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[PDF] Top 20 Experience marketing and the luxury hospitality industry

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Experience marketing and the luxury hospitality industry

Experience marketing and the luxury hospitality industry

... clarify the goal of dissertation that is to understand how luxury hotels try to create experiences for customers through their ...of experience customer of six components that explains ... See full document

140

The impact of corporate social responsibility in the luxury industry

The impact of corporate social responsibility in the luxury industry

... it, the values of the company becomes theirs and they protect their brand’s ...transparent and say what she really believe and kept her idea of ...sure the bad decisions they ... See full document

77

Enhancers and tools to improve luxury customer experience: Hotel managers’ perspective

Enhancers and tools to improve luxury customer experience: Hotel managers’ perspective

... how luxury hotels create hospitality experiences in order to examine consistency of manager’s ...end, the study included a literature review to understand the major approaches used in creating ... See full document

10

The luxury industry and the e-business: "whenever and wherever": an investigation into the french perception regarding the online sale of luxury goods

The luxury industry and the e-business: "whenever and wherever": an investigation into the french perception regarding the online sale of luxury goods

... of the Internet in the economic field in the late 1990s has led to a real upheaval in the conduct of businesses in many industrial ...from the middle of the 2000s have generated ... See full document

76

To incorporate the concept of tourist experience in the tourism marketing

To incorporate the concept of tourist experience in the tourism marketing

... determining the target market segments does not include the tourist experience, which can be important for marketing in the referred succession product-service, a time that the ... See full document

12

AN EXPLORATORY RESEARCH REGARDING CUSTOMER ORIENTATION AND PERFORMANCE IN HOSPITALITY INDUSTRY

AN EXPLORATORY RESEARCH REGARDING CUSTOMER ORIENTATION AND PERFORMANCE IN HOSPITALITY INDUSTRY

... that the level which the employee from the first line are orientated towards the customers, is an important indicator for the success of the providing service units ... See full document

8

A first-hand experience for a second-hand product : the success of online luxury resellers

A first-hand experience for a second-hand product : the success of online luxury resellers

... London. The Paris-based luxury resale site is opening its first permanent brick-and mortar retail space in a new tie-up with British heritage department store ...x3 The 40-square-meter space, ... See full document

78

A comparison of soft and hard luxury brands expanding into the hospitality industry : the effect of brand extension fit and brand extension authenticity on overall attitude towards the extension

A comparison of soft and hard luxury brands expanding into the hospitality industry : the effect of brand extension fit and brand extension authenticity on overall attitude towards the extension

... 15 The output of this study were four different types of customers. The first type are the ‘materialistics’ who satisfy their personal needs and high quality standards with ...feel the ... See full document

57

E-commerce in luxury clothes industry: the ambivalence between exclusivity and ubiquity

E-commerce in luxury clothes industry: the ambivalence between exclusivity and ubiquity

... From the customer’s viewpoint problems associated with luxury online purchases are financial and product ...card and counterfeiting. They prefer the “touch and feel” ... See full document

90

New challenges in the luxury universe: an exploratory study of the concept of luxury experience in the Brazilian market from the perspective of brands and consumers: a case study of Pati Piva

New challenges in the luxury universe: an exploratory study of the concept of luxury experience in the Brazilian market from the perspective of brands and consumers: a case study of Pati Piva

... The luxury market has evolved radically over the ...2012, the global luxury goods sales exceeded US$302 billion (Euromonitor, Luxury goods and global trends , ...2012). ... See full document

122

FUTURE MARKETING DRIVERS FOR THE FOREST PRODUCTS INDUSTRY

FUTURE MARKETING DRIVERS FOR THE FOREST PRODUCTS INDUSTRY

... products industry will also look towards a changing demographic structure across the ...by the National Institute of Aging finds that the world’s population is aging faster than ever, ... See full document

4

Co-creation in hospitality industry: a case study on the drivers of traveler-generated content

Co-creation in hospitality industry: a case study on the drivers of traveler-generated content

... On the Expertise side, the Perceived Respondent Expertise is a relevant variable for TA since they have tested and decided to continue with the bedges and leverages to stimulate users ... See full document

93

Antecedents and outcomes of consumer experience and engagement for luxury fashion consumers

Antecedents and outcomes of consumer experience and engagement for luxury fashion consumers

... On the other hand, brands can choose to communicate images that take a more aspirational tone, speaking to the consumer’s ideal self and what they would like to be or look like, creating a different, ... See full document

188

Validation of the Hospitality Culture Scale in the context of hotel industry

Validation of the Hospitality Culture Scale in the context of hotel industry

... this industry are defined by a sense of well-being, of making the guest feel happy, feel "at home", of exceeding expectations, rewarding innovation, putting the guest’s needs first, it’s in ... See full document

10

Consumer behaviour in the luxury industry : getting a grasp on consumers’ intrinsic and extrinsic motivations

Consumer behaviour in the luxury industry : getting a grasp on consumers’ intrinsic and extrinsic motivations

... First, the costs of running a survey like this are low or even inexistent, as it was our ...to the potential respondents and the data is collected quicker than in any other method, as we can ... See full document

103

Enhancers and tools to improve luxury customer experience: hotel managers’ perspective

Enhancers and tools to improve luxury customer experience: hotel managers’ perspective

... in the core of attention, marketing researchers and practitioners have displayed their interest about experiences as the key for understanding customer needs and improve successful ... See full document

7

The hospitality industry

The hospitality industry

... leveraging the affiliating organization‘s marketing expertise allows hotels to enhance brand awareness at both national and international level, reaching potentially untapped ...places and, ... See full document

25

Luxury cruises: drivers to the well-being perception of tourists about their experience in-cruise

Luxury cruises: drivers to the well-being perception of tourists about their experience in-cruise

... Bain and Co (2015), an international management consulting company that develops an annual report termed Bain Luxury Goods Worldwide Market Study, the luxury market is associated with tangible ... See full document

79

The challenges of repositioning an international brand: a case study on the hospitality industry

The challenges of repositioning an international brand: a case study on the hospitality industry

... for the foreign culture will decrease; as a result, it has been noted that travelers also engage in practices that maintain boundaries which allow them to still get a sense of familiarity, or to “recreate a sense ... See full document

130

Marketing strategy for luxury retail : how to attract international consumers of luxury in Portugal : Fashion Clinic case study

Marketing strategy for luxury retail : how to attract international consumers of luxury in Portugal : Fashion Clinic case study

... The industry complexity, with the expansion of new forms of luxury – masstige, opuluxe, premium, ultra-premium, trading up, hyperluxury, real or true luxury (Kapferer and ... See full document

42

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