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[PDF] Top 20 The effects of multimedia advertising on building brand equity

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The effects of multimedia advertising on building brand equity

The effects of multimedia advertising on building brand equity

... study the effects of multimedia advertisement on building brand ...equity. The proposed study uses two questionnaires, one for multimedia ... See full document

4

How corporate social responsibility can influence brand equity

How corporate social responsibility can influence brand equity

... 2007). The rationale behind these effects is that when the brand fit is perceived as high, consumers can easily elaborate on the motives and find the logic for the ... See full document

28

The effects of celebrity endorsement on the consumers’ perceptions towards global brands

The effects of celebrity endorsement on the consumers’ perceptions towards global brands

... as building BE, modelling their CBBE and using CE for personalising and improving their brand’s imagery? The response lies in the maturing market which is undergoing new technological improvements ... See full document

128

The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity

The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity

... Brand equity can be considered to be the difference between overall brand preference and multi-attributed preference based on objectively measured attribute levels 43 and as an overall ... See full document

20

Axe’s brand personality and equity, consumers’ perspective on the brand’s personality and equity

Axe’s brand personality and equity, consumers’ perspective on the brand’s personality and equity

... group, the seduction of the opposite sex is almost an obsession, a reality that demonstrates who the individual is, especially among his group of ...in the way consumers tend to ... See full document

62

An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty

An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty

... employed the expectations-evidence framework to learn more about the effect of firms' responses to crises on customer-based brand ...based on their past expectations about ... See full document

6

Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality

Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality

... in building brand equity ...that brand origin (BO), meaning the “region or country where a brand is perceived to belong by its target customers” (Thakor and Kohli, 1996, ... See full document

31

Analyzing consumer-based brand equity on Facebook: the impact of brand gender

Analyzing consumer-based brand equity on Facebook: the impact of brand gender

... discussed the motivations for consumer-brand interactions on social media ...or effects of engagement for brand performance in terms of satisfaction ...focuses on ... See full document

7

Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry

Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry

... and brand managers in order to address those ...in the market consists in their absence of ...results, the consumers are looking for brands and more specifically, they are looking for values ... See full document

128

A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian

A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian

... 1, the proposed study investigates the effects of bank advertisement on how customers are encouraged to accept banking ...word, the survey looks to find whether advertisement has ... See full document

6

Building online content on offline moments: opportunities for brands in social media

Building online content on offline moments: opportunities for brands in social media

... between the brand and the consumer in ways one-way advertising cannot (Blattberg & Deighton, ...at the time it is most likely wanted by the ...digital brand content. ... See full document

201

An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity

An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity

... role on creating a good image for business owners especially in banking ...measure the impact of CSR on increasing reputation as well as creating brand equity through customer ... See full document

6

The impact of social media in brand building

The impact of social media in brand building

... influence of the remaining four least relevant features which conceal 32% of the model’s knowledge is displayed in Figure 6 for the “Category”, Figure 7 for “Hour”, Figure 8 for ... See full document

35

Investigating the effects of Iranian cultural factors on brand equity for strategic management of market share

Investigating the effects of Iranian cultural factors on brand equity for strategic management of market share

... study the Chi-Squared test and other criteria for the goodness of the model ...fitness. The less is the value of Chi-Square test, the better will be the ... See full document

12

Impact of Mobile advertising on consumer attitudes in Algeria: case study of Ooredoo

Impact of Mobile advertising on consumer attitudes in Algeria: case study of Ooredoo

... growth of mobile advertising market in the coming years in Algeria that remains largely ...between the brand and the consumer. Nevertheless, the understanding of ... See full document

8

Influence of tungsten and titanium on the structure of chromium cast iron

Influence of tungsten and titanium on the structure of chromium cast iron

... structure of the chromium cast iron greatly depends on the additionally introduced elements such as titanium and ...elements of this type it does not form complex carbides in the ... See full document

4

Distributions of grain parameters on the surface of aircraft engine turbine blades

Distributions of grain parameters on the surface of aircraft engine turbine blades

... elements of the aircraft engines (so called „Flight safety parts” - ...subject of exceptional requirements in the production and control ...lot of requirements of the ... See full document

6

Evaluating the influence of selected parameters on sensitivity of a numerical model of solidification

Evaluating the influence of selected parameters on sensitivity of a numerical model of solidification

... series of analyses indicate lack of dependence of certain sensitivity analysis ...case of increasing the parameter r (the number the matrix B* is generated) obtaining ... See full document

6

Statistical Assessment of the Effect of Chemical Composition on Mechanical Properties of Hypereutectic AlSi17CuNiMg Silumin

Statistical Assessment of the Effect of Chemical Composition on Mechanical Properties of Hypereutectic AlSi17CuNiMg Silumin

... from the following starting materials (Table 1): aluminium in grade AR1 (99,96% Al), silicon of 98,5% purity (rest Fe and other elements), copper (99, 98% Cu), nickel (99, 98% Ni) and cast AG10 alloy (about ... See full document

4

Brand strategies in social media in hospitality and tourism

Brand strategies in social media in hospitality and tourism

... subject on the journals indexed by each of them, namely, the SCImago and the Journal Citation Report, with the ranks being defined by criteria and objective metrics based ... See full document

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