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[PDF] Top 20 Brand strategies in social media in hospitality and tourism

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Brand strategies in social media in hospitality and tourism

Brand strategies in social media in hospitality and tourism

... count and text data mining. Text mining has been used in a few studies published in the most recent years as a method for literature analysis in several ...Delen and Crossland (2008), ... See full document

41

Brand strategies in social media in hospitality and tourism

Brand strategies in social media in hospitality and tourism

... count and text data mining. Text mining has been used in a few studies published in the most recent years as a method for literature analysis in several ...Delen and Crossland (2008), ... See full document

40

THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT

THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT

... different strategies to promote ...image in front of their customers by starting some campaigns with the mission to raise funds for ...market and they will gain a competitive advantage. The corporate ... See full document

5

Improving business performance of budget hotels through social media

Improving business performance of budget hotels through social media

... regarding social media, conducted by Sotiriadis and Sotiriadis (2017) suggests a set of strategies for tourism businesses to seize ...2009 and 2016, regarding the changes ... See full document

21

Gender equality measures in tourism: Organisational awareness and strategies

Gender equality measures in tourism: Organisational awareness and strategies

... of tourism in Portugal expressed the idea that the goal of achieving gender equality at work was in fact a non-goal, as they saw little influence of gender on business ...women and men ‘is a ... See full document

13

REVIEW_AN INTERDISCIPLINARY APPROACH TO THE RELATIONSHIP BETWEEN MASS-MEDIA AND DEMOCRACY IN POST-COMMUNIST ROMANIA

REVIEW_AN INTERDISCIPLINARY APPROACH TO THE RELATIONSHIP BETWEEN MASS-MEDIA AND DEMOCRACY IN POST-COMMUNIST ROMANIA

... censorship and conformism, of imposed but also self-imposed ...happening in the political area also brought along a revolution of communication ...nice and good since in the new political ... See full document

6

Millennials’ travel motivation and desired activities within a destination: a comparative study of America and the United Kingdom

Millennials’ travel motivation and desired activities within a destination: a comparative study of America and the United Kingdom

... Millennials in terms of personal attitudes, social trends, travel mobility, and cultural ...differences in the social and the environmental settings in US and ... See full document

59

Rev. bras. gest. neg.  vol.18 número62

Rev. bras. gest. neg. vol.18 número62

... statistics and shows that the model adjusts adequately to the ...variability in the shares of ...R-squared and the use of variables is sustained by the overall signiicance of the regression which ... See full document

25

CUSTOMER RELATIONSHIP MANAGEMENT MODEL – A STRATEGIC AND ANALYTICAL APPROACH FOR AMORIM TURISMO TATIANA LIMA COELHO Nº 813

CUSTOMER RELATIONSHIP MANAGEMENT MODEL – A STRATEGIC AND ANALYTICAL APPROACH FOR AMORIM TURISMO TATIANA LIMA COELHO Nº 813

... rewards, and it is an “experiential or aspirational reward” (Capizzi and Ferguson, 2005), based on promoting a great experience to these ...trip in a hot air balloon, a parachute’s jump or kart ... See full document

28

Chaotic changes in distribution channels : implications for hospitality companies

Chaotic changes in distribution channels : implications for hospitality companies

... business and one of the primary activities of a company is the way in which they bring their products to the marketplace (Por- ter, 1985; WTo, ...products and/or services to the ...most ... See full document

12

Abstract “Does Portugal have National Competitive Advantage in Wine Tourism?” An application of Michael Porter’s Diamond Model to the case of Wine Tourism in Portugal

Abstract “Does Portugal have National Competitive Advantage in Wine Tourism?” An application of Michael Porter’s Diamond Model to the case of Wine Tourism in Portugal

... us in 1990, pioneered in doing so by proposing a first theoretical approach that related three levels of competition – firms, industries and countries -, thus succeeding in expounding national ... See full document

25

Leveraging a luxury fashion brand through social media

Leveraging a luxury fashion brand through social media

... fashion brand can ultimately leverage managerial decision support in luxury ...interaction and also to understand how to manage the remaining social media used by the brand to ... See full document

8

An Analysis Of The Difference In Gender Level Of Cassava Production And Access To Land In Abia State Nigeria

An Analysis Of The Difference In Gender Level Of Cassava Production And Access To Land In Abia State Nigeria

... expectations and norms within a society about appropriate male and female behavior, characteristics, and ...a social and cultural construct that differentiates women from men and ... See full document

5

The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement

The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement

... reviewed in a variety of different academic contexts, such as sociology, psychology, educational psychology and organizational behavior (Hollebeek, ...underline brand engagement as a way to create ... See full document

6

Business plan : creative country house

Business plan : creative country house

... ‘rural tourism’ ...soft tourism, in the more basic forms of rest and relax, is the segment more explored in ...goes in accordance with the strategy defined by the PENT programme ... See full document

120

THE MODERATING EFFECT OF REQUIREMENT TO THE UNIQUENESS IN THE EFFECT OF BRAND AUTHENTICITY ON BRAND LOVE IN HOSPITALITY INDUSTRY

THE MODERATING EFFECT OF REQUIREMENT TO THE UNIQUENESS IN THE EFFECT OF BRAND AUTHENTICITY ON BRAND LOVE IN HOSPITALITY INDUSTRY

... investigate and identify the effective factors on forming the brand image of luxury furniture, as well as to evaluate the moderating role of requirement to the uniqueness and being superficial by ... See full document

17

Evaluating island tourism form the customer's perspective: an analysis of online reviews

Evaluating island tourism form the customer's perspective: an analysis of online reviews

... (2017) and Moro and Rita ...articles and adverbs; (2) stemming, ...stored in a document-term matrix. In this step, we did not use an input dictionary because we aimed at an unguided ... See full document

130

Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil

Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil

... creation and sharing of media and publishing content in order to acquire ...customers and prospects. In today world´s, a trend has been seen in brands becoming publishers ... See full document

225

Entangling mobility and interactions in social media.

Entangling mobility and interactions in social media.

... with and they choose to spend time with their friends, inextricably entangling physical location and social ...spatial and temporal ...mobility and the evolution of social ... See full document

12

TOURISM AND LOCAL DEVELOPMENT

TOURISM AND LOCAL DEVELOPMENT

... Community Tourism has to adapt to the profound changes of global economy, otherwise they risk marginalizing the communities and causing their stagnation or even ...Community tourism approach proves ... See full document

7

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