Relationship marketing
Investigating the effect of relationship marketing aspects on customer satisfaction (Case Study: Boroujerd textile factory)
... In this paper was investigated the effects relationship marketing on customer loyalty and satisfaction.By a 5-point questionnairewere collected Experts and customers opinion in Borujerd textile ...
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Trust in Transactional and Relationship Marketing: Implications in a Post-CrisisWorld
... relational, marketing suggests a significant reali- gnment of marketing communication, engagement, and strategic agenda and was seen by many as representing a paradigmatic shift (Gummesson ; Morgan and ...
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Applying relationship marketing to enhance nação capoeira’s market performance
... In the context of relationship marketing interaction is a two way street. Firms do not just inform the client about the latest product releases and promotions, but they receive information from the customer ...
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The Effect of Relationship Marketing on Customer Satisfaction (Case Study:Hepco Company Services Market in Markazi Province)
... a relationship marketing, Approach to improve customer satisfaction by Ranjbarian and BARARI was conducted in ...traditional marketing And trend toward relationship ...
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Bringing Relationship Marketing Theory into B2B Practice: The B2B-RP Scale and the B2B-RELPERF Scorecard
... in relationship marketing is still at an early stage, it is believed that with this approach we offer the buyer view as a starting point to better understand the components of B2B relationship ...as ...
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Relationship marketing and consumer behavior in fast-moving consumer goods
... On the contrary, the NBD-Dirichlet theory raises serious doubts regarding the relationship marketing paradigm in general and loyalty programs in particular. This approach favors observation of real ...
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Customers' relationship with their grocery store: direct and moderating effects from store format and loyalty programs
... complex relationship between customer satisfaction and customer ...the relationship between consumers and their grocery store (measured by satisfaction, trust and loyalty) are tested and ...
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BAR, Braz. Adm. Rev. vol.5 número3
... of marketing that essentially emphasizes the retention of current customers, rather than the pursuit of new customers or the focus on singular ...powerful relationship marketing tool available to a ...
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COMO IMPLANTAR O MARKETING DE RELACIONAMENTO
... Abstract: relationship marketing is an artifact that seeks to establish value by ‘intimacy’ or greater proximity to the customer, in order to make the offer adequate to keep the client loyal to the ...about ...
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Rev. adm. empres. vol.38 número3
... Studies on relationship marketing indicate that client loyalty can be built by customizing products to their needs. This is especially feasible when the product or service offered for a [r] ...
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THE LINK BETWEEN ORGANIZATIONAL CULTURE AND CORPORATE PERFORMANCE – AN OVERVIEW
... The term culture refers to a relatively stable set of beliefs, values and behaviors commonly held by a society, being derived from social anthropology as a framework for understanding “primitive” societies (Kotter and ...
4
INFORMATIONAL APPLICATION FOR THE SUPPORT OF OPERATIONAL MANAGEMENT
... The data storehouses represent an acute request of modern organizations (enterprises, banks or administration) and at the same time a technological relationship frequently put into practice. The current vision ...
5
Marketing budget optimisation: key metrics and trends, according to specialists
... regarding marketing, which creates a demand for a clear definition of those that are most relevant and impactful to the ...with marketing metrics was a recurrent problem in previous researches, such as ...
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Evolução do ensino de marketing: um breve histórico.
... como Marketing era visto e ensinado em sua origem e como evoluiu com o passar dos anos, sob o impacto das mudanças nos contextos social, político e econômico, chegando até o que hoje entendemos pela disciplina e, ...
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GestãodeProduto EMBALAGEM 08NOV2007
... de marketing, a embalagem é sinónimo de arte (design, cores, formatos); técnicas (de produção) e ciências (novos materiais e tecnologias) enquanto o responsável logístico tem mais atenção a outras funções: a de ...
8
Analyzing the effect of customer loyalty on virtual marketing adoption based on theory of technology acceptance model
... for marketing area and emergence of the Internet leads to creation and development of new marketing models such as viral ...other marketing methods, the most powerful tool for selling products and ...
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LES APPROCHES PSYCHOSOCIOLOGIQUES DES ORGANISATIONS
... l’activité). En résumé, l’implication en situation de travail représente la manière dont une personne place sont travail compte tenu de ses autres intérêts de vie, s’identifie [r] ...
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O Marketing relacional e a comunicação integrada de marketing
... do marketing, Kotler (2000) considera que é a ciência e a arte de explorar, criar e entregar valor para satisfazer as necessidades de um mercado- alvo através da obtenção de ...O marketing identifica ...
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2 DO MARKETING AO MARKETING DA INFORMAÇÃO NO ARQUIVO
... Information Marketing, especially in the attendance service for the ...Information Marketing that are suitable to the Archive; and to propose a Action Plan ...of Marketing strategies, the digitized ...
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O marketing de relacionamento transformando a organização para competir em tempo real: integração entre tecnologia da informação e marketing
... Demostra que a prática do marketing de relacionamento exige a união entre a tecnologia da informação e o marketing, leva a um profundo conhecimento dos .clientes[r] ...
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