[PDF] Top 20 Brand sensuality and consumer-based brand equity
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Brand sensuality and consumer-based brand equity
... stores and entertainment places across Europe and I got intrigued about the role of human senses on shopper ...published and I read it with the enthusiasm of a practitioner seduced by a more hedonic ... See full document
149
Price promotions based strategy : is brand equity created?
... own brand products; and on the other hand the strengthening of the new pricing strategy, all together with the expansion of the store presence throughout the entire country (See EXHIBIT 4 for store number ... See full document
93
Is love online or offline? Brand experience, brand love and brand equity in a fashion retail store
... hand, and for the online customers, brand experience does not seem to induce a positive feeling such as brand ...atmosphere and other elements (Constantinides, 2004) that were not included in ... See full document
11
Brand mergers: an analysis of consumer brand identity preferences
... dimension/power, and when the leading organization pursues a monolithic politic and wants to create a strong corporate ...name and one visual identity provides visibility to the brand (Olins, ... See full document
16
Country brand equity: The role of image and reputation
... individual consumer” (p. 594). Their model is based on Yoo and Donthu’s (2001) brand equity scale, in which a CBE scale is developed joining the (home) CI and product preferences ... See full document
24
Brand equity: o valor da marca
... Como o objetivo do trabalho é identificar os atributos intangíveis percebidos pelo-/ consumidor, escolhemos promover uma pesquisa a grupos de consumidores, para que fossem identificados [r] ... See full document
81
Medição do brand equity, no sector automóvel : estratégias para aumentar o brand equity da Cardan
... seu brand equity, como por exemplo a reestruturação da sua página do Facebook e do Linkedin e o envolvimento em iniciativas e eventos em forma de ... See full document
169
CUSTOMER-BASED BRAND EQUITY DA MARCA COLOURS CLUB
... Os objetivos deste trabalho estavam totalmente ligados à essa forma de se mensurar o valor da marca que é o customer-based brand equity, ou CBBE. Era necessário saber como é a percepção da marca, ... See full document
66
Impact of product differentiation, marketing Investments and brand equity on pricing strategies: a brand level investigation
... in brand-level performance has rarely been investigated ...Peterson and Jeong 2010), and little is known about how price depends on brand equity, innovation activities, or marketing ... See full document
24
Brand Equity: A Probabilistic Approach on Brand Preference
... of brand equity: it starts with an indirect measure of CBBE (the sources of CBBE); it incorporates a direct measure of CBBE; and it ends with a financial measure of brand equity ... See full document
86
A Responsabilidade Social e o Impacto na Brand Equity.
... na brand equity, analisando também as diversas fontes da ...na brand equity onde pretendo focar a investigação em Portugal no geral e mais particularmente no Retalho ...à Brand ... See full document
128
Marcas: da construção a avaliação de Brand equity
... associações quando favoráveis à marca entregam para o consumidor aquilo que a empresa prometeu, tornando-a muito mais sólida.. 2.4.1.[r] ... See full document
89
As Determinantes da Brand Equity no Contexto do Grande Consumo.
... As perceções que os consumidores têm sobre as marcas e as associações que constroem são um elemento crucial na formação da Brand Equity e na sua gestão, pois permitem diferenciar as marcas, posicioná-las, ... See full document
101
Gestão interna da marca de uma fintech: um estudo sobre a employee-based brand equity
... De forma a medir os efeitos do conhecimento da marca nos colaboradores, bem como os benefícios em que se convertem para a marca, utilizamos o Modelo da Employee- Based Brand Equity proposto por King ... See full document
92
O poder das marcas: a influência do brand equity & brand experience na intenção de compra: retail approach
... Segundo Ruão (2003) o produto e a marca consistiriam, elementos distintos, já que o primeiro seria aquilo que a empresa fabrica e, o segundo, aquilo que a empresa vende. A marca constituiria o principal motor da compra, ... See full document
112
Volunteer based brand equity: desenvolvimento de um modelo de gestão da marca centrado no papel do voluntário
... Volunteer Based Brand Equity que faça sentido para o contexto nacional das organizações sem fins lucrativos – sendo essencial o contributo livre e crítico de especialistas do setor, através da ... See full document
107
The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
... direct and indirect measures of brand ...the brand to the product 6, 7 ...of brand equity. Aaker 8 defines brand equity as the sum of assets that are associated with the ... See full document
20
Creati ng Customer - Based Brand Equity and Measuring Brand Perception of Tourists who Travel for Thermal Tourism: Balcova Survey
... yönelik ise bilgilendirici faaliyetlerin yürütülmesi yararlı olacaktır.Termal tesislerde algılanan kalitenin iyile ş tirilebilmesi için ise; konaklama esnasında turistlerin her [r] ... See full document
25
Spectator-based brand equity in professional soccer
... The proposed measurement model included 46 items (three items less than the original SBBE scale shown in Table 1), consisting of a single construct with six items to assess Internalizati[r] ... See full document
14
CEO sociability: path towards brand equity and brand relationship
... implications and inputs that this research brings from both an academic and business point of view, the results touch on important details featured in the literature review, pointing to the likelihood of ... See full document
208
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