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[PDF] Top 20 Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention

Has 10000 "Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention" found on our website. Below are the top 20 most common "Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention".

Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention

Effects on Brand Reputation, Brand Identification, Brand Preferences and Purchase Intention

... particular on the topic of environment, through advergames directed to ...impact on the brand dimensions, and also on children’s attitude towards the environment; with brand ... See full document

25

Services Quality on Brand Preference and Purchase Intention of Customers (case study: customers of Saderat bank)

Services Quality on Brand Preference and Purchase Intention of Customers (case study: customers of Saderat bank)

... service and industrial [8, 9]. In general employees on organizations interchangeably are willing to use the service quality and satisfaction ...Zeithaml and colleagues clearly described ... See full document

10

How brand personality, brand identification and service quality influence service brand equity

How brand personality, brand identification and service quality influence service brand equity

... of brand loyalty and brand identification on brand equity is greater than the effect of other five variables ...Donthu, and Lee (2000) highlight, brand loyalty ... See full document

12

In-School CSR and its impact on Brand Image, Brand Identification and Brand Reputation: the moderator effect of Brand Familiarity, Product Involvement and Cause- Brand Fit

In-School CSR and its impact on Brand Image, Brand Identification and Brand Reputation: the moderator effect of Brand Familiarity, Product Involvement and Cause- Brand Fit

... consumer-brand identification and Bhattacharya et ...consumer-brand identification, it is relevant to address which variables moderate this relationship and ...Baron and ... See full document

30

How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects

How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects

... a brand positive agreement with one of the following statements: “I always appreciate when brands try to reach out to me through the gaming ...to purchase from them in the future” and “I usually ... See full document

98

THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS

THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS

... focuses on the fashion industry because it encompasses the evaluation of the three self-reinforcing elements through the purchase of products with multiple designs and symbolic ...integrating ... See full document

9

Effects of Corporate Social Responsibility on Brand Reputation and Brand Identification with Children

Effects of Corporate Social Responsibility on Brand Reputation and Brand Identification with Children

... important and popular since social and political forces encourage firms to act in a more responsible way (Heslin & Ochoa, 2008) and also because it is an important differentiating aspect due to ... See full document

25

Building online content on offline moments: opportunities for brands in social media

Building online content on offline moments: opportunities for brands in social media

... content on their portable device and TV, and meshing content, referring to the information on the second screen complementing the content seen on ...social and usually in ... See full document

201

An exploratory study of brand success: evidence from the food industry

An exploratory study of brand success: evidence from the food industry

... approaches and theories on most effective and state-of-the-art organizational design, but the most intricate organizational paradigm of the last two decades is related to the contingency factors ... See full document

14

How customer satisfaction changes behavior: A case study of banking industry

How customer satisfaction changes behavior: A case study of banking industry

... some 7 percent of respondents said they had spoken to bank staff in the period before exiting. Furrer et al. (2000) argued that perceptions of service quality vary across cultural groups, as described by each culture’s ... See full document

6

Examining the role of wine brand love on brand loyalty: a multi-country comparison

Examining the role of wine brand love on brand loyalty: a multi-country comparison

... a brand, product or service (Ahuvia, 1993, 2005). Termed “brand love”, this is defined as the degree of passionate emotional attachment a satisfied consumer has for a particular brand name (Carroll ... See full document

32

BBR, Braz. Bus. Rev.  vol.14 número3

BBR, Braz. Bus. Rev. vol.14 número3

... With this information, the Pearson correlations between the constructs were calculated. This procedure aims to identify the discriminant validity of the proposed model. Table 2 presents these results. The data ... See full document

16

Rev. adm. empres.  vol.54 número3

Rev. adm. empres. vol.54 número3

... Andreassen and Lindestad (1998) studied the relationship be- tween brand image and brand loyalty in hotel industry and very watchfully stated that “brand image can be an ... See full document

12

T EE 15 16 Mariana Manso

T EE 15 16 Mariana Manso

... is on the point of sale, nowadays undergoing a fundamental and strategic role in the retailers’ actions, driving the creation of new retail ...trademark and the consumer, it embraces direct ... See full document

72

“Brand play” versus “Brand attack”

“Brand play” versus “Brand attack”

... Based on the mean values found in the first pre-test, we chose the Nike and Levi’s brands to be the ...logos and graphic treatments presented to the ...logo and visual in the two different ... See full document

15

Rev. adm. empres.  vol.52 número6

Rev. adm. empres. vol.52 número6

... scales and focused on the most important control variables ...context and of the interviewees could have a systematic influence on the relationships ...instrument and additional ... See full document

11

The impact of social identity of brand on brand loyalty development

The impact of social identity of brand on brand loyalty development

... a purchase opportunity (Bagozzi et ...a purchase yields a positive reaction, trust on brand is an immediate ...Trust, on the other hand, is the result of historical transaction. Trust ... See full document

10

The determinants of customers’ trust and perceptions in the fast food industry

The determinants of customers’ trust and perceptions in the fast food industry

... surveys on line, in order to see the behavior of the people, we tested that for the respondents the questions were clear, and it was easy to answers all the ...survey on line, through the different ... See full document

78

A força da marca na decisão de compra de sandálias masculinas: um estudo exploratório

A força da marca na decisão de compra de sandálias masculinas: um estudo exploratório

... fascinante campo do estudo da marca e do comportamento do consumidor.. David A .Managing brand equity: capitalizing on the value of a brand name. Consumer behavior and [r] ... See full document

116

ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING

ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING

... of brand identity, the one that maintains the brand ...organizations and the image is pursuant to the identity. Brand personality represents the human characteristics or features that ... See full document

8

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