of volume and sentiment of the ...number of clicks or retweets might be ...
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(Social) media isn’t the message, networked people are: calls for protest through social media
... majority of respondents, there are some types of use that should also be underlined when analyzing political participation on ...use social media to comment positively or negatively policies ...
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User characterization in social media
... stage of KDD ...application of supervised learning algorithms over selected data and offers the tools for model validation and ...section of this view is the Cluster section, which has the same ...
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Share a vision about social media and its potential
... Where is the Wisdom we lost in knowledge: security issues and human relationships in social media. Luis Borges Gouveia[r] ...
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Autism and Social Media: The Case of Brazil
... challenges of autism, but she deals with them in a positive way and also encourages and supports other ...lists of inclusive schools, and doctors – some in a collaborative manner with her ...lives of ...
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Social media: a new way of public and political communication in digital media
... implementation of the four variables of marketing mix: product, price, distribution and ...performance of the product, the degree of customer satisfaction and their sales volumes, the ...
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Social Media Usage Practices of Luxury Automobile Consumers
... the social media platform to process their communication activities, engage with their target ...average of 34 posts per day and 19.8k engagements per post, more than any of its ...one ...
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From Mass to Social Media? Advancing Accounts of Social Change
... “the media” meant the mass media (press, television, cinema)— as a quick glance along our bookshelves easily ...“the media” tended to be too centralizing, 1 underplaying the many and intertwined ...
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An Analysis of the Social Media Presence of the Brands
... pursuing of this objective convinced an increasing number of companies to start using social media tools, such as social networks or blogs, in order to communicate with a great number ...
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A corrupção como representação social: a influência dos media
... “os media detetam, publicitam e dramatizam o fenómeno da corrupção da corrupção” ...os media investigam os casos de corrupção, por vezes, com mais êxito que as autoridades de investigação criminal, uma vez ...
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O papel dos social media nas crises reputacionais
... Na última década, a produção científica aumentou consideravelmen- te, bem como a disponibilização e circulação destes conteúdos à escala glo- bal (Cyranoski et al., 2011). Assim, a revisão sistemática da literatura é um ...
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Relatório de estágio na Nintendo of Europe, GmbH, como "Social Media Intern"
... Com mais de 1,5 biliões de utilizadores activos no 4º trimestre de 2015 ( Statista, 2016a ), o Facebook detém o recorde de rede social mais utilizada a nível mundial ( Statista, 2016b ), não sendo a Europa ...
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Framework for the Discovery of Newsworthy Events in Social Media
... Óscar Narciso Mortágua Pereir graduated in 1983 in Electronics and Telecommunications Engineering at the University of Aveiro (UA). Then, he devoted several years to research and development activities in several ...
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Exploring Entrainment Patterns of Human Emotion in Social Media.
... Since social contact is closely tied to emotional proximity, we are motivated to discern how emotions entrain in dif- ferent peer patterns, ...establishment of social relationship undergoes three ...
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Web 2.0: Social Media Plan
... consumir media (prime time vs my time) e em muitos casos são os próprios consumidores que após uma boa ou má experiência com a marca acabam por falar e expor a sua experiência de forma livre e espontânea na ...o ...
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