Purchase intention
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
... This section is dedicated to evaluating the consistency of the chosen scales and how well they are organized in terms of explaining each specific construct. This process was based in a factorial analysis, more ...
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Young Adult Brazilian Beauty Consumers’ Perception of Lancôme and the Effectiveness of Social Media Relationships with Local Celebrities on their Purchase Intention Inês Gonçalves Esquível Carrilho Ribeiro
... The questionnaire was developed in the Qualtrics platform and distributed online through facebook. It had 105 valid responses from Brazilian woman between 18 and 29 years old, premium or non-premium beauty consumers. In ...
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Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
... the purchase intention items, whilst in the football sponsorship scenario all the items in all the constructs analysed presented positive and significant ...Concerning purchase intention, both ...
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Are digital influencers ruining your business?: the effects of negative word-of-mouth endorsed by digital influencers on purchase intention
... pre-word-of-mouth purchase probability was also analyzed, as literature shows that, when a customer is already willing to buy a certain product, when he/she receives the negative information about it, he/she will ...
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Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention
... Regarding milk brands, for the participants who did not play any game, Mimosa had significantly higher scores than Mu-Mu, for all variables (Table 4). The gap between the brands’ scores was smaller when the advergame was ...
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Services Quality on Brand Preference and Purchase Intention of Customers (case study: customers of Saderat bank)
... the purchase intentions, (4): There is a significant relation between the tangible and the purchase intentions, (5): There is a significant relation between the responsiveness and the purchase ...
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Drivers of emotions and purchase intention in virtual supermarket setting: explore the rule of mental imagery, product involvement and presence
... 56 Through the methodology used and the results obtained is possible to agree with the mentioned authors. On the one hand, the results show that Mental Imagery leads to a purchase intention (β = 0.307), the ...
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Avaliação sensorial e intenção de compra de iogurtes acrescidos de diferentes aromatizantes / Sensory evaluation and purchase intention of yogurts plus different flavorings
... and purchase intention, through sensory analysis composed by a team of 43 untrained judges, who evaluated the appearance, aroma, texture, viscosity, acidity, color and flavor ...the purchase ...
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Modelling consumers’ sustainability consciousness impact on sustainable purchase intention
... sustainable purchase intention with prior literature review and qualitative research and posterior structural equation modelling measurement proposing the Consumers’ Sustainable Consumption ...to ...
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The Impact of E-Media on Customer Purchase Intention
... In view of the growing number of internet users, the factors of social media that influence the purchase intention of customers need to be explored. Social Media is being considered playing an important ...
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FREE CHOICE PROFILING, ACCEPTANCE AND PURCHASE INTENTION IN THE EVALUATION OF DIFFERENT BISCUIT FORMULATIONS
... For purchase intention, the mean values ranged from ...of purchase, with the highest averages for the optimized (1), standard (2) and sugar free (4) formulations, which did not differ statistically ...
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Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
... That is, the greater the match between the brand-user image with the consumer's ideal self-image is, the more likely that consumers implicitly infer that the use of the brand should meet their need for self-esteem ...
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How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects
... To understand how the fans of esports perceive the brands existence in esports the marketing advertising agency GMR Marketing LLC (2016) conducted a survey aiming the fans that play, watch, or both. In this study, 85% of ...
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The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil
... A norma subjetiva não exerce um efeito positivo no passa-palavra (H3a), entretanto, exerce efeito positivo na propensão a pagar mais por roupas de marca de luxo (H3b); ou sej[r] ...
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Colourless, tasteless, and odourless: the impact of bottled water brand personality on consumer behaviour
... higher purchase intention and higher levels of consumer satisfaction, in spite of consumers recognizing similar levels of congruence with both ...consumers’ purchase intention, overall ...
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The Possibilities of Social Media Marketing: Why Sponsored Posts on Facebook and Instagram are effective Online Branding Tools
... A comparison of sponsored posts according to platforms: In order to answer the hypotheses, the data from the questionnaire was processed to indicate the extent to which sponsored posts (SP) affect users in terms of brand ...
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Value perception in the consumption of convergent technology products with green attributes
... the purchase intention increases moderately when compared to other integration possibilities, because the addition of a green attribute is seen as a utilitarian integration, with little incremental ...their ...
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Does humor work in advertising of pharmaceutical products?
... This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves ...
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I NTERACTION OFB RANDC OMMUNITY ANDP URCHASE I NTENTIONS J OÃOP EDROG OMESR OGADOQ UINTINO
... The model used in this research (Fig. 1) is an adaptation of a conceptual framework proposed by Bond (2010), which analyzes a relationship between social media participation/engagement and behavioral outcomes, such as ...
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Mutton mortadella supplemented with yacón meal
... The use of mutton and yacón meal is a promising alternative in the manufacture of healthier skin- encased products. Physicochemical and microbiological parameters of varied between formulations, but all met the minimum ...
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