[PDF] Top 20 Effects of Brand on Consumer Preferences: A study in Turkmenistan

... attributes in a holistically manner rather than a case by case basis (Ainslie & Rossi, ...competitors. In these circumstances, brands can potentially play many different roles in the ... See full document

... based on previous literature, and little empirical research has been conducted to gain new insights leading to supporting or rejecting the proposed theories and ...essential in starting to describe a more ... See full document

... interest in the brand engagement concept there has been debate about its conceptual ...nature of the consumer brand engagement (CBE) construct. In the first paper, CBE is ... See full document

... use of color exceed 50% in all the three groups indicating that children participating in the study were ...use of color increased from 55% when CSR was not mentioned to 65% in ... See full document

... to brand communication to consumers, such as advertisements in magazines, newspapers, TV, billboards, sent from phone messages, promotional events, and marketing ...Studies in different sectors and ... See full document

... low brand-cause congruence leads consumers to suspect brand motivation, but few studies examined the mechanisms through which brand- cause congruence influences responses to social issue at the core ... See full document

... the brand success. These factors were labeled as consumer orientation, differentiation, brand knowledge and ...presented in Table 3, suggest that the model has predictive relevance and all ... See full document

... focus of this research is to determine the applicability of existing the- ory on customer-based brand equity to ...nature of the research is such that it will focus on the ... See full document

... focuses on the fashion industry because it encompasses the evaluation of the three self-reinforcing elements through the purchase of products with multiple designs and symbolic ...integrating ... See full document

... conducting in the first part of the study a rather detailed literature review, dedicated to the concept of brand attachment and the constructs close to it with the clear distinction ... See full document

... result in the occurrence of sampling bias, because the sample might not be accurately representative of the Portuguese wine ...market. In terms of academic education, almost all the ... See full document

... span of consumers in mobile ...move of testing its direct path to sales service, observation of actual consumer behavior over time will allow to state an even clearer picture than this ... See full document

... dimensions of source ...acceptance of a message. Trustworthiness “refers to the consumer’s confidence in the source for providing information in an objective and honest manner” (OHANIAN, ... See full document

... a brand because of its CSR initiatives. The few studies available on the impact of CSR on Children are ...One study with traditional advertising on CSR (Lemos, 2014) ... See full document

... the brand and the consumer in ways one-way advertising cannot (Blattberg & Deighton, ...approach in attracting and engaging consumers to digital brand ...thought of as a ... See full document

... have in mind that they live in an environment where CSR practices are ...enacted in that particular ...a brand positioned on CSR – “CSR brands” - and the others that, while engaging ... See full document

... to study the effects of multimedia advertisement on building brand ...proposed study uses two questionnaires, one for multimedia advertisement, which consists of 17 ... See full document

... role on product development especially in mobile industry. In this paper, we present an empirical survey to study the effects of different factors including brand ... See full document

... measurement of the effectiveness of a second independent variable, whether the co-creator was a consumer or an ...Based on the mean values found in the first pre-test, we chose the Nike ... See full document

... place of purchase (regular shop, Internet and market) for two product categories, in order to gauge their impact on consumers‟ motivations to purchase ...model consumer preferences and ... See full document