The power of brands
The role of brands on consumers’ purchase decisions
... Finally, the relationship between both Brand Awareness dimensions and the relative power of Brand Recall have been studied by Young and Rubicam Europe, under the guidance of Jim ...
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A contribution for the methodology of design-communication in the assessment of communicative impact of brands
... assess brands. Mainly centred on the marketing and management analysis, they are of reduced effectiveness in what concerns categories taken as fundamental when evaluating a ...upon the area ...
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The power of controversy
... Exploring the importance of feelings of power on consumer behavior can give great insights for building brands and targeting the right ...with the notation of ...
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The global shopper & brands communication at airports
... over the world and buy wherever they are, either to buy brands they cannot find in their own country (50%) or to buy brands they can actually find in their own countries ...buy brands for ...
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Digital marketing and the construction of brands for small wine producers
... is the starting point to build loyalty and positive conversions (Chen, 2003; Malik et ...instead of magazines or books. Therefore, the development of a digital marketing strategy is a good fit ...
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An Analysis of the Social Media Presence of the Brands
... consumers. The pursuing of this objective convinced an increasing number of companies to start using social media tools, such as social networks or blogs, in order to communicate with a great number ...
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The consumption of luxury brands thinking Baudrillard
... ainda que a série é baseada no modelo de estilo de minorias sociais abastadas, mas nunca existem concomitantemente ao modelo. Seguindo como exemplo a indústria automobilística, é notóri[r] ...
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Evaluation of the wear rates of eight different brands of artificial resin teeth
... wear of artificial resin teeth used in prosthetic rehabilitation treatment is of great concern to the dentist, since wear changes the occlusal vertical dimension (OVD) and may provoke ...
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The Metaphysics of Information: The Power and the Glory of Machinehood
... primality. The implications for the interrelations of the categories of space, time, matter and energy on the side of the physical sciences we have already hinted ...
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THE POWER OF THE SMALL: THE EXAMPLE OF Paracoccidioides brasiliensis CONIDIA
... on the shift desidered, namely, conidium to mycellium or conidium to ...In the first case, C began to produce germ tubes in 24 h that after 96 h continued to give rise to mycelial ...some of them ...
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The germinating power of seeds of mango trees.
... As sementes de todas as variedades mantidas a temperatura ambiente, foram examinadas por etapas; as deixadas dentro dos frutos, só foram observadas após o desaparecimento da polpa env[r] ...
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The Evocative Power of Projective Techniques for the Elicitation of Meaning
... use of an interdisciplinary creative working group mirrors the marketing practice of brainstorming and the use of think tanks led by social and organizational psychologists, during ...
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The concept of the European Union’s normative power
... On the other hand, one should not interpret self-perception of the EU’s aspirations to be a ‘normative actor’ as a hard ...fact. The EU can position it- self as any force imaginable but ...
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How to fight the shrinking of the premium industrial fashion brands category
... down the catwalk, full of its instantly familiar oversized silhouettes ...now the brand’s signature jean (...) the moment when denim, which was on the outs for so many years, really ...
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The effects of celebrity endorsement on the consumers’ perceptions towards global brands
... In the very beginning brands were viewed from a juridical standpoint, determining a ...example the cattle marks from the early beginnings of farming and colonisation, when the ...
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Relevance of brands and beef quality differentials for the consumer at the time of purchase
... - The objective of this study was to identify the purchase habits and preferences of beef consumers, their level of knowledge on brands and products with quality differentials ...
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The Influence of foreign expressions in the process of building agribusiness brands in Brazil
... No que se refere aos atributos e às crenças do consumidor sobre a marca construída, a partir das influências do estrangeirismo na visão das empresas, é importante destacar que o conju[r] ...
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The Power of Lotka’s Law Through the Eyes of R
... on the procedure to measure Lotka’s Law. The data collection of author impact and eminence is based on Burt (2009) study on the top of ...total of 198 author were randomly ...
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The power of QTL mapping with RILs.
... number of research fields in ...[1–4]. The development of the interval mapping method [5,6] made it possible to infer the positions of QTL with a limited number of ...
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The dawn of solar power in Brazil
... population of more than 200 million, Brazil is considered to have some of the best conditions for solar power ...potential, the country has so far been rather slow in developing ...
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