[PDF] Top 20 Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
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Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
... average of 5 elements each. Hence, 20 respondents can produce a minimum of 225 data points 10 , resulting that a relatively small sample size can provide considerable ...Since in the case ... See full document
386
Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
... generate consumer loyalty (Hwang and Kandampully, 2012; Fournier, 1998), therefore it is important to analyse the effect of sponsorship on brand ...(2012), Brand loyalty, ... See full document
311
Determinants of loyalty toward Booking.com brand
... explain loyalty toward Booking.com brand, though both evince positive Pearson correlations, statistically ...supports the positive relationship between trust and ...that in order to conquer ... See full document
35
THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
... found in this study differ from the findings of Park et ...for the three elements, with greater influence of enriching the ...that in the model proposed by these ... See full document
9
Selection of the temperature of casting the bronzes to plaster moulds
... results of the investigations of the process of solidification of the bronze CuSn5Zn5Pb5-C (B555) and CuSn10-C (B10) in the hot plaster mould show in ... See full document
6
Four wheels and one board: studying the skateboard tribe and their loyalty towards skateboarding brands
... where the main objective is to provide a place where skateboarders can come together, meet new people and bond with them, rather than just compete with each ...with the fact of skateboarding being ... See full document
89
SYMBOLIC AND FUNCTIONAL BRAND EFFECTS FOR MARKET SEGMENTATION
... competitive in almost every part in the world. Producers of golf equipments (such as Callaway, Taylor Made, & Titleist) usually target the same market segment and cannibalize market ... See full document
12
Field Cancerisation of the Upper Aerodigestive Tract: Screening for Second Primary Cancers of the Oesophagus in Cancer Survivors
... are the main causes of squamous cell cancers of the upper aerodigestive ...cancers of the oesophagus, head and neck region, and lungs (‘ield ...risk of developing second ... See full document
8
The Influence Of CSR Awareness On Consumer Purchase Decision Of A Telecommunication Network In Ghana A Case Of La Nkwantanag Madina Municipality
... behavior. The work on CSR and consumer choice could be a new growth opportunity for ...high consumer awareness through communication could play an important role in successful ...suspected ... See full document
9
CONTINUOUS CREATION IN THE PROBABILISTIC WORLD OF THE THEOLOGY OF CHANCE
... principle of divine control is very important in discussions con- cerning the relation between the Creator and His ...assumptions. The irst assumption is that God can achieve all His ... See full document
16
The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
... with consumer. Gobe in his book with title Emotional Branding (2001) give a concept of process emotional branding with based on four important aspects with give a strategic ...structure. The ... See full document
9
Rev. adm. empres. vol.55 número4
... destination brand in ...enhance the brand equity of the Lahore Fort as a destination brand, which will positively impact the number of visitors to the ... See full document
12
How brand personality, brand identification and service quality influence service brand equity
... personification of brands ...lead the consumer to identify themselves with the ...2003). In literature, it is claimed that we must discuss brand personality since individuals ... See full document
12
Evaluation of susceptibility of the ZRE1 alloy to hot cracking in conditions of forced strain
... work in combination with industrial tests of casting welding show that the causes of high-temperature brittleness are the partial tears of the structure and the hot ... See full document
6
A Method To Find The Area Of Sector Without The Usage Of Angle Made By The Chord
... then the theorem is ...Thus the equation of circle is x²+y²=r².The equation of the chord at ‘a’ distance from center is ax-ry- ar=0 or Y= ... See full document
2
An exploratory study of brand success: evidence from the food industry
... why the authors employed the variance-based SEM (VBSEM), instead of much more known and applied the covariance-based SEM ...(CBSEM). The authors decided to apply this technique because ... See full document
14
Approaches that affect consumer-based brand equity
... by the company regarding social and environmental ...improvement of working conditions, protection actions to the environment and use of organic ...analysis in the hospital ... See full document
17
A força da marca na decisão de compra de sandálias masculinas: um estudo exploratório
... fascinante campo do estudo da marca e do comportamento do consumidor.. David A .Managing brand equity: capitalizing on the value of a brand name. Consumer behavior and [r] ... See full document
116
The Existence Of Leading Islands Securing And The Border Areas Unitary State Of Indonesia An Analysis In Law Perspective
... Abstract: The research was carried with the aim to discover the existence of securing the foremost islands and state border region of the Republic of Indonesia ... See full document
4
Being traditional in the global: Santini case study
... A brand consists of all the tangible aspects of a company which will orient its strategy, from the actual value to the relationship with the client (Aaker, ...(1993), ... See full document
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