[PDF] Top 20 Determinants of loyalty toward Booking.com brand
Has 10000 "Determinants of loyalty toward Booking.com brand" found on our website. Below are the top 20 most common "Determinants of loyalty toward Booking.com brand".
Determinants of loyalty toward Booking.com brand
... reliability of the website and its response ...scope of feelings - trust on the seller; trust on the internet as a means of distribution; trust on the online business and regulations environment; and ... See full document
35
A study on influencing factors on brand loyalty: A case study of Mobile industry
... identified determinants of young children's brand awareness: television, parents, and ...attitude of Pakistani people towards ...attitude of people towards advertisements of ... See full document
6
The effects of CSR associations on consumers’ perceptions towards global brands
... aware of the influence that multinational companies have all over the world, not only on an economic dimension but also on a social and environmental ...one of the most used channels to acquire information ... See full document
115
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
... Actually, brand loyalty is a variable persecuted by companies in order to assure ...a brand or a product can more likely have positive be- havior toward this ...behaviors toward the ... See full document
10
Rev. adm. empres. vol.56 número1
... (1971), loyalty should be studied as a behavior, with emphasis on the fact that loyalty also has an attitudinal component, present in the loyalty ...deine loyalty as the relationship between ... See full document
14
Rev. adm. empres. vol.55 número4
... dispositions toward a speciic destination brand and their repur- chase intentions form the attitudinal perspective to brand loyalty (Yoon & Uysal, ...behavioral loyalty has been ... See full document
12
Consumer brand relationships: the determinants of brand loyalty in the context of football clubs
... interpretation of these segments into different conceptual realms (Charmaz, ...organization of data as it followed an interpretative logic (Charmaz, ...transcripts of the interviews were analysed to ... See full document
386
A STUDY OF THE RELATIONSHIP BETWEEN THE VALUE PERCEPTION AND LOYALTY INTENTION TOWARD AN E-RETAILER WEBSITE
... behavior loyalty which converts intention to action, accompanied by a willingness to overcome impediments to such ...behavioral loyalty consists of repeated purchases of the brand, ... See full document
18
The determinants of customers’ trust and perceptions in the fast food industry
... Brand equity is a combination of four important dimensions, namely brand awareness, brand image, perceived quality, and brand ...one of the most important aspects that ... See full document
78
The Dynamics of Brand Loyalty Across a Consumer’s Lifetime: An Application to the Portuguese Fashion Market
... definition of brand loyalty, established by Jacoby and Kyner (1973: 2) refers to Brand L oyalty as: “(1) the biased ...out of a set of such brands, and (6) is a function ... See full document
28
Rev. adm. empres. vol.51 número4
... influence of shopping frequency on the importance of price (in purchasing decisions) was ...nature of the products analyzed, which involves a low degree of company-customer interac- ...pattern ... See full document
12
BRU wpaper health
... agenda of national and international organizations in recent ...is of limited value” (Blas and Kurup, 2010, ...matter of social justice (Jakab and Marmot, 2012; Marmot et ...knowledge of the ... See full document
35
Four wheels and one board: studying the skateboard tribe and their loyalty towards skateboarding brands
... fact of skateboarding being related to a passion and not to a sport, where tribe members share such a big feeling to one another that some define it as ...inexistence of a hierarchy or central power, ... See full document
89
Enhancing knowledge and strategic planning of bank customer loyalty using fuzzy cognitive maps
... group of experts has the benefit of improving the reliability of the final model” (Yaman, Polat 2009: 387), allowing expert knowledge to be tapped ...number of members which should compose the ... See full document
17
ENGAGEMENT WITH THE FASHION INDUSTRY ON INSTAGRAM ANTONIA SCHNEIDER – 2718
... motivation of people to use Instagram and discovered that main reasons are: social interaction, archiving, self-expression, escapism, and peeking (Lee et ...motives of using Instagram do not specifically ... See full document
25
Credibility, audacity and joy: Brand personalities that connect users to social media
... use of social networks as tools in customer relationship development has become a frequent phenomenon in companies, bringing them closer to their clients (Qualman, ...opportunity of collecting information ... See full document
20
UNDERSTANDING THE RELATIONSHIPS OF PROGRAM SATISFACTION, PROGRAM LOYALTY AND STORE LOYALTY AMONG CARDHOLDERS OF LOYALTY PROGRAMS
... delivery of the research instrument, the authors requested a list of names of those who were interested in ...superstore loyalty program of which he/she is a member and on which he/she ... See full document
21
T MK 14 11 André Oliveira
... o Brand Equity, e em que medida contribuem para o Brand ...do Brand Equity (MBE), desenvolvido por Yoo e Donthu (2001), a partir do Modelo de David Aaker ... See full document
99
Analysis of Brand Resonance Amongst Young Consumers with Reference to Select Product Categories
... strong brand is creating brand saliency in the mind of the ...consumer. Brand salience refers to aspects of the awareness of a brand such as the top-of- mind ... See full document
235
Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?
... one of the most important methods to enhance or change brand image and develop brand reputation » (Gwinner & Eaton, ...and brand that have sponsorship get better brand image and ... See full document
118
temas relacionados