Relationship marketing (RM)
Investigating the effect of relationship marketing aspects on customer satisfaction (Case Study: Boroujerd textile factory)
... that, relationship marketing has a positive impact on customer ...of relationship marketing; Customer satisfaction is moved on the variable standard deviation ...
11
Trust in Transactional and Relationship Marketing: Implications in a Post-CrisisWorld
... relational, marketing suggests a significant reali- gnment of marketing communication, engagement, and strategic agenda and was seen by many as representing a paradigmatic shift (Gummesson ; Morgan and ...
18
Applying relationship marketing to enhance nação capoeira’s market performance
... In the context of relationship marketing interaction is a two way street. Firms do not just inform the client about the latest product releases and promotions, but they receive information from the customer ...
87
The Effect of Relationship Marketing on Customer Satisfaction (Case Study:Hepco Company Services Market in Markazi Province)
... a relationship marketing, Approach to improve customer satisfaction by Ranjbarian and BARARI was conducted in ...traditional marketing And trend toward relationship ...
8
Bringing Relationship Marketing Theory into B2B Practice: The B2B-RP Scale and the B2B-RELPERF Scorecard
... in relationship marketing is still at an early stage, it is believed that with this approach we offer the buyer view as a starting point to better understand the components of B2B relationship ...as ...
27
Relationship marketing and consumer behavior in fast-moving consumer goods
... On the contrary, the NBD-Dirichlet theory raises serious doubts regarding the relationship marketing paradigm in general and loyalty programs in particular. This approach favors observation of real ...
533
COMO IMPLANTAR O MARKETING DE RELACIONAMENTO
... Abstract: relationship marketing is an artifact that seeks to establish value by ‘intimacy’ or greater proximity to the customer, in order to make the offer adequate to keep the client loyal to the ...about ...
10
Customers' relationship with their grocery store: direct and moderating effects from store format and loyalty programs
... complex relationship between customer satisfaction and customer ...the relationship between consumers and their grocery store (measured by satisfaction, trust and loyalty) are tested and ...
36
BAR, Braz. Adm. Rev. vol.5 número3
... of marketing that essentially emphasizes the retention of current customers, rather than the pursuit of new customers or the focus on singular ...powerful relationship marketing tool available to a ...
20
Rev. adm. empres. vol.38 número3
... Studies on relationship marketing indicate that client loyalty can be built by customizing products to their needs. This is especially feasible when the product or service offered for a [r] ...
8
Analyzing the effect of customer loyalty on virtual marketing adoption based on theory of technology acceptance model
... viral marketing and their intention, it is recommended to the designers of viral marketing camps to increase the performance and usefulness of viral contents from the perspective of ...viral ...
12
Evolução do ensino de marketing: um breve histórico.
... de Marketing e tendo-se colocado o cliente no centro do processo, começam a surgir artigos que tratam da questão da ética de ...para Marketing. Fica claro que julgar a ética de uma ação de Marketing ...
25
THE LINK BETWEEN ORGANIZATIONAL CULTURE AND CORPORATE PERFORMANCE – AN OVERVIEW
... The term culture refers to a relatively stable set of beliefs, values and behaviors commonly held by a society, being derived from social anthropology as a framework for understanding “primitive” societies (Kotter and ...
4
LES APPROCHES PSYCHOSOCIOLOGIQUES DES ORGANISATIONS
... l’activité). En résumé, l’implication en situation de travail représente la manière dont une personne place sont travail compte tenu de ses autres intérêts de vie, s’identifie [r] ...
7
INFORMATIONAL APPLICATION FOR THE SUPPORT OF OPERATIONAL MANAGEMENT
... The data storehouses represent an acute request of modern organizations (enterprises, banks or administration) and at the same time a technological relationship frequently put into practice. The current vision ...
5
Marketing budget optimisation: key metrics and trends, according to specialists
... regarding marketing, which creates a demand for a clear definition of those that are most relevant and impactful to the ...with marketing metrics was a recurrent problem in previous researches, such as ...
120
GestãodeProduto EMBALAGEM 08NOV2007
... Dependendo da perspectiva, o conceito de embalagem pode variar de pessoa para pessoa, dependendo do foco que está a ser analisada, ou seja para um profissional da área da distribuição, por exemplo, a embalagem pode ser ...
8
Estratégia de marketing: contribuições para a teoria em marketing.
... Num primeiro momento foi realizada a integração dos modelos de formação da estratégia de marketing aborda- dos neste artigo: o trabalho de Menon et al. (1999) e o de Noble e Mokwa (1999), cuja união foi realizada ...
11
O turismo cultural como solução para o aumento da taxa de retenção turística no município de Alcobaça
... do marketing, a orientação estratégica deve conjugar a orientação ao cliente, a orientação social e a longo prazo, a orientação competitiva, a orientação ao canal de marketing e a orientação interna, ...
157
Plano de marketing aplicado à Livraria Arquivo com proposta de otimização dos processos de comunicação e venda através de um website de e-commerce
... de marketing digital, as marcas devem entender o efeito do e-WOM, não apenas como fonte de credibilidade, mas também em termos de como a mensagem é configurada (Park & Lee, ...
144