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[PDF] Top 20 A new beginning, the same brand

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A new beginning, the same brand

A new beginning, the same brand

... imagine the growth this company would have. Jesse Shwayder was the founder and an entrepreneur with the vision of creating functional and durable suitcases, which at that time was a unique ...1973 ... See full document

50

Writing Sociology at the Beginning of the Twenty-first Century

Writing Sociology at the Beginning of the Twenty-first Century

... to the class of sociologists itself. It is well known that the proliferation of alternatives may not lead directly to more real options – an effect that we can call the supermarket shelf paradox – ... See full document

33

How do consumers react differently to a brand owned by a New Digital Influencer compared to a traditional brand, in the high-end beauty segment?

How do consumers react differently to a brand owned by a New Digital Influencer compared to a traditional brand, in the high-end beauty segment?

... for the establishment of the relationship of the consumer with that same brand, as they are a common ground (Murdough, 2009) – consumer associates the brand in his/her ... See full document

73

New challenges in the artisanal ice cream market : the marketing strategy to enhance Artisani’s Brand Awareness

New challenges in the artisanal ice cream market : the marketing strategy to enhance Artisani’s Brand Awareness

... to the brand because, although consumers do not visit it regularly, Artisani highly values the fact that it is always up-to-date, making available all relevant information in a very transparent way ... See full document

72

Vision-Box: When the sky is just the beginning

Vision-Box: When the sky is just the beginning

... In the manufacturing division, it was no longer possible to maintain the project-by-project approach that had been ...during the early stages of the company. However, the growth and ... See full document

22

Experimentalism, Politics and Utopia: Portuguese Theatre at the Beginning of the 20th Century and on the Threshold of the New Millenium [Introduction]

Experimentalism, Politics and Utopia: Portuguese Theatre at the Beginning of the 20th Century and on the Threshold of the New Millenium [Introduction]

... eroding the singularity of the artistic work achieved by any of these theatre artists, companies, or structures for theatrical production in question, we can trace some thematic axes, many shared concerns, ... See full document

20

The Brand Personality of the Portuguese Retail Sector Validating Aaker’s brand personality scale

The Brand Personality of the Portuguese Retail Sector Validating Aaker’s brand personality scale

... a brand to select its concept is by analysing how it would fit the macro environmental trends and the ...that the brand positioning may vary over its life span depending on the ... See full document

71

The consolidation of a brand : Parfois

The consolidation of a brand : Parfois

... For the first strategy, to enhance market share it needs to secure the company’s growth on that same ...hand, the company can open new stores. Taking into account the companies ... See full document

49

The consumer-brand relationship paradox

The consumer-brand relationship paradox

... much the it could also mean that I would not be likely to select that brand in the ...cool brand and because I have quite a bit of clothes from them, so I thought, sure that would be nice to ... See full document

191

Fertilization is not a new beginning: the relationship between sperm longevity and offspring performance.

Fertilization is not a new beginning: the relationship between sperm longevity and offspring performance.

... in the field, compared to siblings sired by fresh sperm of the same ...out the possibility that this result was driven by maternal effects or cryptic female choice, because Styela plicata ... See full document

6

Casas do Benfica : a new beginning

Casas do Benfica : a new beginning

... to the club’s brand, relevant tangible strategic resources also include human resources, financial resources, communication channels, and paying ...in the form of professional managers, who have ... See full document

51

HCF Manager Beginning Teachers

HCF Manager Beginning Teachers

... through the agenda-book and later in a Group Council meeting, of a set of general clinical appre- ciations, not so helpful in terms of pedagogy” (FT and ...mind the subsequent deepening of the social ... See full document

33

The impact of brand love in building brand loyalty among young consumers

The impact of brand love in building brand loyalty among young consumers

... For the academy we might highlight the hot topic that brand love and relationship marketing represent on current marketing ...concerning the importance of corporate branding, investigation ... See full document

109

The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook

The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook

... of the measurement ...measures; the χ 2 is significant and χ 2 ...all the values are within the acceptable range (Hair et al 2009). The model explained ...of the variance of CBBE ... See full document

12

A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity

A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity

... o Brand Engagement e o Brand Equity relacionado com as marcas amadas, pois estimulam não apenas a comunicação word-of-mouth positiva como também a disposição de continuar a comprar a marca, mesmo após ... See full document

120

CAIS : narrowing the gap between brand image and brand identity

CAIS : narrowing the gap between brand image and brand identity

... Increasing brand competition is becoming a reality for the non-profit sector due to the decrease of government ...ensure the operation of their daily activities (Laidler-Kylander et ...to ... See full document

91

Negative Consumer-Brand Relationships and Brand Anthropomorphism: The Case of Social Media Based Anti-Brand Communities

Negative Consumer-Brand Relationships and Brand Anthropomorphism: The Case of Social Media Based Anti-Brand Communities

... accomplishing. The way Amazon is going, there will be no more retail competition! They believe in a one size fits all-Amazon only economy and that's bad for ...accomplish the same goal and it's not ... See full document

103

In-School CSR and its impact on Brand Image, Brand Identification and Brand Reputation: the moderator effect of Brand Familiarity, Product Involvement and Cause- Brand Fit

In-School CSR and its impact on Brand Image, Brand Identification and Brand Reputation: the moderator effect of Brand Familiarity, Product Involvement and Cause- Brand Fit

... of the accessibility-diagnosticity framework (Feldman and Lynch,1988), the author’s argument was that the threshold for the diagnosticity of information decreases when involvement ... See full document

30

Lipid bilayer pre-transition as the beginning of the melting process

Lipid bilayer pre-transition as the beginning of the melting process

... investigate the bilayer pre-transition exhibited by some lipids at temperatures below their main phase transition, and which is generally associated to the formation of periodic ripples in the ...on ... See full document

10

Consumer brand relationships: the determinants of brand loyalty in the context of football clubs

Consumer brand relationships: the determinants of brand loyalty in the context of football clubs

... in the case of this study each interview produced an average of ...to the conclusion that at this point the categories and the linkages between them were well established and no new or ... See full document

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