[PDF] Top 20 Consumer-Based Brand Equity: A literature review
Has 10000 "Consumer-Based Brand Equity: A literature review" found on our website. Below are the top 20 most common "Consumer-Based Brand Equity: A literature review".
The effects of celebrity endorsement on the consumers’ perceptions towards global brands
... belonged. Based on the findings of Kapferer (2012), the next notable phase in the evolution of branding was the era when the market was highly influenced by the early strategies of laundry products ...a ... See full document
128
A consumer engagement systematic review: synthesis and research agenda
... approach) based on previous literature, and little empirical research has been conducted to gain new insights leading to supporting or rejecting the proposed theories and ...engagement based on the ... See full document
25
Student Number 279 A project carried out on the Marketing Research course, with the supervision of: Professor Catherine da Silveira
... favourable brand attitude then helps place the consumer on the path towards seeking out the product or service ...perspectives: literature review, marketing research directed both to fragrance ... See full document
29
Rev. adm. empres. vol.54 número3
... on brand loyalty, brand image, and brand awareness. Brand awareness and brand image also, as hypothesized, inluenced brand loy- alty ...in literature on brands related to ... See full document
12
Brand Equity na perspectiva dos clientes: uma investigação empírica de suas dimensões...
... client-based brand equity and organizational marketing ...developed literature analysis, reliability analysis, regression, and structural equation ...total equity of the brand ... See full document
153
Intercom, Rev. Bras. Ciênc. Comun. vol.37 número2
... from literature on credibility and customer-based brand ...the brand or higher levels of ...media brand associations or image, we considered items proposed in literature by Aaker ... See full document
24
A Responsabilidade Social e o Impacto na Brand Equity.
... the consumer and their behavior towards the brand, since thinking about it until the influence it has on their buying decisions and how the brand values, has great importance in strategic marketing ... See full document
128
Essays on consumer brand engagement
... the brand engagement concept there has been debate about its conceptual ...the consumer brand engagement (CBE) ...a brand, and outcomes are categorized into a first level (resulting from ... See full document
151
The challenges of repositioning an international brand: a case study on the hospitality industry
... the literature review, several challenges are put ...a brand have to ...strong brand means striking the right balance between continuity and change” that is needed in order for any ... See full document
130
The determinants of customers’ trust and perceptions in the fast food industry
... Brand equity is a combination of four important dimensions, namely brand awareness, brand image, perceived quality, and brand ...restaurant brand equity, is quality, ... See full document
78
CEO sociability: path towards brand equity and brand relationship
... company based on its performance and results, as in others trust and identification are earned by human ...main brand advocate - a good example is TAP, the Portuguese airline company, that has grown ... See full document
208
Approaches that affect consumer-based brand equity
... and brand loyalty, and Larceneux et ...the consumer. The effect of social responsibility on consumer-based brand equity will depend on the sector and country where the study was ... See full document
17
How brand personality, brand identification and service quality influence service brand equity
... the consumer to identify themselves with the ...In literature, it is claimed that we must discuss brand personality since individuals chose a brand the same way they chose a ...that ... See full document
12
THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
... integrating brand heritage as a mechanism that determines whether a brand entices, enables or enriches the ...the brand heritage literature by demonstrating the mechanisms by which consumers ... See full document
9
Managing Consumer-Based Brand Equity in Higher Education
... Brand equity has been defined by Aaker (1991, 4) as: a set of assets such as name awareness, loyal customers, perceived quality, and associations that are linked to the brand and add equity to ... See full document
16
Creati ng Customer - Based Brand Equity and Measuring Brand Perception of Tourists who Travel for Thermal Tourism: Balcova Survey
... yönelik ise bilgilendirici faaliyetlerin yürütülmesi yararlı olacaktır.Termal tesislerde algılanan kalitenin iyile ş tirilebilmesi için ise; konaklama esnasında turistlerin her [r] ... See full document
25
How corporate social responsibility can influence brand equity
... high brand-cause fit is desirable (Ellen et ...low brand-cause fit’s superiority (Chernev & Blair, 2015), while others are either in favour of its comparable effects (Nan & Heo, 2007; Bloom et ... See full document
28
How customer satisfaction changes behavior: A case study of banking industry
... services based on modulatory role of ...between brand advertisement and associate name and brand ...between brand advertisement and customer loyalty towards to ...between brand ... See full document
6
Madalena Cardoso Impacto Patrocínios Desportivos Brand Equity
... e brand building para ambas as marcas, dando a oportunidade aos cons umidores de juntar o melhor de três mundos num só: Cerveja, Futebol e alta tecnologia de transmissão (Ferreira ... See full document
101
temas relacionados