Top PDF EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF ONLINE COMPANIES
EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF ONLINE COMPANIES
... an online brand which requires customers to access internet to associate the brand and the internet penetration is high in the urban districts in Sri ...level of education and occupation has ...
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Brand sabotage: managing social media and reputational crises in utility companies
... lack of response to customers are leading to an incredible number of complaints being made in their social network: “I can't believe how many bad complaints Scottish power have!! I wish I'd never ...
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Building online content on offline moments: opportunities for brands in social media
... content on their portable device and TV, and meshing content, referring to the information on the second screen complementing the content seen on ...often social and usually in relation to the ...
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Marketing and institutional factors in the voluntary adoption of corporate social responsibility reporting: the case of global reporting initiative
... absence of a generally accepted framework that would engage companies into a reporting guideline, the Global Reporting Initiative (GRI) was established in 1999 following the model of the US financial ...
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An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity
... drivers of corporate reputation integrated with a corporate responsibility perspective based on some reflections in theory and in ...role of service quality and satisfaction in the development ...
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Bond touch
... digital marketing strategies for Bond Touch, it is to be noted that the brand’s current target are women between the age of 18 and 24, which are ...Instead companies should look to pull Millennials ...
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A Responsabilidade Social e o Impacto na Brand Equity.
... postures of social responsibility. In this sense, the perception of the consumer and their behavior towards the brand, since thinking about it until the influence it has on their buying ...
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Rev. adm. empres. vol.52 número6
... results of the present study indicate that marketing activities via social media ...positive effect on customers’ value perceptions of the sponsoring ...Perceived ...
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The Possibilities of Social Media Marketing: Why Sponsored Posts on Facebook and Instagram are effective Online Branding Tools
... media marketing content increased sales (Ames, 2016; Kumar, Bezawada, Rishika, Janakiraman, & Kannan, 2016; Ruane & Wallace, ...2013). Social media marketing was more and more ...
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Fundraising and online marketing: how social media have an impact on the growth of a charity organization
... large-scale marketing campaigns in order to enhance their fundraising ...digital marketing offers a cheaper, reliable and scalable alternative to traditional marketing for these organizations that ...
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Impact of social media in sports marketing
... that social media marketing is a huge plus for sports ...traditional marketing has been existing for a while now, marketers are relying less on such methods with the evolution of ...
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Consumers using social media: impact on companies’ reputation
... type of communication generates various descriptions and ...says social networking is "a social structure made up of entities (individuals and organizations) that are interconnected in ...
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Exploring the role of Portuguese brands' actions on social media on consumer engagement
... star of Compal’s ...focused on promoting this new juice through online media, with the motto “O dia começa e acaba com Compal ...figure of this promotion was Rita Pereira, a Portuguese ...
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Statistical Assessment of the Effect of Chemical Composition on Mechanical Properties of Hypereutectic AlSi17CuNiMg Silumin
... branches of the engineering industry, among others, in aviation, building industry, electronic and electro-engineering industry and, last but not least, in automotive ...formation of a coarse-grained ...
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THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
... findings of Park et ...significant effect for the three elements, with greater influence of enriching the ...determinants of the distance (connection) between the brand and the self and ...
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SOCIAL ECONOMY – A FORM OF INCLUSION AND OF ''REACTIVATING'' OF LABOR IN THE CONTEXT OF THE CURRENT CRISIS
... essence of social economy is the inclusive function of the labor market through which the different forms of social economy that exist in the member states can play a role in the ...
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The effects of multimedia advertising on building brand equity
... effects of multimedia advertisement on building brand ...consists of 17 questions and the other one for measuring brand ...province of Kordestan, ...word of mouth ...
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Effect Of Shape And Plan Configuration On Seismic Response Of Structure
... difference of geometry. For all types of structure total numbers of storeys are ...Distribution of each storey height is shown below, ...
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The Influence of Small Amounts of Aluminium on the Spheroidization of Cast Iron with Cerium Mischmetal
... quantities of cerium mischmetal and ferrosilicon were equal to 0.11% and 1.29% of the achieved cast iron ...case of spheroidization process of low-aluminium cast iron containing about 3% Al ...
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How customer satisfaction changes behavior: A case study of banking industry
... percent of respondents said they had spoken to bank staff in the period before ...perceptions of service quality vary across cultural groups, as described by each culture’s position on Hofstede’s ...
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