[PDF] Top 20 How brand personality, brand identification and service quality influence service brand equity

... of brand loyalty and brand identification on brand equity is greater than the effect of other five variables ...Donthu, and Lee (2000) highlight, brand loyalty ... See full document

... consumer and their behavior towards the brand, since thinking about it until the influence it has on their buying decisions and how the brand values, has great importance in ... See full document

... notoriety, and a platform where both the CEO and Corporate Brand can elevate each other’s ...the brand, awarding it with higher exposure, influence, and presence inside a given ... See full document

... conditions and international behaviour norms (ISO26000, ...good service and empathy), fair operational practices (concern about fair prices and fair interactions wth stakeholders), ... See full document

... performance, quality, and price while emotional attributes refer to intangible features such as „how the brand makes you feel ‟ (Bergstrom, 2000: ...attributes and highlight the power ... See full document

... design and production of goods and services, dismissing the relationship with consumers (Boone & Kurtz, ...develops and innovates the assembly line, considering that " people can have the ... See full document

... device and TV, and meshing content, referring to the information on the second screen complementing the content seen on ...social and usually in relation to the program on the main screen accessing ... See full document

... differentiation, brand knowledge and ...relevance and all variables are well ...on brand value and consumers’ perception about the quality of the brand ...drives ... See full document

... construct and has been shown to influence important marketing variables such as word-of-mouth and purchase decision making (Batra, Ahuvia & Bagozzi, 2012; Carroll & Ahuvia, ...of how ... See full document

... identity and image are increasingly common and become a major risk for the brand (Nandan, ...a brand to study and evaluate the Target it wants to achieve to meet expectations, as more ... See full document

... perceived service quality with the purchase intentions and Brand preference among the customers in Saderat bank of Tehran in ...questionnaire and sampling has been done through census ... See full document

... [r] ... See full document

... that brand loyalty basically represents the probability that those who have bought a specific brand would chose the same brand within the next buying decision in a similar context (simple repurchase) ... See full document

... Nike and Levi’s brands to be the ...logos and graphic treatments presented to the ...logo and visual in the two different ways shown in Appendix and disseminated the result ...competition ... See full document

... Morrison and Crane (2007) discussed why marketers of service brands must understand the emotional dynamics involved when a customer chooses and decides to continue to implement a service ... See full document

... customer-based brand equity concept (e.g., Keller 1993; Erdem and Swait 1998), suggests that price is indicator of brand strength and brand ...innovation and brand ... See full document

... of brand in business ...the brand in society. In this study, we consider the impact of brand identity on increasing product loyalty in one of Iranian dairy ...model and factor ...between ... See full document

... There is a social stratification in the Mexican society, as the “wealthy Mexicans live in neighborhoods that are sealed off by armed private guards.” They try to show their wealthy by buying expensive goods even that ... See full document

... Actually, brand loyalty is a variable persecuted by companies in order to assure ...a brand or a product can more likely have positive be- havior toward this ...the brand reflect a strong attachment ... See full document

... Researchers defined credibility as a characteristic of message sources that makes messages ascribed to high-credibility sources, more credible than similar messages ascribed to lower-credibility sources (OyEDEjI, 2010). ... See full document