[PDF] Top 20 The effects of celebrity endorsement on the consumers’ perceptions towards global brands
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The effects of celebrity endorsement on the consumers’ perceptions towards global brands
... In the very beginning brands were viewed from a juridical standpoint, determining a ...example the cattle marks from the early beginnings of farming and colonisation, when the ... See full document
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The effects of CSR associations on consumers’ perceptions towards global brands
... First, the concept can be studied in a financial-based dimension, from a financial market’s point of view where the asset value of the brand is ...as the incremental cash flows ... See full document
115
The managerial and economic effects of celebrity endorsement on consumer purchasing intentions
... average, the answers to all the four items are either neutral or slighty ...positive. The fact that a celebrity endorser appears promoting many different products does not change the ... See full document
12
CONTINUOUS CREATION IN THE PROBABILISTIC WORLD OF THE THEOLOGY OF CHANCE
... in the positive: Yes, He can, because He is the most perfect being and His omnipotence is absolutely ...underlying the answer to the last question is that the risk is not so great, or ... See full document
16
Effect of heat treatment parameters on the properties of low-alloy cast steel with microadditions of vanadium
... gives the results of mechanical tests carried out on the low-alloy cast steel with additions of vanadium and compares them with the results of previous studies made ... See full document
4
SOCIAL ECONOMY – A FORM OF INCLUSION AND OF ''REACTIVATING'' OF LABOR IN THE CONTEXT OF THE CURRENT CRISIS
... )n the context of the cohesion policy, solidarity must represent a support for development ...deal on the capacity and the training of the people to whom the ... See full document
13
Contribution To The Study Of Reproduction Parameters Of The European Conger Eel Conger Conger Linnaeus 1758 From The Western Algerian Coasts Oran Bay Algeria
... peak, the first in early winter, in January 2012, (1.15 % ± 0.66 %) and the second in the late winter, in March 2011, ...reached the lowest value in autumn. However, the higher values ... See full document
6
The Impact of E-Commerce Securi ty, and National Environment on Consumer adoption of Intern et Banking in Malaysia and Singapore
... as the extent to which a person views an innovation as offering an advantage over previous ways of performing the same task (Roger, 1983; Agarwal & Prasad, ...adopters of Internet banking ... See full document
20
Identification of boundary heat flux on the continuous casting surface
... In the paper the 2D task concerning the continuous casting technology is ...discussed. On the basis of the knowledge of temperature history at the selected ... See full document
6
Sensitizing The Mode Shapes Of Beam Towards Damage Detection Using Curvature And Wavelet Transform
... based on mode shape changes. It was found that the methods based on the curvatures performed better over FRF based ...used the FE model of a free–free ...based on number ... See full document
7
The studies of scale surface produced on outer diffusion layers
... Therefore, the alloy composition is enriched with additives of chromium, aluminium and silicon that are expected to improve the protective properties of the ...In the case ... See full document
4
Statistical Assessment of the Effect of Chemical Composition on Mechanical Properties of Hypereutectic AlSi17CuNiMg Silumin
... from the following starting materials (Table 1): aluminium in grade AR1 (99,96% Al), silicon of 98,5% purity (rest Fe and other elements), copper (99, 98% Cu), nickel (99, 98% Ni) and cast AG10 alloy (about ... See full document
4
T MD 15 12 Sílvia do Carmo Lopes
... Os consumidores tornaram-se os protagonistas de uma narrativa virtual – tornaram-se os directores, produtores, editores e distribuidores da sua própria informação. Já Toffler (1980), como referem Takaragawa e Carty ... See full document
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Field Cancerisation of the Upper Aerodigestive Tract: Screening for Second Primary Cancers of the Oesophagus in Cancer Survivors
... al. The beneit of pretreatment esophageal screening with image-enhanced endoscopy on the survival of patients with hypopharyngeal ...staging of squamous cell carcinoma of ... See full document
8
Rev. adm. empres. vol.52 número6
... regarding the impact of perceived brand image and perceived celebrity endorser credibility on how the members of a Facebook fan group assess the perceived brand value ... See full document
11
The Existence Of Leading Islands Securing And The Border Areas Unitary State Of Indonesia An Analysis In Law Perspective
... Based on the objectives to be achieved and problems that have been formulated, the method used is juridical- ...sociological. The juridical approach is intended to explore and study the ... See full document
4
FOOD ACTIVISM: THE LOCAVORISM PERSPECTIVE
... 5% of American farmers participate in local food systems and that the number of school lunch programmes being supplied by local farmers grew five-fold between 2004 and ...in the US’s ... See full document
18
Relevance of brands and beef quality differentials for the consumer at the time of purchase
... - The objective of this study was to identify the purchase habits and preferences of beef consumers, their level of knowledge on brands and products with quality ... See full document
12
The Influence Of CSR Awareness On Consumer Purchase Decision Of A Telecommunication Network In Ghana A Case Of La Nkwantanag Madina Municipality
... investigated the effect of associated CSR practices on consumers and presented similar ...findings. The CSR activities mentioned in the research are, for instance, environmental ... See full document
9
Are celebrities mediators for negative spillover? An empirical study
... meaning. The celebrities’ roles in television, movies, sports or other careers are like large advertising campaigns, in which they get in contact with a number of objects, persons and contexts, which give ... See full document
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