Top PDF Brand equity within business networks : the case of Innoenergy
Brand equity within business networks : the case of Innoenergy
... as the soft-skills developed through the international aspect of the ...programmes. The reputation of InnoEnergy was not a defining aspect for these students, although two ...
62
Building online content on offline moments: opportunities for brands in social media
... between the brand and the consumer in ways one-way advertising cannot (Blattberg & Deighton, ...at the time it is most likely wanted by the ...digital brand content. It can ...
201
A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian
... competition within the firms but also the sector has to compete with financial institutions (Kaynak & Kucukemiroglu, 1992; Hull, ...care of the market share plays an important role ...
6
T MK 14 11 André Oliveira
... do Brand Equity e Brand Experience, em que se acrescentou ao modelo anterior as subescalas do Brand Experience , como subescalas explicativas do Brand Equity , em ambas as ...
99
ANALYSIS OF BUSINESS ENVIRONMENT USING THE MULTI-CRITERIA APPROACH – CASE OF BALKAN’S TRANSITION ECONOMIES
... authors of these papers come from countries in transition, the countries that attempt to increase the inflow of foreign direct investment by the business environment ...stress ...
16
How brand personality, brand identification and service quality influence service brand equity
... Concerning the strength of the influence of brand identification and brand personality on perceived brand equity, brand identification exercises a stronger ...
12
Rev. adm. empres. vol.51 número1
... explains the structure of networks (social networks, business networks, living organisms) and how that structure determines the capability to process information and ...
1
Golf destinations' brand personality: the case of the Algarve
... taxonomy of personality attributes that could provide a common framework for personality research began with the systematic work of Cattell (1943a,b, 1945a, 1946, 1947, and 1957) (cited by Digman, ...
335
CEO sociability: path towards brand equity and brand relationship
... introducing the managerial implications and inputs that this research brings from both an academic and business point of view, the results touch on important details featured in the ...
208
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
... building brand equity ...that brand origin (BO), meaning the “region or country where a brand is perceived to belong by its target customers” (Thakor and Kohli, 1996, ...country ...
31
Evolution, interactions, and biological networks.
... study of networks has expanded rapidly over the last 10 years; networks are now widely recognized not only as outcomes of complex interactions, but as key determinants of ...
3
The Impact of the Expansion of the Bolsa Familia Program on the Time Allocation of Youths And Their Parents Lia Chitolina Miguel Nathan Foguel Naercio Menezes-Filho
... household, the program caused an increase of more than 11 percentage points in the probability of attending ...in the estimated impact is the fact that his/her family is only ...
39
M ARCOSI NÁCIOS EVERO DEA LMEIDA M ARKETING IMPACT ON B2B SALES AND MARKET SHARE: A DYNAMIC
... Desempenho é uma temática que se encontra no núcleo da atividade mercadológica, considerado de extrema importância por pesquisadores. Os motivos subjacentes pela variabilidade de medidas como vendas e participação de ...
111
Madalena Cardoso Impacto Patrocínios Desportivos Brand Equity
... e brand building para ambas as marcas, dando a oportunidade aos cons umidores de juntar o melhor de três mundos num só: Cerveja, Futebol e alta tecnologia de transmissão (Ferreira ...
101
The Influence Of CSR Awareness On Consumer Purchase Decision Of A Telecommunication Network In Ghana A Case Of La Nkwantanag Madina Municipality
... products of socially responsible firms, but are not willing to spend time on figuring out which firm is socially ...At the same time, a segment of consumers continue to buy products from firms with ...
9
The application of optical measurements for the determination of accuracy of gear wheels casts manufactured in the RT/RP process
... discusses the possibilities of using optical measurements for defining the geometric accuracy of gear wheels casts manufactured in the rapid prototyping ...process. The tested ...
4
Approaches that affect consumer-based brand equity
... by the company regarding social and environmental ...improvement of working conditions, protection actions to the environment and use of organic ...in the hospital sector, shows that ...
17
Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões...
... Elabora-se, então, uma pesquisa empírica para verificar a relação existente entre as dimensões que compõem o brand equity baseado no cliente e o mix de marketing organizacional. É desenvolvido análise da ...
153
Intercom, Rev. Bras. Ciênc. Comun. vol.37 número2
... function of audience-based variables –customer-based variables-, applying the Credible Brand Model (OyEDEjI, 2006; 2009) in order to assess how consumers and audience make credibility judgments about ...
24