Top PDF Effects of Brand on Consumer Preferences: A study in Turkmenistan
Effects of Brand on Consumer Preferences: A study in Turkmenistan
... attributes in a holistically manner rather than a case by case basis (Ainslie & Rossi, ...competitors. In these circumstances, brands can potentially play many different roles in the ...
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A consumer engagement systematic review: synthesis and research agenda
... based on previous literature, and little empirical research has been conducted to gain new insights leading to supporting or rejecting the proposed theories and ...essential in starting to describe a more ...
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Essays on consumer brand engagement
... interest in the brand engagement concept there has been debate about its conceptual ...nature of the consumer brand engagement (CBE) construct. In the first paper, CBE is ...
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Effects of Corporate Social Responsibility on Brand Reputation and Brand Identification with Children
... use of color exceed 50% in all the three groups indicating that children participating in the study were ...use of color increased from 55% when CSR was not mentioned to 65% in ...
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Approaches that affect consumer-based brand equity
... to brand communication to consumers, such as advertisements in magazines, newspapers, TV, billboards, sent from phone messages, promotional events, and marketing ...Studies in different sectors and ...
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THE IMPORTANCE OF BRAND ATTACHMENT FOR ADHERENCE TO CAUSES OF CORPORATE SOCIAL RESPONSIBILITY
... low brand-cause congruence leads consumers to suspect brand motivation, but few studies examined the mechanisms through which brand- cause congruence influences responses to social issue at the core ...
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An exploratory study of brand success: evidence from the food industry
... the brand success. These factors were labeled as consumer orientation, differentiation, brand knowledge and ...presented in Table 3, suggest that the model has predictive relevance and all ...
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Managing Consumer-Based Brand Equity in Higher Education
... focus of this research is to determine the applicability of existing the- ory on customer-based brand equity to ...nature of the research is such that it will focus on the ...
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THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
... focuses on the fashion industry because it encompasses the evaluation of the three self-reinforcing elements through the purchase of products with multiple designs and symbolic ...integrating ...
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The impact of gender differences on consumer-brand relationships
... conducting in the first part of the study a rather detailed literature review, dedicated to the concept of brand attachment and the constructs close to it with the clear distinction ...
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Impact of wine labels change on consumer preferences - The case of Fiuza Bright
... result in the occurrence of sampling bias, because the sample might not be accurately representative of the Portuguese wine ...market. In terms of academic education, almost all the ...
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ENGAGEMENT WITH THE FASHION INDUSTRY ON INSTAGRAM ANTONIA SCHNEIDER – 2718
... span of consumers in mobile ...move of testing its direct path to sales service, observation of actual consumer behavior over time will allow to state an even clearer picture than this ...
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Rev. adm. empres. vol.52 número6
... dimensions of source ...acceptance of a message. Trustworthiness “refers to the consumer’s confidence in the source for providing information in an objective and honest manner” (OHANIAN, ...
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Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention
... a brand because of its CSR initiatives. The few studies available on the impact of CSR on Children are ...One study with traditional advertising on CSR (Lemos, 2014) ...
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Building online content on offline moments: opportunities for brands in social media
... the brand and the consumer in ways one-way advertising cannot (Blattberg & Deighton, ...approach in attracting and engaging consumers to digital brand ...thought of as a ...
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The effects of CSR associations on consumers’ perceptions towards global brands
... have in mind that they live in an environment where CSR practices are ...enacted in that particular ...a brand positioned on CSR – “CSR brands” - and the others that, while engaging ...
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The effects of multimedia advertising on building brand equity
... to study the effects of multimedia advertisement on building brand ...proposed study uses two questionnaires, one for multimedia advertisement, which consists of 17 ...
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A study on influencing factors on brand loyalty: A case study of Mobile industry
... role on product development especially in mobile industry. In this paper, we present an empirical survey to study the effects of different factors including brand ...
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“Brand play” versus “Brand attack”
... measurement of the effectiveness of a second independent variable, whether the co-creator was a consumer or an ...Based on the mean values found in the first pre-test, we chose the Nike ...
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An introduction to the special issue on the past, present and future research on deliberate lookalikes
... place of purchase (regular shop, Internet and market) for two product categories, in order to gauge their impact on consumers‟ motivations to purchase ...model consumer preferences and ...
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